Lance Carson
JAR perfumes are notoriously hard to find, especially in the USA. The brand is helmed by Joel Arthur Rosenthal, a reclusive, private jeweller who does not advertise his luxury perfumes or jewellery. Rosenthal believes that the pleasure and mystery of his perfumes are tied to their source, and as such, they are only sold in his Paris boutique on Rue de Castiglione or at Bergdorf Goodman in New York City. To sample the perfumes, you must make an appointment and be led by an associate. You are only allowed to smell the perfumes as they are revealed from under a cloche, and you will not know their names. JAR perfumes are extremely exclusive and expensive, with prices ranging from $400-900 per ounce or up to 600 euros for a 30ml bottle.
| Characteristics | Values |
|---|---|
| Number of JAR Perfume locations | 2 (Paris and New York) |
| Philosophy | "Part of the pleasure of perfume is where it comes from (the shop)" |
| Founder | Joel Arthur Rosenthal |
| Founder's profession | Jeweler |
| Perfumes | Bolt of Lightning, Golconda, Diamond Water, Jarling, Ardenia, Shadow, Jardenia |
| Price range | $400-900 per ounce |
| Highest-priced perfume | Bolt of Lightning ($825 for 30ml) |
| Second highest-priced perfume | Jarling ($470 for 30ml) |
| Sampling | Not allowed |
| Testing | Not allowed |
| Spraying | Not allowed |
| Notes | Not disclosed |
| Photography | Not allowed |
| Appointment | Required |
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What You'll Learn
JAR perfume is only sold in-store in Paris and New York
JAR perfumes are only sold in-store in Paris and New York. The brand was founded by Joel Arthur Rosenthal, a luxury jeweller who has chosen to approach his fragrances as art, without concern for their saleability or accessibility.
In line with this philosophy, JAR perfumes are not sold online and are only available for purchase in-store at Place Vendôme in Paris and Bergdorf Goodman in New York. To buy a JAR perfume, customers must make an appointment and will be the only customer, led at all times by an associate whose job is not to sell but to guide them through the JAR experience.
The JAR boutique in Paris is located at 14 rue de Castiglione, a few doors down from Jovoy. The perfumes are presented in a small, dimly lit room, where each of the seven fragrances is applied to a chamois cloth and sits in a small bowl covered by a glass top. To smell the fragrances, an employee lifts each bowl, removes the top, and holds it for the customer to sniff for as long as they like.
The JAR boutique within Bergdorf Goodman in New York operates similarly, with customers seated at a table in a small, dimly lit room in the beauty basement. The JAR perfume SA presents each of the fragrances to the customer one at a time, lifting the lid on a glass bowl containing a chamois soaked in the scent.
The exclusivity of JAR perfumes extends beyond their limited points of sale. Samples are not permitted, and there is no spraying on the skin or test strips. Customers are only allowed to smell the fragrances as they are revealed from under a cloche, and they will not know the names of the perfumes or their notes.
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You need an appointment and will be the only customer
JAR Perfumes is a niche perfume house founded by Joel Arthur Rosenthal, a luxury jeweller based in Paris, France. Rosenthal has a unique perspective on the creation and sale of perfumes. He believes that the pleasure of perfume comes from "where it comes from—literally, the shop it comes from". As such, JAR Perfumes are only available for purchase at two exclusive locations: the JAR boutique in Paris and Bergdorf Goodman in New York City.
To buy a JAR perfume, you need to make an appointment. During your appointed time, you will be the only customer in the store. This is in line with Rosenthal's philosophy of exclusivity and creating an experience for his customers. When you arrive at the store, you will be guided by an associate whose role is not to sell but to provide you with an experience.
The in-store experience is carefully curated. The perfumes are presented to you one at a time. The associate will lift the lid on a glass bowl containing a chamois soaked in the scent, and you will be allowed to sniff for as long as you like. You will not be allowed to spray the perfume on your skin or on test strips. You will also not know the names of the perfumes you are smelling, as there are no officially released notes. No photography is permitted in the store.
JAR Perfumes are known for their high prices, with some fragrances costing up to $900 per ounce. The exclusivity and high prices are a result of Rosenthal's desire to create art through his perfumes, without concern for their saleability or accessibility.
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There are no samples, spraying, or naming of perfumes
JAR Perfumes is a niche perfume house founded by Joel Arthur Rosenthal, a luxury jeweller based in Paris, France. Rosenthal has a unique philosophy when it comes to his perfumes, approaching them as art rather than commercial products. He believes that the pleasure and mystery inherent in perfumes are lost when they are easily available everywhere. This exclusivity is a cornerstone of his brand.
JAR perfumes are only sold at two locations worldwide: the JAR boutique in Paris and Bergdorf Goodman in New York. The experience of buying a JAR perfume is highly curated and quite unusual. Firstly, customers must make an appointment and will be the only customer in the store. They are then guided through the JAR experience by an associate, who does not sell but simply facilitates the experience.
The JAR perfumes are presented in a specific way. Each of the fragrances is applied to a chamois cloth, which sits in a small bowl covered by a glass top. The name of each fragrance is engraved into the glass top. To smell the perfumes, the associate will lift each bowl, remove the top, and hold it for the customer to sniff. Notably, there are no samples, spraying on skin or test strips, and customers are not told the names of the perfumes they are smelling.
This highly controlled and secretive approach to selling perfumes is in line with Rosenthal's philosophy of creating perfumes as art and maintaining their exclusivity. While it may be frustrating for customers who want to try before they buy, it is a unique and memorable experience that aligns with the brand's focus on mystery and intrigue.
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No photography is permitted in-store
JAR Perfumes is a niche perfume house founded by Joel Arthur Rosenthal, a luxury jeweller based in Paris, France. Rosenthal's unique position as a perfumer is that he approaches his fragrances as art, without concern for their saleability or accessibility. He has been quoted as saying that:
> Part of the pleasure of perfume is 'where it comes from' (the shop) and if you can buy something anywhere in the world, the 'pleasure and mystery of the source' is gone.
JAR Perfumes are only available for purchase at two exclusive locations: the JAR boutique at 14 Rue Castiglione in Paris, and at Bergdorf Goodman in New York City. To experience and purchase a JAR fragrance, customers must make an appointment and visit one of these boutiques in person.
The in-store experience at JAR is highly controlled and shrouded in secrecy. Upon arrival, customers are led by an associate whose role is not to sell, but to guide them through the JAR experience. The fragrances are presented one at a time, with each scent applied to a chamois cloth inside a small bowl covered by a glass top. Customers are only allowed to smell the fragrances as they are revealed from under a cloche, and they will not know the names or notes of the perfumes they are sampling.
Due to the secretive nature of the JAR experience, no photography is permitted in-store. This policy aligns with Rosenthal's philosophy of exclusivity and mystery, ensuring that the experience of discovering and smelling his fragrances cannot be replicated or shared outside of the physical boutique. By prohibiting photography, JAR maintains the privacy and exclusivity that is central to its brand image.
This no-photography policy is a crucial aspect of the JAR experience, creating an air of intrigue and secrecy that sets it apart from other perfume houses. It encourages customers to fully immerse themselves in the moment, focusing solely on the art of the fragrances rather than capturing and sharing visual content. By forbidding photography, JAR reinforces the idea that their perfumes are to be experienced and savoured in person, preserving the pleasure and mystery that Rosenthal values so highly.
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JAR perfumes are extremely expensive
There are several reasons why JAR perfumes are so costly. Firstly, the brand's founder, Joel Arthur Rosenthal, is a luxury jeweller by trade, and his fragrances contain the finest high-quality materials and are exceptionally concentrated to extend their wear on the skin. JAR perfumes are also hard to come by, with only two known locations – a Parisian store and a salon in Bergdorf, New York. This exclusivity adds to the price.
Additionally, JAR does not release the notes of its fragrances, creating an air of mystery and intrigue that likely contributes to their high cost. The brand also never gives out samples, adding to the sense of exclusivity.
The JAR perfume buying experience is also unique and contributes to the high price tag. Customers are seated in a small, dimly lit room and presented with each of the seven fragrances one at a time. The JAR salesperson lifts the lid on a glass bowl containing a chamois soaked in the scent, and the customer can sniff for as long as they like. This ritualistic presentation adds to the luxury and exclusivity of the brand.
Finally, Rosenthal himself has stated that his approach to perfumery is artistic, and he is not concerned with the saleability or accessibility of his fragrances. He believes that "fragrance is an emotion", and this philosophy likely influences the pricing of his perfumes.
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Frequently asked questions
JAR perfumes are sold exclusively at the Rue de Castiglione boutique in Paris and at Bergdorf Goodman in New York City.
No, JAR perfumes do not provide samples.
No, JAR perfumes are not sold online.
JAR perfumes are expensive, with prices ranging from $400 to 600 euros for a 30ml bottle.
Yes, you need to make an appointment to visit the JAR perfume boutique.
