Heidi Norton
Evening in Paris, also known as Soir de Paris, is a perfume by Bourjois that was first launched in 1928. It was discontinued in 1969 but was relaunched in 1991 or 1992 with a new formulation. The perfume is available for purchase on various online platforms, including Etsy, Amazon, and Vermont Country Store, where you can find both vintage and modern versions. The scent has a special place in the hearts of many, with some sharing stories of their mothers and grandmothers wearing the fragrance.
| Characteristics | Values |
|---|---|
| Brand | Bourjois |
| Fragrance | For women |
| Year of Launch | 1928 |
| Creator | Ernest Beaux |
| Year of Discontinuation | 1969 |
| Year of Relaunch | 1991 or 1992 |
| Top Notes | Apricot, bergamot oil, green notes, peach, and violet |
| Middle Notes | Damascene rose, heliotrope, jasmine, lily of the valley, orris, and ylang-ylang |
| Base Notes | Amber, cedar, musk, sandalwood, and vanilla |
| Availability | Available on Etsy, Amazon, Vermont Country Store, and Surrender to Chance |
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What You'll Learn
Where to buy Evening in Paris perfume
Evening in Paris, also known as Soir de Paris, is a perfume by Bourjois that was first created in 1928. It was discontinued in 1969 and relaunched in 1992.
You can buy Evening in Paris perfume from the following online retailers:
- Amazon: The website has the original scent available for purchase.
- EBay: Evening in Paris is available in various formulations, including eau de parfum, eau de toilette, and eau de cologne.
- Vermont Country Store: This website offers the Evening in Paris Eau de Parfum for sale.
- Surrender to Chance: This website offers samples of the original Evening in Paris cologne.
In addition to the online options, you may also be able to find Evening in Paris perfume at antique stores or specialty fragrance shops. It is worth noting that the formulation of the perfume has changed over the years, with some people preferring the vintage version over the newer formulation.
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Vintage vs new formulation
The Evening in Paris perfume by Bourjois, created by Ernest Beaux in 1928, was discontinued in 1969. It was reformulated and relaunched in 1992. The new formulation has top notes of apricot, bergamot oil, green notes, peach, and violet; middle notes of Damascene rose, heliotrope, jasmine, lily of the valley, orris, and ylang-ylang; and base notes of amber, cedar, musk, sandalwood, and vanilla.
The new formulation has been described as harsh, irritating, and linear that fails to develop over time. It has also been likened to the scent of pink bubblegum and clove oil. On the other hand, the vintage formulation has been described as romantic, elegant, and sophisticated.
One reviewer expressed disappointment in the modern formulation, stating that it is "NOTHING like the vintage versions" and that it should have been given a different name. They described the modern scent as sweet, fruity, slightly powdery, pretty, and fresh, comparing it to Elizabeth Arden Red Door Revealed and a softer version of Elizabeth Taylor Diamonds and Rubies. They also noted that the modern formulation lasted about 6 hours on their skin.
Another reviewer, who sampled a vintage formulation from the 1940s to 1960s, expressed a preference for the vintage version. They described the modern formulation as artificial-smelling and linear, with a strong and irritating scent. This reviewer recommended saving money and opting for the vintage version or classic perfumes like Chanel No 5.
The Evening in Paris perfume holds a lot of nostalgic value for some, as evident by the efforts of those who seek out the vintage formulation, often connecting them to memories of their mothers and grandmothers.
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The history of the fragrance
"Evening in Paris", also known as "Soir de Paris", is a perfume created by French perfumer Bourjois in 1928. Ernest Beaux, who was the in-house perfumer for Chanel, created the fragrance for Bourjois. Established in Paris in 1863, Bourjois initially manufactured makeup and face powders and began making perfumes in 1900. "Evening in Paris" was originally sold in a cobalt blue bottle designed by Jean Helleu.
The scent was discontinued in 1969 and was revived and reformulated by Chanel in the early 1990s. During its initial launch, the advertising for the perfume in 1948 was "It whispers your charms", and in the 1950s, it was "Exciting things happen when it's an Evening in Paris". The relaunched fragrance in 1992 featured top notes of apricot, bergamot oil, green notes, peach, and violet; middle notes of Damascene rose, heliotrope, jasmine, lily of the valley, orris, and ylang-ylang; and base notes of amber, cedar, musk, sandalwood, and vanilla.
The perfume was renamed "Soir de Paris" in the United States and repackaged in different bottles that retained the cobalt blue colour with a silver label and cap. "Evening in Paris" gained immense popularity and became an affordable luxury for soldiers returning home from the war. It is now part of the Smithsonian's collection of cosmetics and personal care products displayed at the National Museum of American History.
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Advertising and popularity
Evening in Paris, also known as Soir de Paris, is a perfume created by Ernest Beaux in 1928 for Bourjois. It was first released in the United States and later marketed in France. The perfume was sold in cobalt blue bottles with silver labels—the racing colours of the Wertheimer family, who owned Bourjois. The packaging and advertising for the perfume have evolved over the years, reflecting different trends and markets.
Evening in Paris was initially an instant success, gaining popularity soon after its launch. The fragrance was marketed in department and drug stores and was available in various gift sets, contributing to its widespread appeal. The brand also offered novelty packaging, which became highly popular. In 1946, the perfume was advertised with the slogan, "It whispers your charms." In the 1950s, the advertising slogan changed to "Exciting things happen when it's an Evening in Paris." These advertising campaigns featured full-page colour ads in Vogue magazine. During World War II, the packaging included a note: "This is a temporary Victory package. The contents are unchanged." This wartime packaging is now part of history, displayed at the Smithsonian's National Museum of American History.
Over time, the brand's image shifted, and by the 1960s, it had lost some of its prestige. It was sold in dime stores and Woolworths, which some perceived as cheapening the brand. By 1966, the perfume had become the brunt of jokes, and some associated it with an unpleasant smell. Despite this shift in perception, Evening in Paris maintained a dedicated following, with many nostalgic memories attached to the fragrance. Some collectors seek vintage bottles, and it remains a sought-after item on eBay and Etsy.
In 1969, the original Evening in Paris fragrance was discontinued. However, in 1992, a new formulation was launched, featuring top notes of apricot, bergamot oil, green notes, peach, and violet; middle notes of Damascene rose, heliotrope, jasmine, lily of the valley, orris, and ylang-ylang; and base notes of amber, cedar, musk, sandalwood, and vanilla. This new version was renamed Soir de Paris in the United States and repackaged in cobalt blue bottles with silver labels and caps.
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Customer reviews
Some reviewers also appreciate the uniqueness of the scent, with one Fragrantica reviewer describing it as "a very special moment" in their young life, capturing the romance and magic of Paris. The scent is described as a "good powdery violet scent" with a hint of peach and floral notes, creating a classy and elegant aroma.
However, one reviewer on Fragrantica expresses disappointment with the reformulated version, finding it too floral and outdated for their taste. They add that the vintage perfume had more nuanced notes and was a more authentic representation of the original scent. Another reviewer on Fragrantica shares similar concerns, wondering if the perfume has changed drastically over the years.
Evening in Paris, also known as Soir de Paris, was initially launched in 1928 and gained popularity as a classic, elegant fragrance. It was discontinued in 1969 but was later reformulated and relaunched in 1992 with a slightly different blend of notes. While some reviewers appreciate the modern interpretation, others long for the original vintage formula.
Overall, Evening in Paris perfume continues to captivate wearers with its enchanting fragrance, stirring memories and emotions that transcend time.
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Frequently asked questions
Yes, you can still buy Evening in Paris perfume, although it appears to be a vintage fragrance that was discontinued in 1969. You can find it on Etsy and Amazon.
The new formulation of the fragrance has been described as "harsh" and "irritating", with a strong scent of artificial chemicals. It has also been likened to the scent of pink bubblegum and clove oil. The top notes are apricot, bergamot oil, green notes, peach and violet, while the middle notes are Damascene rose, heliotrope, jasmine, lily of the valley, orris and ylang-ylang. The base notes are amber, cedar, musk, sandalwood and vanilla.
Evening in Paris (or Soir de Paris) was created by Ernest Beaux in 1928 for Bourjois. It was relaunched in 1991 or 1992 after being reformulated by Francois Demachy and Jacques Polge.
Evening in Paris is a women's fragrance.
You can find Evening in Paris on Etsy and Amazon. You can also buy samples from Surrender to Chance.
