Anisha Riggs
Fragrances have been added to laundry detergent for decades, with scent being a key differentiator for detergent brands. The sense of smell is arguably the most powerful of the five senses, and fragrances can trigger feelings ranging from relaxation to happiness and nostalgia. Detergent manufacturers must consider their target audience when choosing a fragrance, for example, baby detergents will have a different scent than those designed for athletes. In recent years, scent boosters have become an innovative channel for fragrance delivery, allowing consumers to customise their scents and control the intensity of the fragrance.
| Characteristics | Values |
|---|---|
| Reason for adding fragrance to laundry detergent | To make the laundry experience more enjoyable and to communicate the concept of "fresh and clean" |
| Fragrance selection | Crucial for brands to effectively convey what they are marketing |
| Fragrance customization | Allows customers to mix and match scents to create their perfect fragrance |
| Fragrance boosters | Allow customers to control the intensity of the scent |
| Fragrance safety | Fragrances must be hypoallergenic and non-toxic to avoid triggering allergies or skin reactions |
| Eco-friendliness | Manufacturers are moving towards using sustainable ingredients that are gentle on the environment |
| Fragrance longevity | Fragrances are designed to be highly durable and preserved throughout the washing process |
| Natural fragrances | Natural scents, like essential oils, will wash away during the washing cycle, leaving only trace amounts behind |
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What You'll Learn
- Fragrances in laundry detergent can trigger feelings of happiness, relaxation and nostalgia
- The sense of smell is the most powerful of the five senses
- Laundry fragrances can cause skin irritation and allergies
- ''Unscented' products use chemicals to cover up the fragrance
- Eco-friendly detergents are becoming more popular
Fragrances in laundry detergent can trigger feelings of happiness, relaxation and nostalgia
The sense of smell is arguably the most powerful of the five senses. Research shows that the sense of smell is connected directly to the region of the brain where emotions and memories are stored. Fragrances in laundry detergent can therefore trigger feelings of happiness, relaxation, and nostalgia.
The use of fragrances in detergents is an essential part of the sensory experience of doing laundry. Detergent companies market their products by emphasising the idea of clean and fresh laundry. Consumers often have complex and fickle demands, and what's on-trend significantly affects the scent selection of manufacturers. Scents like "clean linens" and "soft sheets" bring up images of clothes coming right out of the dryer.
The fragrances used in detergents are volatile organic compounds with usually pleasant odors. They have been used for thousands of years to deliver a variety of benefits, especially for the physical and psychological well-being of humans. In the 1920s, French chemist Rene-Maurice Gattefosse coined the term "aromatherapy" to refer to the use of natural fragrance essential oils to treat injury and disease. Nowadays, a variety of consumer products such as candles, perfumes, personal care products, room fresheners, and detergents are commercially available with aromatherapy benefits.
It is important to note that some people are more sensitive to fragrances than others, and other detergent ingredients can also trigger allergic reactions. Manufacturers must choose a fragrance that is hypoallergenic and non-toxic to avoid triggering allergies or skin reactions. It is also essential to select an eco-friendly scent that doesn't contain harmful chemicals. Safer alternatives are cost-effective and work just as well as products that include unsafe chemicals.
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The sense of smell is the most powerful of the five senses
The sense of smell is indeed powerful and unique among the five basic human senses. It is vital for the survival of most humans and animals, as it enables them to track food and water, find a mate, and even communicate. While humans can detect up to 10,000 different odour molecules, our sense of smell is not as acute as that of other animals.
The sense of smell occurs when odour molecules bind with receptors in the nasal cavity, creating signals that are transmitted to the olfactory bulb and then to regions of the brain that deal with identifying smells, emotion, and memory. Of all the senses, scent is most closely linked to memory. Studies have shown that people can remember a scent with 65% accuracy after a year, while visual memory drops to 50% after just a few months. The distinctive scent sinks into our brains and stays there, so a particular smell can instantly take us back to an old memory.
Our sense of taste is also closely linked to our sense of smell. Scientists believe that 80% of the flavours we experience when eating are derived from the odours we smell. This is why food can seem bland when we have a cold or a blocked nose. Our taste buds can detect five different tastes: salty, sweet, sour, bitter, and umami or savoury. However, the smell of food helps us fully experience its flavour.
The sense of smell can also impact our physiological and psychological states. Odours can trigger emotions and influence our behavioural responses. For example, the loss of smell can lead to feelings of disconnection, indifference, anxiety, or depression, and may negatively affect relationships and increase feelings of isolation. Researchers are even exploring the possibility of treating psychological problems through odours, such as reducing stress.
In today's world, fragrances are commonly added to laundry detergents, fabric softeners, and dryer sheets, enhancing the scent of clean laundry. However, it is important to be aware that these fragranced products may contain hazardous chemicals. For those seeking safer alternatives, fragrance-free products are available, and using a clothesline or drying rack can also help reduce exposure to hazardous chemicals.
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Laundry fragrances can cause skin irritation and allergies
The chemicals used to create fragrances in laundry detergents can lead to allergic reactions, with symptoms including itchy rashes, hives, and skin irritation. These reactions can occur the first time someone is exposed to the detergent or after repeated exposures. The fragrances can also aggravate existing skin conditions like eczema. Even after an extra rinse and spin cycle, ingredients in your detergent can still linger in fabric fibers, prolonging exposure and symptoms.
To prevent and treat skin irritation and allergies caused by laundry fragrances, one can take several steps. Firstly, it is important to identify the specific detergent causing the reaction and discontinue its use. There are fragrance- and dye-free detergents available, such as those designed for sensitive skin, which can be a safer alternative. Additionally, natural alternatives like baking soda or white vinegar can be used during the wash cycle to avoid harsh chemicals. For immediate relief from symptoms, over-the-counter steroid creams, anti-itch lotions, antihistamines, and cool oatmeal baths can be effective.
While scented laundry detergents may be appealing, it is crucial to be aware of their potential health risks. By understanding the possible adverse effects and taking preventative measures, consumers can make informed choices to protect their skin health and overall well-being.
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''Unscented' products use chemicals to cover up the fragrance
The terms "fragrance-free" and "unscented" are often used interchangeably by consumers, but they have different meanings. While "fragrance-free" products do not contain any additional fragrance compounds, "unscented" products may still contain fragrance chemicals to neutralise or mask unpleasant odours. These chemicals are often referred to as "masking agents" and are added to eliminate undesirable aromas, particularly in products with many chemicals.
Unscented products are formulated to have no obvious scent, but they can contain ingredients with smells that have been neutralised by other components. For example, a product formulated with lavender may have a chemical added to mask the smell, and it can be labelled as "unscented". This distinction is important because someone who is allergic to lavender may still be allergic to a product where the smell is masked, but they may not realise this due to the "unscented" label.
The lack of universally recognised definitions for "fragrance-free" and "unscented" means that corporations can use these terms according to their own loose definitions. The Federal Food, Drug, and Cosmetic Act, which was first passed by the US Congress in 1938, prohibits "misbranded" cosmetics. However, as the US Food and Drug Administration (FDA) treats shampoos, lotions, and moisturisers as cosmetics rather than medicines, these products are not strongly regulated, and there are no official, legal definitions of these terms.
The fragrances added to consumer products are often a combination of chemicals that gives the product its unique aroma. While fragrances can make a product more appealing, they can also be harmful. Some fragrance chemicals are mild irritants that can cause discomfort, rashes, redness, dryness, and itchiness, especially for babies. More serious health concerns have been associated with certain fragrance chemicals, such as phthalates, which are used to mask unpleasant odours in cosmetics. The US Environmental Protection Agency has expressed concern about phthalates due to their toxicity and evidence of human and environmental exposure.
To avoid exposure to potentially harmful chemicals in fragranced products, consumers can opt for fragrance-free products or use alternative methods for laundry, such as adding baking soda or white vinegar to the wash cycle, or using a clothesline or drying rack.
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Eco-friendly detergents are becoming more popular
Laundry detergents with fragrances were likely first introduced in the late 19th century, and since then, the market has been flooded with various scented laundry products. However, concerns have been raised about the potential health and environmental hazards associated with these fragranced detergents. As a result, there is a growing trend towards eco-friendly detergents, which are not only safer for the environment but also offer a more sustainable and healthier option for consumers.
Eco-friendly detergents are becoming increasingly popular due to their reduced environmental impact and effectiveness in cleaning clothes. These detergents often contain plant-based and biodegradable ingredients, which are gentler on fabrics and reduce the release of harmful chemicals into the environment. One of the most popular eco-friendly brands is Seventh Generation, whose Free & Clear detergent stands out for its plant-based ingredients and impressive stain removal capabilities. Their commitment to sustainability is evident through their partnership with the Rainforest Alliance and their use of recycled plastic in packaging.
Another notable brand is HeySunday, which offers laundry sheets that are not only effective in cleaning but also environmentally conscious. Their products are third-party tested, made with clean and conscious ingredients, and delivered in cardboard packaging to reduce their carbon footprint. Additionally, their affordable pricing at $0.23/load with a subscription makes them a popular choice for those seeking sustainability without compromising quality.
For those seeking an eco-friendly option with a subtle scent, Sheets Laundry Club offers a great alternative. Their laundry detergent sheets have been around since 2019 and are known for their effectiveness in cleaning everyday clothes. While their scents are mild, they prioritize eliminating plastic within the industry and offer a mess-free, cruelty-free, and plant-based option for consumers.
When choosing an eco-friendly detergent, it is important to look beyond the marketing jargon and green labels. Reputable brands will have certifications and ecolabels, such as the EPA Safer Choice Standard or the EWG Verified mark. Additionally, opting for products with recyclable packaging or those that come in the form of laundry sheets or pods can further reduce your environmental impact.
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