
There are many places where you can sell perfume, both online and in-person. Popular online options include eBay, Craigslist, Kijiji (if in Canada), Facebook groups, and forums such as Basenotes, Fragrantica, and Reddit's r/fragranceswap. When selling online, it is important to consider the fees, competition, and potential scams that may be associated with each platform. Additionally, you can create your own online store using platforms like Shopify, which offers tools and features to help you succeed in the fragrance business. In-person options for selling perfume may include local markets, pop-up shops, or specialty fragrance stores that accept consignments.
| Characteristics | Values |
|---|---|
| Online Marketplaces | eBay, Etsy, Shopify, Craigslist, Kijiji, Amazon, Facebook groups/marketplace, Oud and Attar Exchange, Fans of Areej |
| Forums | Basenotes, Fragrantica, Reddit r/fragranceswap, r/fragrance |
| Other | Facebook, Instagram |
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What You'll Learn

Selling perfume on eBay
EBay has a specific policy for selling cosmetics and perfumes. The policy applies to cosmetics and perfumes as defined by the EU Cosmetics Regulation (EC) No. 1223/2009. Activity on eBay is required to follow this policy, the eBay User Agreement, and all applicable laws, as well as respect the rights of third parties.
EBay does not allow the listing of used cosmetics and perfumes as it may be regulated or prohibited by law, or may cause harm to eBay or its members. However, eBay allows the selling of homemade perfumes if they follow all applicable laws, including those of the cosmetics regulators. Empty flacons may also be sold if no third-party rights are infringed.
Smell-alike perfumes, or scent twins/dupes, may be sold only if the product name, attributes, or description do not refer to a well-known brand. This includes misspelling a brand name or otherwise attempting to allude to a brand, such as using a similarly designed logo or package.
There is an ongoing discussion about selling used/open perfumes on eBay. Some people have had their listings removed for violating the used cosmetics policy, while others have found success by listing their items in the Vanity Perfume & Shaving Collectibles category, which falls under Collectibles. It is recommended to avoid using the word 'used' in the title and description, and instead, include images and mark the fill level, for example, '70% full'.
When selling perfumes on eBay, it is important to follow the platform's guidelines and policies, as well as applicable laws and regulations. It is also crucial to consider the fees associated with selling on eBay, which can impact the final profit from the sale.
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Facebook groups and marketplaces
Facebook groups can provide a layer of safety and assurance for buyers and sellers alike. These groups often have stringent membership criteria and strict rules for listing items, which can help to reduce the risk of scams and counterfeit products. For example, the Fragrance Marketplace group offers a curated platform for fragrance lovers to buy, sell, and discuss perfumes in a safer environment.
When selling perfume on Facebook, it is important to be vigilant and discerning. Familiarize yourself with the packaging and presentation of the fragrance you are selling or interested in buying, as counterfeit fragrances often have subtle discrepancies. Additionally, be cautious of deals that seem too good to be true, as high-end fragrances rarely retail for a fraction of their usual price.
Facebook groups can also be a great source of knowledge and guidance. Members often include fragrance connoisseurs, collectors, and industry experts who can provide valuable insights, help authenticate scents, and educate others about fragrance types and notes. This can be especially useful for buyers who cannot sample scents through a screen.
Overall, while Facebook groups and marketplaces may have some challenges, they can also provide a community of like-minded individuals who share a passion for fragrances and can offer a safer and more engaging way to buy and sell perfumes.
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Online stores like Shopify
The online perfume market is growing, with sales increasing by around 14% year on year. This growth is largely driven by younger consumers, particularly Gen Z and millennials, who are increasingly making fragrance purchases online.
Shopify is an excellent choice for beginners looking to sell perfume online. It offers a user-friendly interface and a 3-day free trial to explore its features. With Shopify, you can create a unique online brand for your business, complete with a custom domain name, logo, and product pages. The platform also provides a digital catalogue to display and describe your perfumes, along with marketing tools to reach a wide audience.
Shopify's over 6,000 apps allow you to customize your store, test for success, and enhance your customers' shopping experience. You can use apps like Loox to generate word-of-mouth and encourage repeat purchases through photo and video reviews, as well as referrals. Additionally, Shopify Magic streamlines the process of reading customer reviews by providing a summary, saving you time.
To promote your fragrances, you can connect your store to social media platforms like Facebook and Instagram, as well as online marketplaces such as Amazon and Etsy. Shopify Payments supports all major payment methods, and Shop Pay allows customers to complete their purchases with a single tap.
Shopify also offers reliable shipping solutions, with automated label printing, tracking, and discounts on shipping rates. As your business grows, the Shopify Fulfillment Network can manage storage and returns.
With Shopify, you can sell your own fragrances, dropship perfumes, and even sell designer fragrance brands. The platform provides access to language translations and global payment gateways, making it easier to reach a global audience.
In addition to its features, Shopify offers 24/7 support, help docs, webinars, blog posts, and online courses to guide you in growing your perfume business.
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Forums like Basenotes and Fragrantica
Fragrantica is another online perfume community with a swap section where you can offer a trade or sale. If someone is interested, you will get a private message. Fragrantica encourages its members who wish to buy and sell fragrances to use eBay, Amazon, or another established venue that offers better protection for both the buyer and seller.
In addition to these forums, there are other online options for selling perfume, such as eBay, Facebook groups, and Reddit (r/fragranceswap). However, it's important to note that eBay has specific guidelines for selling used or opened perfumes, and you should refer to their policies before listing any items.
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Reddit communities like r/fragranceswap
There are several online platforms where you can sell perfume, including eBay, Craigslist, Kijiji (if you're in Canada), Facebook, Basenotes, Fragrantica, and Fragrancenet.
To sell on r/fragranceswap, there are a few rules you must follow. Firstly, all WTS listings must include a clearly stated, fixed asking price. Auction-style sales, bidding formats, or "highest offer" arrangements are prohibited to promote clarity and equitable transactions. Secondly, external links in posts or comments are restricted to photo links (e.g., Imgur, Google Photos), detailed lists or inventories (e.g., Google Sheets), and order forms (e.g., Google Forms for decanters). Links to other sites like eBay or Mercari are not allowed.
Additionally, new sellers with fewer than 15 sales must only accept PayPal (not Venmo) as payment. Homophobic, transphobic, racist language, and trolling are not tolerated, and scammers will be placed on a universal ban list.
Overall, r/fragranceswap offers a vibrant and well-regulated platform for buying, selling, and trading fragrances, providing an excellent opportunity for those looking to sell their perfumes to a dedicated community of fragrance enthusiasts.
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Frequently asked questions
You can sell your perfume on eBay, Facebook groups, Craigslist (if in the US) or Kijiji (if in Canada). You can also sell your perfume on Shopify, which allows you to promote your fragrances on social platforms like Facebook and Instagram, as well as marketplaces like Amazon and Etsy.
eBay has eliminated the "used" category from Health and Beauty fragrances to comply with FDA guidelines. However, you can list your used perfume in the "Vanity Perfume & Shaving Collectibles" category under Collectibles. Search for the same product as yours to ensure your asking price is competitive.
Yes, you can explore platforms like Mercari, Fans of Areej, Oud and Attar Exchange, and Ouddict. However, be cautious of scams and counterfeits on some of these platforms.
You can try dedicated fragrance forums like Basenotes and Fragrantica, or subreddits like r/fragrance and r/fragranceswap. These communities provide opportunities to connect with potential buyers and sell or trade your fragrances.











































