Anisha Riggs
Yves Saint Laurent's Black Opium perfume is an Oriental-Gourmand fragrance for women, and one of the brand's most popular perfumes. The advertising campaigns for the scent have featured American actress Zoe Kravitz taking on Tokyo's nightlife to the tune of The Weeknd's The Hills, as well as the song Moth To A Flame by Swedish House Mafia and The Weeknd.
| Characteristics | Values |
|---|---|
| Brand | Yves Saint Laurent |
| Perfume | Black Opium |
| Song | Moth To A Flame |
| Artist | Swedish House Mafia and The Weeknd |
| Singer | Abel Tesfaye (The Weeknd) |
| Ambassador | Zoe Kravitz |
| Previous Song | The Hills |
| Previous Artist | The Weeknd |
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What You'll Learn
- The song 'Moth To A Flame' by Swedish House Mafia and The Weeknd was used in a YSL Black Opium advert
- The Weeknd's 'The Hills' was featured in a YSL Black Opium TV spot
- The YSL Black Opium ambassador is Zoe Kravitz
- The tagline for the YSL Black Opium campaign is 'The Night is Ours'
- The YSL Black Opium perfume bottle is black with glitter
The song 'Moth To A Flame' by Swedish House Mafia and The Weeknd was used in a YSL Black Opium advert
The song "Moth To A Flame" by Swedish House Mafia and The Weeknd was used in a YSL Black Opium advert. The perfume, created for the French fashion house Yves Saint Laurent, features top notes of fruits, flowers, and spices, heart notes of coffee and jasmine, and base notes of vanilla, patchouli, and cedarwood. The bottle design, featuring black with glitter, reflects the idea of nighttime and seduction, which is also conveyed through the perfume's tagline, "The night is ours."
The collaboration between Swedish House Mafia and The Weeknd resulted in a song that complements the image of the YSL brand. The Weeknd's mysterious and soulful vocals in "Moth To A Flame" align with the edgy and elegant nature of the Black Opium fragrance. This partnership was not unexpected, as The Weeknd had previously worked with YSL on the Opium commercial, featuring his single "The Hills."
The YSL Black Opium advert starring Zoë Kravitz as its ambassador also featured The Weeknd's music. In the advert, Kravitz takes on Tokyo's nightlife to the tune of The Weeknd's "The Hills." The setting of the commercial showcases the perfume's theme of the night and seduction.
The song "Moth To A Flame" was released as a single in 2021 and is included on the album "Paradise Again, Dawn FM." The collaboration between Swedish House Mafia and The Weeknd blends the group's electronic sound with The Weeknd's distinctive vocals, creating a unique and captivating track.
The use of "Moth To A Flame" in the YSL Black Opium advert demonstrates the power of music in branding and marketing. The song's atmosphere and lyrics resonate with the perfume's theme, creating a multisensory experience for the audience and reinforcing the YSL brand's identity.
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The Weeknd's 'The Hills' was featured in a YSL Black Opium TV spot
The song "The Hills" by The Weeknd was featured in a YSL Black Opium TV spot. The perfume is an Oriental-Gourmand fragrance for women, created for the French fashion house Yves Saint Laurent. With top notes of fruits, flowers, and spices, heart notes of coffee and jasmine, and base notes of vanilla, patchouli, and cedarwood, Black Opium is one of YSL's most popular perfumes.
The TV spot for Black Opium starring Zoë Kravitz and set in Tokyo's nightlife featured The Weeknd's song "The Hills". Kravitz struts down a magically lit hallway and emerges from a club as a solar eclipse occurs. The commercial captures the perfume's theme of "the night is ours", showcasing nighttime and seduction.
The Weeknd, whose real name is Abel Tesfaye, has had a previous association with YSL. His song 'Moth To A Flame', a collaboration with Swedish House Mafia, was also featured in a YSL Opium commercial. The singer's mysterious and soulful vocals fit well with the brand's "edgy" and elegant image.
The Black Opium commercial featuring "The Hills" was directed by Anton Tammi, a Finnish film producer known for his surreal, dream-like music videos. Tammi has previously worked with The Weeknd on the music videos for "Blinding Lights" and "Heartless". The YSL Black Opium TV spot with "The Hills" by The Weeknd showcases the intersection of scent, music, and visual storytelling.
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The YSL Black Opium ambassador is Zoe Kravitz
Kravitz has been the global makeup ambassador for YSL Beauté. In 2018, she was named the new international face and spokesperson for Black Opium, the women's fragrance from YSL Beauté. She described Black Opium as "bold," "iconic," and a "modern legend." YSL stated that Kravitz, a much-followed style icon, conveys an "independent glamour and modernity" that reflects her "authentic, confident, and artistic personality."
Kravitz has worked with YSL on several projects, including the Before the Light Project and promoting its Tatouage Couture range. Her first role for Black Opium was in a campaign for the scent, which included a film component shot by Jonas Lindstroem and print images lensed by Tyrone LeBon. In the campaign film, Kravitz travels across downtown Tokyo with a futuristic theme.
Kravitz has also discussed her beauty philosophy and the messages she hopes to share as a role model. She emphasizes the importance of health and nourishment of the deeper parts of oneself, such as being kind and respectful, in achieving true beauty.
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The tagline for the YSL Black Opium campaign is 'The Night is Ours'
The tagline for the YSL Black Opium campaign is "The Night is Ours", reflecting the perfume's bottle design and concept. The black bottle with glitter is intended to evoke the idea of a black diamond, with the darkness of night and the allure of seduction. The tagline and the overall theme of the fragrance are centred around the mystery and allure of the night.
The campaign features actress and model Zoë Kravitz as its ambassador, showcasing Tokyo's vibrant nightlife. The commercial, directed by Anton Tammi, is set to the song "Moth To A Flame" by Swedish House Mafia and The Weeknd. The collaboration between YSL and The Weeknd is not new, as the singer previously featured in the YSL Opium commercial with his single "The Hills".
The choice of "Moth To A Flame" for the Black Opium campaign is fitting, with its mysterious and soulful vocals by The Weeknd, complementing YSL's "edgy" and elegant image. The song adds to the allure and intrigue of the fragrance, enhancing the overall sensory experience that the perfume and its campaign aim to evoke.
The YSL Black Opium campaign, with its tagline "The Night is Ours", captures the essence of the fragrance's nocturnal and seductive nature. The combination of the visual aesthetics, the ambassador Zoë Kravitz, and the captivating soundtrack by The Weeknd and Swedish House Mafia, creates a cohesive and memorable brand experience that resonates with its target audience.
The night-themed setting, emphasised by the tagline, showcases the perfume as a companion for nocturnal adventures and mysterious encounters. The campaign invites its audience to embrace the excitement and freedom that the night has to offer, with Black Opium as their signature scent.
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The YSL Black Opium perfume bottle is black with glitter
The Black Opium perfume is a successor of the original Opium perfume by Yves Saint Laurent. While the two perfumes have the same bottle shape, the Black Opium bottle is black with glitter, while the original Opium bottle is likely to have a different colour or design. The black colour of the Black Opium bottle is meant to reflect the edgy and daring personality of the woman who wears the perfume.
In addition to the standard Black Opium perfume, there are also variations such as the "Black Opium Eau de Parfum Over Red" and "Black Opium Le Parfum". The former features a dark red luxurious lacquered tone on the bottle, matching the luscious cherry note of the fragrance. The latter, Le Parfum, is said to have even more vanilla notes than the original, with some describing it as "too vanilla-y".
The YSL Black Opium perfume has been featured in various advertising campaigns, including one with American actress Zoe Kravitz as its ambassador. The campaigns often showcase the black glitter bottle, emphasizing its unique design and the idea of nighttime seduction that it represents. The combination of the black bottle, the scent of the perfume, and the marketing campaigns have contributed to the success and popularity of YSL's Black Opium fragrance.
Overall, the YSL Black Opium perfume bottle, with its black colour and glitter accents, is an iconic and recognizable design that reflects the sensual and seductive nature of the fragrance within. The bottle's aesthetic captures the essence of the perfume and has become a symbol of the edgy and daring woman that the scent embodies.
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Frequently asked questions
The song used in the advert is 'Moth To A Flame' by Swedish House Mafia and The Weeknd.
The advert stars YSL Black Opium ambassador, model and actress Zoë Kravitz.
The tagline for the perfume is "The night is ours".
The top notes are a mix of fruits, flowers and spices, the heart note features accords of coffee and jasmine, and the base note is a combination of vanilla, patchouli and cedarwood.
