The Most Popular Colognes Among Mexican Men

what popular cologne do mexicans wear

Mexicans have a deep fear of emitting any kind of stinky, sweaty smell, which is why they always carry a scented body spray with them. In Mexico, a nice smell is understood as something beyond a spritz or vanilla candle. It translates to high quality, a trustworthy brand, responsibility, and attention to detail. The Mexican Chamber of Cosmetic Products (CANIPEC) valued the cosmetics industry in Mexico, which includes perfumes and sprays, at $10.5 billion in 2018, making the country the second-largest market for cosmetics in Latin America and the 11th largest in the world.

Some popular colognes in Mexico include:

- Paris Hilton (Classic, Heiress, Can Can)

- CK One (for men)

- Club de Nuit Intense Men

- Perry Ellis 360 (for men and women)

- Jovan Musk (for men and women)

- Animale (for men)

- Ariana Grande fragrances

- Hugo Boss Man

- Mont Blanc Legend

- Versace Eros

- Cuba Blue

- Lucky You

- Stetson Original

- Guess Man

- John Varvatos Artisan

- RawChemistry Raw

- Cremo Palo Santo

- G.O.A.T. Eau De Parfum

- Victorious Eau De Toilette

- Cuba Gold

- Curve for Men

- Drakkar Intense

- Guess 1981 Los Angeles

- Azzaro The Most Wanted

- Enrique Iglesias Adrenaline

- Yellowstone Ride

- Cuba Gold Eau De Toilette

- Cristiano Ronaldo Eau De Toilette

- Mercedes-Benz Eau De Toilette

- Sybaris by Puig

- Agua Lavanda by Puig

- Agua Brava by Puig

- Adolfo Dominguez Vetiver

- Banderas Antonio Perfumes

- Jaguar Classic Black

- Ed Hardy Skulls and Roses

- Voyage Eau De Toilette

- Rasasi Hawas

- RawChemistry Midnight

- Tru Western PBR Anejo

- Salvatore Ferragamo Subtil

- Mercedes-Benz for Men

- Hypnosis

- Versace The Dreamer

- Cuba Winner

- Guess Man by Guess

- John Varvatos Artisan

- Valencia UOMO

- RawChemistry Raw Roll-On

- Parfums Belcam G Eau

Characteristics Values
Popular brands Puig, Natura, O Boticário, Adolfo Dominguez, Paco Rabanne, Carolina Herrera, L'Aromatica, Xinu, Herbcraft, Fueguia 1833
Popular fragrances Citrus, aquatic, green, fresh, sweet, fruity, woody, spicy, vanilla, rose, musk, amber, tobacco, vetiver, bergamot, patchouli, lavender
Perceived benefits High quality, trustworthy, responsible, attention to detail

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In Mexico, a nice smell is often associated with high quality, a trustworthy brand, responsibility, and attention to detail. Mexicans have a deep fear of emitting any kind of stinky, sweaty smell, which is why they always carry a scented body spray with them. The Mexican Chamber of Cosmetic Products (CANIPEC) valued the cosmetics industry in Mexico, which includes perfumes and sprays, at $10.5 billion in 2018, making the country the second-largest market for such products in Latin America and the 11th largest in the world.

Designer Brands

Designer fragrances from brands like Carolina Herrera, Paco Rabanne, and Calvin Klein are popular in Mexico. While these brands are not necessarily Mexican, their fragrances are widely used by Mexican men.

Niche Perfumers

Niche perfumers are smaller brands that release a limited number of fragrances, often focusing on a specific theme or set of ingredients. Arquiste, a perfumery project by CDMX-born New Yorker Carlos Huber, offers a fragrance called Flor y Canto, which evokes the smells of Aztec holy days with notes of copal, cempazuchitl, and heady flowers. FRASSAÏ, a woman-owned boutique in Buenos Aires, offers Verano Porteño, a bright, citrusy scent with light jasmine notes, inspired by a summer walk in the city.

Department Store Brands

Department stores in Mexico also offer their own exclusive fragrances, which are popular among the population. Sanborns, an important department store in Mexico, produces Colonia Sanborns, a fresh fragrance that was once the staple scent among families in the central region of the country.

International Favourites

Internationally popular fragrances are also commonly used by Mexican men. These include brands like Versace, whose Eros fragrance is a popular choice, and John Varvatos, whose Artisan Eau de Toilette EDT Spray has woody citrus notes of Mexican winter mandarin and purple ginger.

Traditional Scents

Traditional scents like vetiver are also commonly used by Mexican men. Vetiver is a fragrant root that is commonly found in Guerlain's Vetiver fragrance, which is popular in Mexico.

Other Popular Choices

Other popular cologne choices for Mexican men include:

  • Cuba Gold by Cuba
  • Lucky You Cologne Spray for Men
  • Cremo Cologne for Men - Palo Santo
  • G.O.A.T. Men's Eau De Parfum
  • Guess 1981 Los Angeles Eau De Toilette Cologne Spray for Men
  • Enrique Iglesias Adrenaline

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In Mexico, fresh, aquatic, and green fragrances are often preferred due to the hot climate. Citrus notes with white flowers are also popular, as well as sweet and warm fragrances.

Some popular fragrances for women in Mexico include:

  • Chanel No.5
  • Carolina Herrera Good Girl
  • Paris Hilton (Classic, Heiress, Can Can)
  • Perry Ellis 360
  • Jovan Musk
  • Ariana Grande fragrances
  • Star EDT by Suchel Camacho
  • Lomani Anthea Paris EDP
  • Chanel Coco Mademoiselle
  • Jean Paul Gaultier
  • Paco Rabanne fragrances
  • Carolina Herrera
  • Lancôme
  • One Million
  • La Vie Est Belle
  • Versace Eros
  • Versace The Dreamer
  • Versace Eros Flame
  • Versace Eros Eau de Toilette Spray
  • Cremo Cologne for Men
  • Lucky You Cologne Spray for Men
  • Salvatore Ferragamo Subtil Eau de Toilette Spray
  • RawChemistry Raw Pheromone Infused Cologne for Men
  • Enrique Iglesias Adrenaline
  • Cristiano Ronaldo Eau de Toilette Cologne Scent for Men
  • Mercedes-Benz Cologne for Men
  • Ck One
  • Club de Nuit Intense
  • Animale for Men
  • Hugo Boss Man
  • Mont Blanc Legend

In addition to international brands, there are also some Latin American and Latino-owned perfume brands to check out, including:

  • Arquiste (based in New York, founded by someone from Mexico)
  • FRASSAÏ (based in Buenos Aires, Argentina)
  • L'Aromatica (based in California, founded by someone from Chile)
  • Xinu (based in Mexico)
  • Herbcraft (based in the US, founded by someone from South San Francisco)
  • Fueguia 1833 (based in Argentina)

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Why Mexicans love perfume

Mexicans have a deep-rooted love for perfume, and this affinity goes beyond just a spritz of fragrance or lighting a vanilla candle. In Mexican culture, a pleasant scent signifies high quality, a trustworthy brand, responsibility, and attention to detail. This is in stark contrast to American culture, where additional scents may be waved away as unnecessary or even overpowering.

The Mexican affinity for perfume is deeply ingrained in their cultural identity and daily lives. Marketing studies in Mexico have shown that scent plays a crucial role in influencing consumer behaviour. For example, you're more likely to sell shoes in scented rooms, and it's recommended to lightly perfume pantyhose packaging to enhance its appeal. Even household cleaning products like Fabuloso market themselves based on their ability to make your nose happy, rather than just promising a clean floor or disinfected kitchen.

The Mexican Chamber of Cosmetic Products (CANIPEC) valued the cosmetics industry, including perfumes and body sprays, at a whopping $10.5 billion in 2018, securing Mexico's position as the second-largest market for cosmetics in Latin America and the 11th largest in the world.

But why do Mexicans place such a high value on scent and perfume? One key reason is their deep fear of emitting any unpleasant body odours, especially in hot and humid weather. Mexicans want to ensure they smell pleasant at all times, even when engaging in physical activities like working out at the gym. This social norm is so strong that failing to wear perfume or body spray can be perceived as a lack of effort or personal hygiene.

The preference for specific perfume notes and fragrances varies across different Latin American countries. In Mexico, fresh, aquatic, and green fragrances are particularly popular, especially in the Yucatan region, where there is a fondness for the classic combination of citrus notes with white flowers.

In addition to well-known international brands, there are also several Latin American and Latino-owned perfume brands that cater to the Mexican market. These include Arquiste, founded by CDMX-born New Yorker Carlos Huber, and FRASSAÏ, a woman-owned brand inspired by a summer walk in Buenos Aires, Argentina.

So, the next time you find yourself in Mexico, remember to pack your favourite perfume or body spray! It's a crucial part of the local culture, and you'll want to ensure you smell pleasant and make a good impression during your stay.

Popular Perfumes in Mexico

Now that we understand the cultural significance of perfume in Mexico, let's explore some of the popular perfume choices among Mexicans:

  • Paris Hilton (Classic, Heiress, Can Can)
  • Club de Nuit Intense Men
  • Perry Ellis 360 for Men and Women
  • Jovan Musk for Men and Women
  • Animale for Men
  • Ariana Grande fragrances
  • Hugo Boss Man
  • Mont Blanc Legend
  • CK One for Men
  • Versace Eros
  • John Varvatos Artisan
  • Stetson Original
  • Guess Man
  • Enrique Iglesias Adrenaline
  • Cristiano Ronaldo Eau De Toilette
  • RawChemistry Raw Pheromone Infused Cologne for Men
  • Cremo Cologne for Men - Palo Santo

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Mexico's fine fragrance scene is a combination of culture and artistry. The country, known for its gorgeous beaches, natural wine, and creative street style, has recently gained attention in the world of perfumery. Perfumes created by Mexican perfumers are an ode to the country's rich heritage and sophisticated culture.

Internationally renowned perfumer Rodrigo Flores-Roux, who has lent his talent to brands like House of Bō, Arquiste Parfumeur, Xinú, and EAUSO VERT, believes that these brands demonstrate the vastness of Mexican perfumery.

EAUSO VERT, co-founded by first-generation American Tanya Gonzalez, celebrates Mexico's legacy and native ingredients such as vanilla, magnolia, tuberose, and lime. The fragrance "Fruto Oscuro" is inspired by centuries-old dessert recipes, blending Mexican black cherry with upcycled patchouli heart, clove, and black persimmon.

Arquiste, founded by CDMX-born New Yorker Carlos Huber, consistently pays homage to Mexico. Scents like "El" and "Ella" recreate the essence of a 1970s disco night in Acapulco, while "Flor y Canto" is rooted in the Aztec ritual of floral offerings to the gods.

House of Bō, founded by Bernardo Möller, who grew up between Guadalajara and the beach town of Sayulita, infuses his early memories into his perfumes. "Rosario," for example, is inspired by the combination of pomegranate with lime and chili, while "Agua de Santos" is a sophisticated take on the traditional Agua de Colonia.

Xinú, founded by Veronica Peña, celebrates indigenous culture and timeless olfactory ingredients from central Mexico. The name "Xinú" means "nose" in Otomi, a dialect of the Otomi people. The brand's perfumes, such as "Monstera," are classified as "green" and evoke the botanical riches of Latin America.

In addition to these Mexican-founded brands, international fragrances that are popular in Mexico include CK One, Paris Hilton, Club de Nuit Intense, Perry Ellis, Jovan Musk, Animale, and Hugo Boss.

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Niche Mexican perfume brands

When it comes to niche Mexican perfume brands, there are a few options to explore.

Noir Niche, a specialist in curating niche perfumes, is located in Mexico City on Presidente Masaryk Street. They offer a range of exceptional niche fragrances, providing an opportunity for enthusiasts to delve into this exclusive world. With both a physical store and an online presence, they cater to those seeking scents beyond the mainstream.

X I N Ú Perfumes is another Mexican brand that offers an aromatic experience, celebrating togetherness.

Additionally, there are other niche perfume brands that may not be based in Mexico but are popular among Mexicans. These include Sybaris by Puig, which has a strong Spanish influence and is reminiscent of traditional Mexican colognes. Another option is Rodrigo Flores-Roux, a Mexican perfumer who has created fragrances for renowned brands such as Tom Ford and Calvin Klein.

It's worth noting that niche perfumes are often crafted by independent or boutique perfumers, produced in limited quantities, and sought after for their uniqueness and high-quality ingredients.

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Frequently asked questions

Popular colognes for Mexican men include Versace Eros, Cuba Gold, Stetson Original, and Guess Man.

Yes, niche fragrances such as Sybaris by Puig, Agua Loewe, and Solo Loewe are also favoured by Mexican men.

Vetiver is an ingredient that is commonly associated with Latin American colognes and is popular among Mexican men.

Arquiste's Flor y Canto is a fragrance that evokes the smells of Aztec holy days, including copal, cempazuchitl, and heady flowers.

In Mexican culture, a nice smell is often associated with high quality, trustworthiness, and attention to detail. Mexicans also have a deep fear of emitting any unpleasant body odours, especially in small spaces or during physical activities. Therefore, reapplying cologne throughout the day is a way to maintain a pleasant scent and avoid any social embarrassment.

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