Heidi Norton
The song in the Our Moment fragrance ad by One Direction is My Favourite Things, originally by Julie Andrews from The Sound of Music. The song was covered by Diana Vickers, another X Factor finalist, for the advert. The perfume was the first of four fragrances to be promoted by the band, with the others being That Moment, You & I, and Between Us.
| Characteristics | Values |
|---|---|
| Name of the fragrance | Our Moment |
| Band | One Direction |
| Song in the ad | My Favourite Things |
| Singer | Diana Vickers |
| Original singer | Julie Andrews |
| Movie the song was from | The Sound of Music |
| Date of the ad release | 24 August 2013 |
| Date of the fragrance launch | 6 June 2013 |
| Place of the launch | London |
| Date of the fragrance announcement | 5 June 2013 |
| Types of the fragrance | 30ml, 50ml, and 100ml eau de parfum, a shower gel, and a body lotion |
| Fragrance notes | Forest Fruits, Red Currant, Pink Grapefruit, Frangipani, Freesia, Jasmine petals, and wild berries |
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What You'll Learn
- One Direction's 'Our Moment' fragrance advert features Diana Vickers singing 'My Favourite Things'
- The song is a cover of the original by Julie Andrews from 'The Sound of Music'
- The advert was released on 24 August 2013
- The perfume was the best-selling celebrity fragrance of Christmas 2013
- The idea for the perfume came from a fan's petition
One Direction's 'Our Moment' fragrance advert features Diana Vickers singing 'My Favourite Things'
One Direction's first fragrance, "Our Moment", was launched in London on 6 June 2013. The perfume was the best-selling celebrity fragrance of Christmas 2013, with higher sales than products endorsed by other celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. The full-length advert for the fragrance was released on 24 August 2013 and features the song "My Favourite Things", originally by Julie Andrews from The Sound of Music, covered by Diana Vickers.
The idea for the fragrance came from a fan's petition, which the band noticed on Twitter. Liam Payne said:
> "Funny enough, there was a fan on Twitter who made a petition to have us make a fragrance and we spoke to management about it and took it from there... It did happen! We just got really into it and thought we'd rather have something to do with it than whacking our name on it and going, 'Here's One Direction's smell'".
The advert features the band members ironically smelling things, but it does not feature a One Direction song. Instead, the band chose Vickers, another X Factor finalist, to perform the cover. The Diana Vickers version of "My Favourite Things" is not available to download.
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The song is a cover of the original by Julie Andrews from 'The Sound of Music'
The song featured in the One Direction "Our Moment" fragrance ad is a cover of "My Favourite Things" from The Sound of Music. The song was originally performed by Julie Andrews in the film, but the ad features a rendition by singer and The X Factor UK finalist Diana Vickers.
One Direction's first fragrance for women, "Our Moment," was launched in 2013. The boy band's perfume was the result of a petition created by a fan on Twitter, which the band saw and brought to the attention of their management. The product was announced on June 5, 2013, and was launched in London on June 6, 2013, at the Gherkin building. The full-length advert for the fragrance was released on August 24, 2013, and it features the band members ironically smelling things.
The song "My Favourite Things" was a fitting choice for the ad, as band member Harry explained that the fragrance's name was loosely based on their song "Moments." The song in the ad is not performed by One Direction, but by Vickers, who was also a finalist on The X Factor UK. Vickers' version of "My Favourite Things" is not available for download, but the original version from The Sound of Music, sung by Julie Andrews, can be downloaded on iTunes.
The "Our Moment" fragrance was a huge success, becoming the best-selling celebrity fragrance of Christmas 2013, outselling perfumes endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. The scent features top notes of forest fruits, red currant, and pink grapefruit, with middle notes of frangipani and freesia, and base notes of patchouli. The fragrance received positive reviews from consumers, who described it as light, fresh, sweet, and affordable.
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The advert was released on 24 August 2013
The full-length advert for the fragrance "Our Moment" by One Direction was released on 24 August 2013. The fragrance itself was released on 6 June 2013 in London, with a launch event held at a skyscraper in the city. The perfume was then released at Harrods on 29 August 2013, followed by a nationwide release in the United Kingdom on 9 September 2013.
The advert features the song "My Favourite Things", originally by Julie Andrews from The Sound of Music, covered by Diana Vickers. The song choice may have been influenced by the name of the fragrance, which Harry from One Direction explained was loosely based on their song "Moments". He said, "I think it’s a great thing between us and the fans".
The idea for the fragrance came from a fan's petition on Twitter. Liam from One Direction said, "A Twitter fan started an online petition for us to launch a fragrance, and we talked to our management". The band was involved in the creation of the fragrance, choosing the base smells, packaging, and bottle design.
The advert's release on 24 August 2013 was highly anticipated, with short trailers for the fragrance featuring each member of the band released in the weeks leading up to it. The full-length advert was well-received, with some describing it as "ridiculously cute".
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The perfume was the best-selling celebrity fragrance of Christmas 2013
The song in the "Our Moment" fragrance ad was "My Favourite Things", originally by Julie Andrews in The Sound of Music, and covered by Diana Vickers. The ad was released on 24 August 2013.
"Our Moment" was the first perfume product by the English-Irish boy band One Direction. The fragrance was launched on 6 June 2013 in London, with a release in Harrods on 29 August 2013, and a nationwide release in the United Kingdom on 9 September 2013. The perfume was the best-selling celebrity fragrance of Christmas 2013, outselling fragrances endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears.
The idea for the fragrance came from a fan's petition on Twitter. The band members were involved in the process, choosing the base smells, packaging, and bottle design. The name "Our Moment" was loosely based on the song "Moments", with Harry commenting, "I think it’s a great thing between us and the fans".
The perfume received mixed reviews, with some praising its longevity and affordable price, while others found it too sweet and dizzying. However, despite some negative reviews, the fragrance proved to be a commercial success, becoming the best-selling celebrity fragrance of Christmas 2013.
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The idea for the perfume came from a fan's petition
The idea for the perfume "Our Moment" came from a fan's petition. One Direction, the English-Irish boy band, launched their first perfume product for women in 2013. Speculation about the fragrance began in mid-2012, and on June 5, 2013, the band officially announced the fragrance. The idea, however, originated from a fan's petition on Twitter. Liam Payne, a member of the band, confirmed this during the launch, stating that they saw a petition created by a fan requesting the band to release a perfume. The band then discussed the idea with their management, and the fragrance "Our Moment" was born.
The petition caught the attention of the band members, who were intrigued by the idea of creating their own fragrance. They wanted to be involved in the process and not just lend their name to a pre-made scent. During the launch, Harry, another member of the band, commented on the involvement of the band in selecting the base smells and designing the packaging and bottle. He also mentioned that the name "Our Moment" was loosely based on their song "Moments," reflecting the connection between the band and their fans.
The perfume was officially launched on June 6, 2013, in London, with a presentation at a skyscraper. The full-length advert for the fragrance was released on August 24, 2013, featuring the song "'My Favourite Things' covered by Diana Vickers, an X-Factor finalist. The fragrance was a huge success, becoming the best-selling celebrity fragrance of Christmas 2013, outselling perfumes endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears.
The success of "Our Moment" led to three additional fragrances by One Direction: "That Moment," "You & I," and "Between Us." The band's involvement in the creation of the perfume and their connection to their fans contributed to the success of the fragrance. The idea for the perfume "Our Moment" truly originated from the fans' petition, demonstrating the power of fan engagement and the dedication of One Direction's fanbase.
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Frequently asked questions
The song in the Our Moment fragrance ad was "My Favourite Things", originally by Julie Andrews from The Sound of Music, covered by Diana Vickers.
Our Moment is the first fragrance by the English-Irish boy band One Direction. It was released on 6 June 2013 in London.
Our Moment is a floral fruity fragrance for women. It has top notes of forest fruits, red currant, and pink grapefruit, and middle notes of frangipani and freesia.
