Heidi Norton
There are several times of the year when it is a good idea to buy perfume. Firstly, shops often offer discounts on fragrances during the post-holiday sales, such as after Christmas and Valentine's Day. Buying perfume during exclusive sales events, such as Black Friday and Cyber Monday, can also lead to significant savings. Additionally, it is worth looking out for deals during off-peak seasons, such as March, and when new lines of perfumes are released.
| Characteristics | Values |
|---|---|
| Time of the year | After Christmas, Valentine's Day, March, End of Season Sales, Black Friday, Cyber Monday |
| Where to buy | Online stores, Amazon, Discount stores, Nordstrom Rack, TJ Maxx, Marshall's, Sephora, Macy's, Nordstrom, eBay |
| Other tips | Keep an eye on post-holiday sales, sign up for newsletters or alerts from retailers, plan purchases around sales events, buy when a new line of perfumes is released |
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What You'll Learn
Post-holiday sales
The post-holiday period is a great time to buy perfume, as retailers offer significant discounts to clear out stock and make room for new products. This includes sales after Christmas and Valentine's Day, with some deals lasting until the new year.
After Christmas, many retailers host end-of-season sales, offering some of the year's biggest discounts. These sales are a great opportunity to stock up on perfume and fragrance gift sets, which are often marked down. Some retailers even offer limited-time fragrance or body care bundles during this period.
In addition to post-Christmas sales, Valentine's Day promotions can also provide excellent perfume deals. Retailers often discount fragrances and may bundle them with additional products, making the deals even more attractive.
To maximise savings, it is important to plan for these exclusive sales and limited-time offers. Signing up for newsletters or alerts from preferred retailers can help buyers stay informed about upcoming sales and act quickly before deals sell out.
The winter season, including the months of January and March, is also a good time to purchase perfumes, as prices tend to be lower, and retailers offer deals to attract customers.
Overall, the post-holiday sales period is an ideal time to buy perfume, with opportunities for significant savings and access to a wide range of discounted fragrances and fragrance sets.
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Christmas and Valentine's Day deals
While perfume is rarely discounted, even during major sales periods, there are still some opportunities to grab a bargain.
Christmas is a great time for selection and price, especially if you're interested in matching body lotions, deodorants, and other products in the same line. Many companies also release limited-edition fragrances during the festive season, which may only be available at that time of year.
Similarly, Valentine's Day is another holiday when retailers offer discounts on perfumes, making it an ideal time to purchase gifts for loved ones.
In addition to these holiday deals, you can also find great prices on perfumes during end-of-season sales. Many retailers mark down their prices on perfumes during these sales, allowing you to snag a bargain on your favorite scent.
If you're looking for discounted perfumes outside of these specific times of the year, you can try discount stores, both online and physical. For example, Nordstrom Rack, TJ Maxx, and Marshall's offer perfume sets at significantly reduced prices, sometimes between 30-50% off the MSRP. Online options include Fragrancenet and eBay, although caution is advised when purchasing from eBay sellers. Sephora also offers deals on perfume sets, and you can often get a good deal with their gift certificates for full-sized perfumes.
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End-of-season sales
The timing of end-of-season sales can vary, but they typically occur during transitional periods between seasons. For example, spring perfume sales usually start in March and continue through April, as retailers clear out older inventory and introduce new fragrances for the warmer months. Similarly, fall perfume sales often begin in August and extend through September and October, offering discounts on richer, spicier, and woodier scents perfect for the cooler weather.
In addition to the spring and fall end-of-season sales, the winter holiday season is also an excellent time to buy perfume. Retailers often offer exclusive gift sets, limited-edition scents, and generous discounts during this period, making it the perfect opportunity to purchase gifts for loved ones or treat yourself. Holiday perfume sales typically commence in November and last through December.
To make the most of end-of-season sales, it is advisable to familiarise yourself with the perfume sale calendar and the timing of sales throughout the year. This knowledge will enable you to plan your purchases strategically and maximise your savings. Additionally, signing up for newsletters and following retailers on social media can help you stay informed about upcoming deals and discounts.
While end-of-season sales offer excellent opportunities to buy perfume at discounted prices, it is worth noting that some sources suggest that the fragrances on sale are usually already affordable, resulting in minimal savings. Therefore, it is essential to weigh your options and decide between buying immediately or waiting for a potential sale, considering the possibility that the fragrance you desire may not be discounted for an extended period.
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New line releases
When it comes to buying perfume, timing your purchase right can be a great way to save money and access a wide range of options. One of the best times to buy perfume is when new lines of perfumes are released. This is because new perfumes are often offered at a discounted price, providing an excellent opportunity to explore different fragrances and find your new favourite without breaking the bank.
Perfume brands launch new lines throughout the year, so there is no definitive time to purchase new releases. However, perfume houses tend to introduce new fragrances to coincide with the changing seasons, particularly ahead of spring and summer. For example, in April 2025, several new perfumes were released, including a gourmand fragrance by Maison Francis Kurkdjian, a limited-edition range by Sol De Janeiro, and a body mist by Rare Beauty.
Seasonal trends also influence the launch of new perfumes. For instance, rose-based perfumes are popular in the spring, with Jo Malone London releasing a rose-centred cologne in 2025. In the same year, summer-inspired fragrances were also prominent, with Byredo's Desert Dawn combining fresh and woody notes, and Celine's new perfume evoking the scent of an expensive beach club.
Year-end holidays are another occasion when perfume brands introduce new lines. For example, Harper's Bazaar highlighted several new perfumes for the 2024 holiday season, including Aerin Rose Cocoa, a fragrance featuring notes of cocoa, mandarin, and fresh rose, reminiscent of a dark-chocolate-covered orange.
Overall, keeping an eye out for new line releases is a strategic way to purchase perfume, allowing you to take advantage of introductory discounts and explore the latest offerings from perfume houses.
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Discount stores
While perfume is rarely discounted, even during major sales periods, you can try discount stores online, such as Fragrancenet, or in-store, like Nordstrom Rack, TJ Maxx, and Marshall's, where perfume sets can be found for around $45, with discounts of 30-50% off.
Online discount stores, such as Amazon, also sell fragrances, often at cheaper prices than physical stores. However, when buying online, it is important to ensure that the fragrance is genuine.
Additionally, some department stores, such as Sephora, occasionally offer discounts of around 20% on certain perfumes.
To find the best deals at discount stores, it is recommended to follow retailers on social media, sign up for newsletters, and stay informed about the latest deals and discounts.
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Frequently asked questions
The best time to buy perfume is during the end-of-season sales, when retailers often mark down their prices to make room for new stock.
Yes, shops often offer deals on perfume during off-peak seasons and after major holidays like Christmas and Valentine's Day.
Buying perfume online is usually cheaper than buying it in a physical store. Discount stores like Nordstrom Rack, TJ Maxx, and Marshall's also offer good deals on perfume.
