Anisha Riggs
Kristen Stewart, best known for her acting roles in films such as 'Twilight', has also been the face of several fragrances. In 2012, Stewart became an unlikely ambassador for Balenciaga Paris' new women's scent, Florabotanica, marking her first foray into fragrance despite claiming she had never been drawn to scents in the past. A few years later, in 2017, Stewart was announced as the face of Chanel's latest fragrance, Gabrielle Chanel, and she has since continued her duties as a Chanel ambassador.
| Characteristics | Values |
|---|---|
| Brand | Balenciaga Paris |
| Perfume name | Florabotanica |
| Top notes | Vetiver, amber and caladium-leaf |
| Base notes | Rose, carnation and mint |
| Fragrance model | Kristen Stewart |
| Photographer | Steven Meisel |
| Designer | Nicolas Ghesquière |
| Year | 2012 |
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What You'll Learn
Kristen Stewart is the face of Chanel's Gabrielle perfume
Stewart has also shared her personal views on fragrance and its significance. Despite not having been drawn to perfumes in the past, she acknowledges that wearing a fragrance is often associated with wanting to smell attractive. She describes the act of putting on a scent that feels authentic to oneself as empowering, alluding to the feeling of invincibility that comes with it.
The actress has had a well-documented history with the fashion house Chanel. She has been a muse for their creations, including the Gabrielle fragrance. Stewart's androgynous appeal and dualities of being both "gorgeous and boyish" have been noted by Chanel's creative minds, such as designer Nicolas Ghesquière.
Stewart's role as the face of Gabrielle Chanel is more than just about promoting a perfume. She embodies the spirit of the fragrance and becomes a part of the brand's narrative. Her association with the perfume brings to life the ideas of authenticity, confidence, and embracing one's true self, which are values that Chanel aims to convey through the Gabrielle fragrance.
In addition to her role with Chanel, Stewart has also ventured into fragrances with other fashion houses. In 2012, she collaborated with Balenciaga designer Nicolas Ghesquière to become the face of their new women's scent, Florabotanica. Despite her initial lack of interest in perfumes, she embraced this opportunity, describing the scent as \"natural\" and \"alive\".
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She was also the face of Balenciaga's Florabotanica
In 2012, Kristen Stewart became the face of Balenciaga's new women's fragrance, Florabotanica. Stewart, who was already a fan of the brand, was drawn to the scent, describing it as "natural" and "alive". She also appreciated the creative freedom that the project offered.
The campaign, photographed by Steven Meisel, featured Stewart wearing a dress from the flower collection, standing with her hands in her pockets amidst 3-D metal sculptures mirroring the French label's floral prints. This laid-back pose was a departure from the typical sexy perfume ad, reflecting the duality that Balenciaga sought to capture with their new fragrance.
The scent itself was created by International Flavors & Fragrances perfumers Olivier Polge and Jean-Christophe Hérault, in collaboration with Balenciaga designer Nicolas Ghesquière. Ghesquière described the process of creating Florabotanica as exposing "the floral world to the vocabulary of perfumery and almost scientific experiments". He aimed to combine the fantastical and ultra-contemporary aspects of the Balenciaga brand, exploring the paradox between the pure and the enigmatic.
Stewart's involvement in the campaign was a natural fit, as she embodied the qualities that the fragrance sought to convey. Balenciaga described her as "the perfect muse for Florabotanica", praising her "rebellious femininity" and "tetchy youthfulness". Stewart's fame, particularly from her role as Bella in the Twilight films, also contributed to her appeal as the face of the fragrance.
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Stewart had never been drawn to fragrance in the past
The collaboration between Stewart and Balenciaga designer Nicolas Ghesquière came about after he took note of her performance in the movie "Panic Room" and a subsequent Bruce Weber shoot for Interview magazine. Ghesquière described Stewart as full of dualities—gorgeous and boyish, which he felt embodied the fragrance's theme of combining the scientific and natural.
Florabotanica's juice was created with International Flavors & Fragrances perfumers Olivier Polge and Jean-Christophe Hérault. It includes a vetiver, amber, and caladium-leaf accord, as well as a hybrid rose, carnation, and mint accord. The advertising photo shoot set featured 3-D metal sculptures resembling elements of a floral print designed by Ghesquière a couple of years prior.
In addition to Florabotanica, Stewart has also been the face of Chanel's fragrance, Gabrielle. She reflected on the allure of the fragrance, stating that she loved how it was unabashedly feminine and didn't use masculine references to evoke feminist sentiments. Stewart also appreciated the authenticity and confidence that wearing Chanel brought her, allowing her to feel invincible even in intimidating situations like presenting a movie at Cannes.
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She said she liked Gabrielle because it is unabashedly feminine
Kristen Stewart, Hollywood's highest-paid actress, became the face of Balenciaga Paris' new women's scent, Florabotanica, in 2012. She had never been drawn to fragrances in the past, but she liked Florabotanica because it was natural and alive.
In 2017, Stewart became the face of Chanel's latest fragrance, Gabrielle. She said she liked Gabrielle because it is unabashedly feminine. Stewart appreciates the narrative behind the fragrance and finds it authentic and true to herself. She feels that the perfume is not aggressive and that it empowers women to have faith in themselves and what they can achieve.
Stewart has talked about how she feels about being a member of Lagerfeld's "shock troop". She believes that we are in the midst of artistic revolutions and political turmoil and that things will turn around.
The actress has also shared her thoughts on fragrance advertising. She finds it refreshing when a fragrance ad moves away from the typical sexy lounge pose and focuses on comfort and naturalness instead. Stewart's approach to fragrance aligns with her holistic perspective on beauty and authenticity. She values feeling authentic and true to herself, which is reflected in her film roles and her work with Chanel.
Stewart's role as the face of Gabrielle Chanel showcases her versatility as an actress and her ability to embody the brand's narrative. Her association with the fragrance highlights her commitment to projects that resonate with her personally and artistically.
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Stewart is a Chanel brand ambassador
Kristen Stewart is a Chanel brand ambassador. In 2017, she became the face of Chanel's latest fragrance at the time, Gabrielle Chanel. Stewart reflects on the allure of the perfume, explaining how it makes her feel invincible: "It's not armour, but when I put something on and it's absolutely undeniably and distinctly me, I feel great." She appreciates the narrative behind the fragrance and loves that it is "unabashedly feminine". Stewart adds that there is nothing worse than using masculine references to evoke feminist sentiments. The press material for Gabrielle reads like a feminist manifesto: "Gabrielle Chanel fragrance invites women to have faith in who they are and what they are capable of achieving to find their own voice."
Stewart's role with Chanel adds to her duties as a Chanel ambassador. She has also been the face of Balenciaga Paris' Florabotanica, which was created with perfumers Olivier Polge and Jean-Christophe Hérault. Stewart describes the scent as "very alive", with a combination of vetiver, amber, caladium-leaf accord, and a hybrid rose, carnation, and mint accord.
Stewart's involvement with Chanel goes beyond just representing their fragrances. She has also been a prominent figure in their fashion shows and campaigns, such as the Chanel Haute Couture show in July 2017, where she was part of Karl Lagerfeld's "shock troops." Stewart's cropped hair, along with that of Katy Perry, Cara Delevingne, and Tilda Swinton, made a powerful statement, signifying more than just a style choice.
Stewart's association with Chanel extends to her personal life as well. She has been quoted saying that wearing Chanel gives her a sense of authenticity and makes her feel undeniably herself. This aligns with her belief in being true to herself and having the confidence to follow her instincts, regardless of imperfections. Stewart's role as a Chanel ambassador thus goes beyond just representing their products; it embodies a shared value system and a sense of empowerment.
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Frequently asked questions
Kristen Stewart is the face of Balenciaga Paris' Florabotanica. She has also been the face of Chanel perfumes.
Florabotanica was created with perfumers Olivier Polge and Jean-Christophe Hérault. It includes a vetiver, amber and caladium-leaf accord, and a hybrid rose, carnation and mint accord.
Kristen Stewart has said that she likes the fragrance because there is something "natural" about it. She also said that it is very "alive".
Kristen Stewart has said that Chanel perfumes are unabashedly feminine. She also said that Chanel clothes make her feel invincible.
