Hawthorne Cologne: A Fragrance Brand's Base Location

Hawthorne is an American niche fragrance brand that was launched in 2016 by Phil Wong, a designer for Hood By Air, and Brian Jeong, a product manager for BCG Digital Ventures. The brand uses biometric tailoring and study-backed research to deliver a perfect scent. The company is based in New York, NY, USA.

Hawthorne is an American brand

Hawthorne uses biometric tailoring and study-backed research to deliver tailored colognes to its customers. Before purchasing, customers are asked to take a 21-question quiz, which covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out. The quiz helps Hawthorne collect the data needed to tailor its products to each customer.

The brand has a range of products, including colognes, deodorants, body washes, and hair care products. Hawthorne's colognes are categorised by notes rather than names, with options such as "citrus and woody" and "smoky and woody". The brand also offers gift sets, which are semi-customisable and do not require taking the full quiz to purchase.

Hawthorne has received positive reviews for its products, with customers praising the long-lasting nature of the fragrances and the effectiveness of the quiz in determining their preferred scents. The brand also offers free returns and pays for all shipping, making it easy for customers to try out their products risk-free.

It was launched in 2016

Hawthorne, an American niche brand, was launched in 2016 by Phil Wong, a designer for Hood By Air, and Brian Jeong, a product manager for BCG Digital Ventures. The brand uses biometric tailoring and study-backed research to create tailored colognes for its customers.

Hawthorne's unique selling point is that it offers a personalised scent experience. Before purchasing its full suite of products, customers are asked to take a 21-question quiz to determine which of the ten scents will work for them. The quiz covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out.

The brand promises to "tailor" its products to each customer, and the quiz helps collect the data needed to create a personalised set. After taking the quiz, customers can purchase a set of two recommended colognes, a body set of deodorant and wash/soap, and a hair set of shampoo and conditioner.

Hawthorne was launched as a direct-to-consumer company, cutting out traditional brick-and-mortar stores. This business model, combined with its focus on personalisation, has helped Hawthorne stand out in the fragrance market.

Since its launch in 2016, Hawthorne has expanded its product offerings and now also includes a hair-care line with customisable shampoo and conditioner options. The brand continues to innovate and provide a unique fragrance experience for its customers.

It uses biometric tailoring and research to deliver scents

Hawthorne is an American niche fragrance brand that uses biometric tailoring and research to deliver scents. The brand was launched in 2016 by Phil Wong, a designer for Hood By Air, and Brian Jeong, a product manager for BCG Digital Ventures.

Biometric tailoring involves the use of biometrics, or unique biological characteristics, to identify and authenticate individuals. In the case of Hawthorne, visitors to the brand's website are asked a series of questions about their dressing, eating habits, and work to determine which of their ten scents will be the best fit. This information is then compared to the user's biometric "template" to determine a match.

The two main types of biometric identifiers are physiological characteristics and behavioral characteristics. Physiological identifiers relate to the composition of the user, such as finger geometry or DNA matching. Behavioral identifiers include unique patterns of behavior, such as typing patterns, mouse and finger movements, and walking gait.

By using biometric tailoring, Hawthorne is able to offer a more personalized and tailored experience to its customers, ensuring that they receive a scent that aligns with their unique needs and preferences. This approach also allows Hawthorne to stand out from its competitors and gain a competitive advantage in the fragrance market.

In addition to biometric tailoring, Hawthorne also utilizes study-backed research to inform its scent selections. The brand collaborates with perfumers Rodrigo Flores-Roux, Olivier Gillotin, and Quentin Bisch to create its fragrances, ensuring that they are not only scientifically backed but also appealing to the user's senses.

It asks customers a series of questions to determine their scent

Hawthorne Lab Inc is based in New York, NY, 10013, USA. The company uses biometric tailoring and study-backed research to deliver a perfect scent: 2 tailored colognes selected from the brand's fragrance palette.

Hawthorne asks customers a series of questions to determine their scent. Through a brief survey, the company gains insight into customers' personal tastes and preferences. This includes questions about how they dress, what they eat, and where they work. The survey also takes into account customers' smoking habits and personality traits, such as introversion or extroversion. By understanding customers' lifestyles and tastes, Hawthorne can determine which of their ten scents will work best for the individual.

The survey consists of 22 questions that help Hawthorne understand customers' skincare and fragrance needs. The questionnaire covers topics such as skin and hair care, soap preferences, and deodorant requirements. The cologne-specific questions are designed to be fun and engaging, allowing customers to explore their scent preferences.

Hawthorne's unique approach to fragrance selection offers a modern and personalised experience. By asking the right questions, the company delivers custom colognes tailored to their customers' lifestyles and preferences. This innovative process simplifies the often daunting task of finding the perfect scent, making it accessible and enjoyable for anyone seeking a signature fragrance.

It offers free returns and covers shipping costs

Hawthorne Lab Inc. is based in New York, NY, 10013, USA. The company offers free returns and covers shipping costs for orders within the 50 states of the United States and Puerto Rico. This means that if you are not happy with your Hawthorne cologne, you can return or exchange it at no cost within 30 days of receiving your order. To initiate a return or exchange, simply reach out to their customer service team at help@hawthorne.co or start the process on their website.

Hawthorne is committed to providing an incredible experience and products to its customers. The company uses biometric tailoring and study-backed research to deliver the perfect scent for each individual. Their colognes are tailored based on factors such as dressing, eating habits, and work to ensure the scent matches one's preferences, lifestyle, and body chemistry.

Hawthorne offers free shipping for all orders over $25 within the United States. For orders under $25, shipping costs $5 for regular shipping (3-7 business days) and $10 for express shipping (2 business days). They currently ship to the continental US, Hawaii, and Alaska, with plans to expand their shipping locations in the future.

The company also provides a subscription service for recurring product shipments, allowing customers to receive their favourite Hawthorne colognes and other personal care products on a regular basis. This subscription can be managed, changed, or cancelled at any time through the customer's account page on the Hawthorne website.

Hawthorne's commitment to customer satisfaction is evident in their willingness to offer free returns and cover shipping costs. This ensures that customers can confidently try their products and find the perfect scent without incurring additional costs.

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