Katrina Rosales
One Direction, the English-Irish boy band, launched their first perfume, 'Our Moment', in 2013. The fragrance was the brainchild of the band members, who revealed that a lot of love went into creating it. The perfume was a huge success, becoming the best-selling celebrity fragrance of Christmas 2013. Since then, One Direction has released three more fragrances: 'That Moment', 'You & I', and 'Between Us'. While the band has not released any new perfumes since 2015, their existing fragrances continue to be popular among fans, who are eager for any information on potential dupes or similar scents.
| Characteristics | Values |
|---|---|
| Name | Our Moment |
| Launch Date | 6 June 2013 |
| Launch Location | London |
| Launch Price | £39/$55 for 100ml, £29/$45 for 50ml, and £21/$35 for 30ml |
| Variants | Eau de Parfum spray, body lotion, rollerball, shower gel |
| Gift Sets | 30ml perfume with body lotion, 30ml perfume with shower gel, 30ml perfume with shower gel and body lotion |
| Awards | Pure Beauty Awards for best female fragrance |
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What You'll Learn
Our Moment is the name of the perfume
Our Moment is the name of the new 1D perfume. The name was loosely based on the song Moments, as Harry explained: "I think it’s a great thing between us and the fans". The perfume was launched on 6 June 2013 in London.
Our Moment was the first of four fragrances to be promoted by One Direction, with That Moment, You & I, and Between Us being the others. The perfume was released in several sizes: 30ml, 50ml, and 100ml eau de parfum. There was also an option for eau de parfum spray, body lotion, rollerball, and shower gel. Three different gift sets were available, combining the 30ml perfume with the body lotion, shower gel, or both. The perfume was priced at £39/$55 for 100ml, £29/$45 for 50ml, and £21/$35 for 30ml.
The perfume was well-received, winning an award at the Pure Beauty Awards for Best Female Fragrance. It was also the best-selling celebrity fragrance of Christmas 2013, outselling perfumes endorsed by celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears.
Our Moment was discontinued, but it is still available on eBay and Amazon, with prices ranging from $40 to $100.
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It was released in 2013
One Direction, the English-Irish boy band, released their first fragrance, "Our Moment", in 2013. The name was based loosely on the song "Moments", as explained by Harry. The perfume was launched on 6 June 2013 in London at a skyscraper, the Gherkin. The launch was presented by Laura Whitmore, and a behind-the-scenes clip from the advert for the fragrance was played. The perfume was released at Harrods on 25 August 2013, with nationwide release two weeks later on 9 September.
The perfume was the best-selling celebrity fragrance of Christmas 2013, outselling fragrances endorsed by celebrities such as Lady Gaga, Nicki Minaj and Britney Spears. It was the first of four fragrances to be promoted by the band, with "That Moment", "You & I" and "Between Us" following. The perfume was available in 30ml, 50ml and 100ml eau de parfum, with additional options for body lotion, rollerball and shower gel. Three different gift sets were also available.
Speculation about the perfume's release began in mid-2012, with the first official announcement on 5 June 2013. The name of the fragrance was revealed on 6 June, along with three images of the bottle. A full image of the bottle was later revealed. The band also released a short film on 17 June 2013, with a third video posted on 27 November 2013, featuring a Christmas theme.
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It was the best-selling celebrity fragrance of Christmas 2013
One Direction's "Our Moment" perfume was the best-selling celebrity fragrance of Christmas 2013. The boy band's first fragrance was launched on 6 June 2013 in London. It was released at Harrods on 25 August 2013, and nationwide two weeks later on 9 September. The line included 30ml, 50ml, and 100ml eau de parfum, as well as shower gel and body lotion.
Speculation about the perfume's release began in mid-2012, and on 5 June 2013, the first official announcement was made. The name "Our Moment" was revealed on 6 June, along with three images that offered a glimpse of the bottle. A full image of the bottle was later released. The fragrance was presented the same day at a skyscraper in London.
The perfume was released after a short film was shared on 17 June 2013, and a third video with a Christmas theme was posted on 27 November 2013. At the launch, Harry described the fragrance as "fruity," while Louis joked, "Let's be honest, what girls really smell that fruity?!" Harry also explained that the name was loosely based on the song "Moments," saying, "I think it's a great thing between us and the fans." Liam added, "We love the idea behind a fragrance as you mix individual scents to create something so much better!?".
"Our Moment" received mostly positive reviews. Sugarscape commented, "Though we find it hard not to be biased when it comes to all things One Direction, we can honestly say that their perfume is pretty damn good." The fragrance also won an award at the Pure Beauty Awards for Best Female Fragrance. It reportedly had higher sales than products endorsed by other celebrities, such as Lady Gaga's "Fame," Nicki Minaj's "Pink Friday," and Britney Spears' "Fantasy."
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It is no longer in production
One Direction's "Our Moment" perfume was launched in 2013. It was the first of four fragrances endorsed by the English-Irish boy band, with "That Moment", "You & I", and "Between Us" being the other three. However, it appears that "Our Moment" is no longer in production. On a 2024 Reddit thread, a user commented that "Our Moment" is no longer being produced and they are searching for a similar scent. Another user replied, stating that they found an exact dupe on eBay and Amazon for $40-$100, and a cheaper alternative on Ross for $11. A third user also mentioned that they were buying "Just Us" as a dupe, which smells identical, but it is also gone now.
"Our Moment" was the best-selling celebrity fragrance of Christmas 2013, with higher sales than products endorsed by other celebrities such as Lady Gaga, Nicki Minaj, and Britney Spears. The fragrance received mostly positive reviews, and even won an award at the Pure Beauty Awards for Best Female Fragrance. It was created by nose Sonia Constant, who described it as "fresh", "sweet", "subtle", "amazing", and "decent". The perfume's cost was £39/$55 for 100ml, £29/$45 for 50ml, and £21/$35 for 30ml. There were also three different gift sets available, which included combinations of the 30ml perfume, body lotion, and shower gel.
Although "Our Moment" is no longer in production, it appears that some fans are still able to find the perfume or similar-smelling alternatives through online retailers such as eBay, Amazon, and Ross. For those who are interested in purchasing the perfume or finding a similar scent, it may be worth checking these websites or other fragrance retailers. Additionally, there may be other One Direction fragrances, such as "That Moment", "You & I", or "Between Us", that are still available for purchase.
While it is unfortunate that "Our Moment" is no longer in production, it is clear that the perfume made a lasting impression on fans and continues to be sought after even years after its initial release. For those who are interested in experiencing the scent or adding to their collection, there may still be opportunities to find the perfume or suitable alternatives.
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Dupes are available online
One Direction has launched four perfumes, with the earliest edition created in 2013 and the newest from 2015. The names of the perfumes are unknown. However, "Our Moment" and "That Moment" are two of the fragrances by the band.
Perfume dupes, or imitations designed to smell like high-end designer perfumes, have gained popularity in recent years. They are often marketed as affordable alternatives to expensive perfumes, attracting consumers with their lower price tags. Dupe fragrances usually aim to provide a similar scent at a lower price point. However, the quality of dupe fragrances can vary significantly, and they are typically lower than the original fragrance they are modelled after. While some dupes may smell similar to the original, differences in quality are noticeable in the longevity and strength of the fragrance. The subtle elements of the scent, such as how it changes over time and the sophisticated notes that make it unique, may be lacking in dupes.
Dupe fragrances operate in a legal grey area. While they do not claim to be perfect clones, they often use brand names to advertise their products, which can be misleading to consumers. Additionally, dupes are often made with lower-quality natural ingredients, which can affect their scent and longevity.
Online retailers such as Amazon and eBay offer perfume dupes at various price points, ranging from $11 to $100. High-street brands like H&M, Marks and Spencer, & Other Stories, The Body Shop, and Zara are also known for their affordable fragrances, offering dupes for popular scents.
When considering the purchase of a perfume dupe, it is important to be aware of the potential risks, including lower quality, misleading marketing, and the potential harm to the perfume industry.
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Frequently asked questions
The name of the new 1D perfume is "Our Moment".
The new 1D perfume was released on 25 August 2013 in Harrods and nationwide on 9 September.
According to the band members, the perfume smells fresh, sweet, subtle, amazing, and decent. It also has fruity notes.
You can buy the new 1D perfume on Amazon, eBay, or in-store at Ross or Marshall's.
