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Knowing how to apply cologne is an art form, and if not done properly, it can lead to over-application or a scent that fades almost immediately. The key to using cologne is being strategic, so the scent lasts all day without overpowering those around you. Here are some tips on how to apply cologne correctly:

- Apply cologne after showering directly onto dry skin. The shower cleanses your body of any other scents and opens your pores, which helps the scent absorb.

- Hold the spray bottle 3–6 inches from your body. Holding the bottle any closer than 3 inches risks over-applying, and spraying farther than 6 inches will likely lead to under-application.

- Apply cologne to heated areas of your body, such as the neck, chest, pulse points, forearms, or inner elbows. The heat helps diffuse the scent throughout the day and allows it to meld with your body chemistry to develop your signature scent.

- Start with a light application. Choose one area, like the neck or forearms, and start with one spray. If you notice that your scent fades quickly, choose another area and spray there.

- Re-apply cologne if needed. Depending on the type of cologne, you may need to re-apply, especially if you are going out in the evening. When doing so, dab a little onto your pulse points.

How to apply cologne to your skin

Applying cologne is an art form. Done properly, it can make you feel more attractive and confident. Done incorrectly, you risk being "that guy" who overpowers everyone with an overwhelming scent. Here are some tips on how to apply cologne to your skin in the right way.

Apply to the Right Areas

The key areas to apply cologne are the warmest parts of your body, such as the neck, chest, pulse points, forearms, inner elbows, lower jaw, shoulders, and wrists. These areas will help diffuse the scent throughout the day and allow it to meld with your body's natural chemistry, creating a unique signature scent.

Hold the Bottle at the Right Distance

Hold the cologne bottle 3 to 6 inches away from your body when spraying. Holding the bottle any closer risks over-applying, while spraying from farther away may result in under-application.

Start with a Light Application

It's better to start with a light application and then build up if needed. Choose one area, such as the neck or forearms, and begin with one spray. If the scent fades quickly, choose another area and spray there the next time you apply. You can always ask a friend or family member for their opinion on the strength of your fragrance.

Re-apply if Necessary

Depending on the type of cologne and the occasion, you may need to re-apply, especially if you're transitioning from day to night. When re-applying, simply dab a small amount onto your pulse points, such as your neck or wrists.

Avoid Common Mistakes

There are several common mistakes to avoid when applying cologne:

• Applying too much: A subtle and understated application is best. Remember, less is more.
• Rubbing it into the skin: Rubbing the cologne can cause the scent to fade faster and change how it blends with your natural aroma. Simply dab it on and let it dry.
• Splashing it onto the skin: This method can easily lead to over-application. Instead, place your finger over the bottle opening, tip it upside down, and dab the cologne onto your skin.
• Walking through a cloud of mist: While this method seems like it prevents over-application, it's wasteful and ineffective. The cologne needs to be applied directly to the skin.
• Spraying it on your clothing: Applying cologne to your clothes prevents it from mixing with your natural oils, resulting in a flat, single-note scent. It can also damage certain fabrics.

How to store cologne

To make your cologne last longer, it is important to store it properly. Here are some tips on how to store your cologne:

Choose the Right Storage Space:

• Keep your cologne in a dark place: Sunlight can damage the bottle and its contents. Store it in a dark place like a closet or a drawer.
• Find a place with a consistent temperature: Extremely high or low temperatures can affect the quality of your cologne. Avoid storing it in areas with extreme temperature changes, such as near a window or HVAC vents.
• Avoid humid areas: Humidity can negatively impact the quality of your cologne. Consider storing it in a room with a dehumidifier, such as your bedroom.
• Store it in the refrigerator: The consistent temperature and lack of light in a refrigerator can help preserve your cologne. However, ensure that your refrigerator is not too cold, as very cold temperatures can damage the cologne.
• Try a closet: A closet is usually a good place to store cologne, as it is dark and has a consistent temperature. Just make sure it's not a bathroom closet or near a window, as these areas can be prone to temperature changes.

Selecting a Storage Container:

• Keep your cologne in its original bottle: Decorative bottles may be tempting, but they are not airtight and can introduce contamination and bacteria into your cologne. The original bottles are designed to be airtight and have specific spray heads to disperse the right amount of scent and prevent air contamination.
• Store cologne in boxes: Boxes provide additional protection from heat and sunlight. Put your cologne bottles in a box before placing them in a closet or on a shelf. Make sure the caps are sealed tightly to prevent leakage.
• Invest in travel containers: For travelling, purchase travel-friendly bottles or transfer your cologne to an empty bottle. This will reduce the risk of losing your cologne during travel.

Preventing Damage:

• Keep the cap on the bottle: Always keep the bottle capped when not in use to prevent oxidation and evaporation.
• Avoid shaking the bottle: Shaking can introduce unwanted oxidation and break delicate chemical bonds in the cologne.
• Limit the use of applicators: Reusable applicators can introduce bacteria and oils into the bottle. Opt for spraying instead. If you must use an applicator, choose a disposable one.
• Keep fragile bottles off high shelves: To avoid breakage, store fragile bottles on lower shelves or in a closet.

How to choose the right cologne

Choosing the right cologne is a very personal affair. The right cologne for you will depend on your body chemistry, the types of scent notes you find appealing, and where you plan to wear it.

Understand the Notes

Cologne notes make up the overall scent of a cologne. There are three types of notes: top, middle, and base. Top notes are the scents you smell immediately after spraying, and they tend to be lighter and fresher, such as citrus or floral. They last from 10 minutes to 2 hours. Middle notes, or heart notes, are the core of the cologne, with scents like cinnamon or clove, and some fruity notes. They last for 3 to 5 hours. Base notes are the boldest scents, such as sandalwood, moss, leather, and smoke. They can last for up to 10 hours. Understanding how cologne notes work is important because what you smell first might not be what you smell later in the day.

Know the Scents for Each Season

Choosing colognes based on the season is a great way to decide which one is right for you. For example, floral scents are appropriate for summer and spring, while sandalwood, patchouli, amber, and oakmoss work well for autumn. For winter, you might opt for leather, spice, vanilla, or cinnamon.

Consider Your Environment

You should also consider your environment and where you'll be wearing the cologne. For the office, lighter notes such as citrus or greens are more appealing. For a night out, stronger scents are more suitable.

Sample Different Colognes

Try small cologne samples to get an idea of what scents and notes you like best. You can also consult online communities devoted to discussing colognes, or ask friends whose cologne you like what scent they're wearing.

How to avoid common mistakes when applying cologne

Applying cologne is an art form, and if not done properly, you may end up with an overpowering scent or one that fades too quickly. Here are some tips to help you avoid common mistakes when applying cologne:

Don't Spray on Your Clothes

Spraying cologne directly on your clothes prevents it from mixing with your natural oils, giving it its unique scent. This can also prevent the fragrance from evolving, resulting in a flat and monochrome scent. Additionally, spraying cologne on certain fabrics can cause staining or discolouration. Instead, apply cologne directly to your skin, focusing on areas that generate heat, such as your wrists, neck, and chest.

Avoid Rubbing or Splashing

Rubbing cologne into your skin can cause the scent to fade faster as it breaks the molecular bond in the fragrance. It can also change how the fragrance blends with your natural aroma. Instead of rubbing, gently dab the cologne onto your skin and allow it to dry. If your cologne doesn't have a spray nozzle, avoid splashing it onto your skin. Instead, place one finger over the opening and gently tip the bottle to apply the cologne using a dabbing motion.

Don't Walk Through the Mist

While it may seem like a good idea to spray a cloud of cologne and walk through it, this method is incredibly wasteful and ineffective. To get the most out of your cologne, apply it directly to your skin, holding the bottle 3 to 6 inches away.

Start with a Light Application

It's better to start with a light application and add more if needed. Begin with one or two sprays on your pulse points and give it a moment to settle. If the scent fades quickly, apply another spray to a different area. Ask a friend or family member for feedback, as you can become nose-blind to scents you wear often.

Choose the Right Amount for the Fragrance Type

The ideal number of sprays may vary depending on the type of cologne you're using. Eau de Cologne, for example, is less concentrated, so you can spray it more generously. In contrast, Eau de Parfum is more concentrated, so a smaller amount is sufficient.

How to make your cologne last longer

Applying cologne is an art form. Done right, your scent will last all day. Done wrong, it will fade almost immediately or be too overpowering. Here are some tips to make your cologne last longer:

Apply After a Shower

Wait until you've just gotten out of the shower. This is when your pores are most open, allowing cologne to seep into your skin and giving you a longer-lasting aroma.

Moisturise Beforehand

Dry skin soaks up perfume oils. Using an unscented moisturising cleanser and body lotion will hydrate your skin and provide a better base for your cologne.

Hold the Bottle 3-6 Inches Away

If you spray any closer, you risk over-applying. Any further, and the scent may dissipate too quickly.

Apply to Heated Areas of the Body

Apply cologne to the warmest areas of your body, such as the neck, chest, pulse points, forearms, inner elbows, lower jaw, shoulders and wrists. The heat will help diffuse the scent throughout the day.

Layer Your Fragrance

Use complementary products such as soaps, aftershaves and body balms to remove competing scents, allowing your cologne to develop.

Don't Overapply

Less is more. One or two sprays is enough. You can always add more later.

Don't Rub

Rubbing cologne into your skin can make the scent fade faster and change how it blends with your natural aroma. Simply spray and allow it to settle.

Don't Spray on Your Clothes

While this may be tempting, cologne is meant to be applied to the skin. Spraying it on your clothes can damage the fabric, and the scent will dissipate quickly due to airflow.

Store in a Cool, Dark, Dry Place

Heat, humidity and light can speed up the breakdown of your cologne. Keep the bottle somewhere cool, such as on your nightstand, and out of direct sunlight.

Reapply Throughout the Day

Carry a travel-size bottle with you so you can reapply your cologne as needed.

Frequently asked questions