Anisha Riggs
On April 1, 2022, Kim Kardashian announced that she would be shutting down her KKW Fragrance brand for a relaunch with a new name. The decision to temporarily halt operations follows the closure of her KKW Beauty colour brand in 2021. The brand's Instagram account posted a message from Kardashian, stating that the website would be shutting down on May 1, 2022, and that the fragrance line would be relaunched in the future under a new name and website. The new brand is expected to be more modern, elevated, and sustainable. While the brand did not provide a timeline for the relaunch, Kardashian assured fans that she won't be gone for too long.
| Characteristics | Values |
|---|---|
| Date of announcement | 1 April 2022 |
| Date of shutdown | 1 May 2022 |
| Reason | Relaunch under a new name and website |
| Discount | 40% off |
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What You'll Learn
- KKW Fragrance was launched in 2017 by Kim Kardashian
- The brand announced its decision to shut down operations on Instagram
- KKW Fragrance will cease operations on 1 May 2022
- The brand will relaunch in the future with a new name and website
- The shutdown is due to Kim Kardashian's name change following her divorce
KKW Fragrance was launched in 2017 by Kim Kardashian
In 2022, Kim Kardashian announced that she would be shutting down the KKW Fragrance website on May 1st, with plans to relaunch the fragrance line under a new name and web store in the future. This decision follows in the footsteps of KKW Beauty, which posted a similar message in August 2021, indicating that the brand would be working on a new, more modern, elevated, and sustainable brand and customer experience.
The response from followers to the news of the shutdown and relaunch has been mixed. While some are excited about the potential for new products, others are hoping that the announcement is an April Fool's Day prank. Some fans are also theorizing that Kardashian may be dropping the "W" from the brand name following her recent divorce, as her initials have changed.
In the meantime, KKW Fragrance is having a clearance sale, offering discounts of up to 40% off on existing products until the end of April 2022. The brand has also continued to promote new fragrances, such as the Diamond Kim perfume, even after the announcement of the shutdown. It is unclear when the new fragrance line will launch, but Kardashian has assured fans that she won't be gone for too long.
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The brand announced its decision to shut down operations on Instagram
On April 1, 2022, the KKW Fragrance Instagram account posted an announcement from founder Kim Kardashian. The post, featuring all-caps graphical text on a gray background, revealed that the brand would be shutting down its website and online store on May 1 at midnight. The message also mentioned that the brand would be relaunched in the future under a new name and website, offering a more modern, elevated, and sustainable brand and customer experience.
The Instagram post acknowledged the personal nature of fragrance for Kardashian, expressing her passion for the brand and gratitude for her customers' loyalty. She assured fans that she wouldn't be gone for too long and that they could look forward to the next chapter of her fragrance journey. The brand also offered a 40% discount on all products on the KKW Fragrance website until the end of April 2022, while supplies lasted.
The decision to temporarily shut down operations and relaunch under a new name was likely influenced by Kardashian's recent divorce, as her initials had changed. Additionally, Coty, which owns a 20% stake in KKW Fragrance, had previously announced plans for reformulating, repackaging, and rebranding. The brand's Instagram grid remained unchanged after the announcement, and it continued to promote products like the Diamond Kim perfume.
The announcement on Instagram sparked mixed reactions from followers. Some expressed enthusiasm for the upcoming changes, while others speculated about the reasons for the shutdown and relaunch, including the potential desire to drop the 'W' from the brand name following Kardashian's divorce. Many begged for the return of body products and fragrances from previous collaborations.
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KKW Fragrance will cease operations on 1 May 2022
In an Instagram post on 1 April 2022, the brand announced its decision to shut down, stating that they would be "relaunching fragrance in the future under a brand new name and a new web store". The post, captioned "A message from our founder", highlighted the personal nature of the brand for Kim, expressing her gratitude to customers for their loyalty and support.
The decision to close the brand's operations comes as a strategic move to align with Kim's new initials following her divorce. Coty, which owns a 20% stake in KKW Beauty and KKW Fragrance, had previously announced plans for reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down. Now, similar changes are expected for KKW Fragrance.
While the brand prepares for its relaunch, customers can take advantage of significant discounts on existing products, with deals of up to 40% off on the website until supplies last. This has led to mixed responses from followers, with some eagerly anticipating the next chapter, while others express their hopes for specific products or changes when the brand returns.
Despite the temporary shutdown, Kim has assured her customers that she "won't be gone for too long", promising an exciting new chapter in her fragrance journey.
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The brand will relaunch in the future with a new name and website
Kim Kardashian's KKW Fragrance brand is shutting down, with the website closing at midnight on the 1st of May 2022. The brand will be relaunched in the future with a new name and website, marking a new chapter in the fragrance journey.
Kardashian herself has stated that fragrance is deeply personal to her, and she has put her heart and soul into every bottle. The brand's Instagram announcement expressed gratitude to its customers for their loyalty and love over the years, promising that they won't be gone for too long. This decision to temporarily halt operations follows the closure of her KKW Beauty colour brand in 2021.
The new brand will be more modern, elevated, and sustainable, reflecting Kim's vision for the future of her fragrance line. The new name is likely to be a result of her recent divorce, as her initials have changed. Coty, which owns a 20% stake in KKW Beauty and KKW Fragrance, first announced plans for reformulating, repackaging, and rebranding KKW Beauty when it temporarily shut down. The new name for KKW Beauty is SKKN, and it is expected that the fragrance line will also fall under this umbrella.
While the brand prepares for its relaunch, customers can take advantage of deals on existing products, with discounts of up to 40% on the KKW Fragrance website until supplies last. The brand has also continued to promote its products on social media, such as the Diamond Kim perfume, and has not archived its Instagram grid, indicating that it is still actively engaging with its followers during this transition period.
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The shutdown is due to Kim Kardashian's name change following her divorce
On 1 May 2022, Kim Kardashian announced that she would be shutting down her KKW Fragrance brand. This came as no surprise to many, as she had recently changed her name back to Kim Kardashian following her divorce from Kanye West. The billionaire entrepreneur was also expected to rebrand her other businesses, such as her makeup brand, KKW Beauty.
Kardashian took to social media to reveal that she would be temporarily closing down the online store to work on a rebrand. She wrote:
> "Fragrance, as many of you know, is deeply personal for me. I put my heart and soul into every bottle, and I'm so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
The decision to shut down operations of her fragrance brand followed the closure of her KKW Beauty colour brand in 2021. The brand wrote:
> "We're currently away working on a new, more modern, elevated, and sustainable brand and customer experience — the way Kim has always envisioned. Thank you so much for being on this incredible journey with us. We promise we won't be gone for too long."
Kardashian's divorce from West was finalised in 2021, and she has since dropped "West" from her legal name and all of her social media accounts. The former couple share four children together: North, Saint, Chicago, and Psalm.
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Frequently asked questions
KKW Fragrance stopped selling on May 1, 2022.
KKW Fragrance stopped selling because Kim Kardashian wanted to relaunch the brand with a new name and website.
It is speculated that Kim Kardashian wanted to drop the 'W' from the brand name following her divorce from Kanye West.
No, enthusiasm for the collection had not simmered down, and the brand was cranking out exciting new scent-centric products.
KKW Fragrance was relaunched under the SKKN umbrella, along with the KKW Beauty makeup and fragrance lines.
