The Evolution Of Charmed Aroma: Its Humble Beginnings

Charmed Aroma is an e-commerce company that sells scented candles and bath bombs, headquartered in Toronto, Canada. The company's unique selling point is that each candle contains a ring worth up to $5,000. Customers can also find necklaces, bracelets, and earrings inside their products. Charmed Aroma's products are made in North America, with candles hand-poured in the USA. The company has been in operation since at least 2016, with a Trustpilot review dated December 2016.

Charmed Aroma's business model

Charmed Aroma is a global e-commerce company that sells candles and bath bombs with surprise jewellery hidden inside. The company was founded and is based in Toronto, Canada, and has experienced tremendous growth and success, with over 1 million followers across social media and a presence in Canada, the USA, Australia, the UK and Europe. In addition to its online business, Charmed Aroma also has 28 branded retail stores across Canada.

The company's unique selling point is the inclusion of a mystery ring inside each candle, with the ring's value ranging from $10 to $5000. Customers can browse the large collection of rings available on the Charmed Aroma website, along with their estimated values. If a customer receives a ring that is not listed on the website, they can contact Charmed Aroma, who will respond with the ring's value within a few days.

Charmed Aroma offers a variety of candle scents, including vanilla, peach, sweet pea, and Emerald Lime. The candles are made of soy wax and come in glass jars. In addition to the surprise ring, the candles are also valued for their strong, long-lasting fragrance, with some customers commenting that the scent fills the room even before the candle is lit.

The company's business model relies on the element of surprise and excitement, as customers are intrigued by the possibility of finding a valuable piece of jewellery hidden inside their candle. This unique offering sets Charmed Aroma apart from other candle companies and creates a sense of anticipation and curiosity among its customers.

While some customers have expressed disappointment with the quality of the jewellery, particularly regarding tarnishing and inaccurate appraisals, others have praised the excitement and fun of the "ring reveal" process. It is important to note that the chances of receiving a high-value ring are likely slim, and the primary product being purchased is the candle itself.

Overall, Charmed Aroma's business model centres around creating a unique, interactive experience for customers by combining the enjoyment of scented candles with the thrill of discovering hidden jewellery. This innovative approach has helped the company establish a strong online presence and expand its retail locations.

Customer reviews

Charmed Aroma is a company that sells candles, bath bombs, and other products with a piece of jewellery hidden inside. The jewellery is valued at between $10 and $5000, with the more expensive pieces not being included in the candle but instead sent separately.

> I've been buying/receiving these candles as gifts for years and I have NEVER had my fingers turn green. Perhaps your ring wasn’t coated correctly or you yourself had a reaction to it. They aren’t copper-based and shouldn’t turn your fingers green.

> I pulled out a 18K rose gold diamond & yellow tourmaline ring worth 1,350!! For real. Bought the candle at a store in the mall on sale 29.99 in NB, Canada. Not bad for a $30 candle!!

> I bought 3 candles, a couple of bath bombs and a bunch of whipped soaps. I received a couple of free rings as a promotion at the time due to order size. Some of the items appraised at $60. If I was buying the rings on its own, I wouldn’t pay more than $5 for it so not sure where the $60 comes from. The candles smell wonderful.

> I bought two rings: one from the body butter was $200 and one from a bath bomb was $150. I really like my rings a lot. I wear them every day and get lots of looks and compliments. They are sturdy rings and I plan to buy a few more.

> I bought a sterling ring size candle and received a $200 ring but after a week of wearing it, a bunch of the stones fell out! When I contacted them, they said they would replace it with a new ring. It took two months of me asking for a tracking number and whether or not it had been shipped until it finally arrived.

> I tried to return products due to finding out rings are fake. The candles burn way too fast. I sent multiple emails requesting to return products, at least 5 emails, I never received a single reply.

> I ordered a package mid-November for Christmas. Four days before Christmas and my package is still not here. I have emailed and messaged every week to find out what is going on and what they plan on doing. Only one person responded and offered an e-gift certificate as a refund.

Charmed Aroma's response to negative feedback

Charmed Aromas response to negative feedback

At Charmed Aroma, we are committed to providing our customers with a unique and exciting experience through our scented candles, bath bombs, and whipped soaps. We understand that there have been concerns raised about the quality of our products, particularly regarding the jewellery items found inside our candles and bath bombs.

Firstly, we would like to address the issue of ring sizes. We understand that receiving a ring that does not fit can be disappointing. In the past, we allowed customers to choose their ring sizes, but due to production and inventory constraints, we have had to switch to a randomised system. We encourage customers to exchange rings with friends and family to find their perfect fit.

In response to complaints about the quality and authenticity of our jewellery, we would like to assure our customers that all our products are made in North America and are cruelty-free. Our candles are hand-poured in the USA, and we work closely with our suppliers to ensure the highest quality standards. While we advertise the possibility of finding rings worth up to $5000, we acknowledge that the majority of our jewellery items are worth significantly less. We provide estimated values on our website, which are based on our best assessments, but we understand that these values may differ from customer expectations.

We have also received feedback about our customer service. We apologise for any delays or misunderstandings that may have occurred. Our customer service team works tirelessly to respond to all inquiries, and we are continuously working to improve our response times and find more efficient ways to resolve issues. We encourage customers to reach out to us directly so that we can address their concerns individually.

Finally, we want to thank our customers for their feedback, both positive and negative. We are always looking for ways to improve our products and services, and your input is invaluable to us. We are committed to making Charmed Aroma a fun and enjoyable experience for everyone.

The variety of products offered

Charmed Aroma is a company that sells candles, bath bombs, and other self-care products with a twist. The products contain a surprise piece of jewellery inside, ranging from rings to necklaces, with values from $10 to $5000.

• Candles: These are the signature products of Charmed Aroma, with a hidden piece of jewellery inside. The candles come in various scents, such as Emerald Lime, Vanilla, Peach, and Sweet Pea. The jewellery can be revealed after burning the candle for a few hours, and the packaging containing the jewellery can be easily removed with a butter knife.
• Bath Bombs: Charmed Aroma offers bath bombs with hidden jewellery inside, such as necklaces and rings. The bath bombs come in different varieties, like the rainbow waffle, silver snowball, and watermelon.
• Soaps: The company also sells scented soaps with hidden jewellery, such as rings and necklaces.
• Collaborations: Charmed Aroma has collaborated with popular franchises like Disney and Harry Potter to create themed candles and bath bombs. For example, the Harry Potter collection includes candles inspired by the Gryffindor, Hufflepuff, Ravenclaw, and Slytherin houses, as well as the Golden Snitch and Hogwarts Express.
• Accessories: In addition to their core products, Charmed Aroma offers accessories like mugs, jewellery trays, and candle jars.

The company provides a unique experience by combining self-care products with the excitement of discovering hidden jewellery. The value of the jewellery can vary, and customers can find out the estimated worth of their pieces on the Charmed Aroma website.

The company's revenue

Charmed Aroma is a global company that sells candles and bath bombs with surprise jewellery inside. The company has an annual revenue of $1 million as of 2024. It has over 1 million followers across social media and ships its products around the globe to Canada, the USA, Australia, the UK, and Europe. In addition to its digital presence, Charmed Aroma also has 28 branded retail locations across Canada, with plans to open more. The company is based in Toronto, Ontario, and employs 68 people.

Frequently asked questions