
Donna Karan New York, or DKNY, is an American fashion company founded by designer Donna Karan. The brand has released several perfumes over the years, with the first fragrance, Donna Karan for Women, launched in 1992. The newest addition to the DKNY perfume collection is the Love From New York Eau De Toilette fragrance, which includes a light floral scent. Another recent release is the DKNY 24/7 fragrance, introduced in 2024.
| Characteristics | Values |
|---|---|
| Name | DKNY 24/7 |
| Brand | Donna Karan |
| Fragrance Type | Woody floral |
| Top Notes | Pink pepper, rhubarb, Firmenich captive Quincester |
| Heart Notes | Rose centifolia, tuberose, jasmine sambac |
| Base Notes | Cedarwood, sandalwood, musk, Ambrox super |
| Longevity | 3.06/5 |
| Sillage | 2.10/4 |
| Target Audience | Younger women |
| Launch Year | 2024 |
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What You'll Learn

DKNY Be Delicious
The top notes of the perfume are cucumber, grapefruit, and magnolia. The middle notes are green apple, lily-of-the-valley, tuberose, violet, and rose. The base notes are woodsy notes, sandalwood, and amber. The combination of these notes creates a bright, fresh, and energetic fragrance that is perfect for anyone craving an energetic, refreshing, and fruity scent.
The bottle design is also unique, with a whimsical shape, green glass, and a shining silver cap. The outer carton is reminiscent of a brown grocery bag, stamped with the iconic Be Delicious apple.
Some people who have used the perfume describe it as having a fresh, fruity floral scent, with notes of green apple and cucumber. They also mention that it is a light scent, perfect for everyday wear. Others have said that it gives them an energetic boost and is perfect for the summer heat or outdoor activities.
DKNY 24/7, launched in 2024, is the newest fragrance by DKNY. It is a woody floral scent designed to capture the energy and vibrancy of New York City.
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DKNY 24/7
The fragrance features top notes of pink pepper, rhubarb, and Firmenich captive Quincester (a crisp green sour quince scent). It has heart notes of rose centifolia, tuberose, and jasmine sambac. The base notes are upcycled cedarwood, sandalwood, musk, and Ambrox super.
The bottle design is a true silver hourglass, which some reviewers have praised for its aesthetic and for capturing the early 2000s style. The perfume is available in a 100ml size.
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DKNY perfume notes
DKNY has launched several perfumes over the years, with the most recent one being DKNY 24/7, a woody floral scent introduced in 2024. The fragrance features top notes of pink pepper, rhubarb, and Firmenich captive Quincester (a crisp green sour quince scent), heart notes of rose centifolia, tuberose, and jasmine sambac, and base notes of upcycled cedarwood, sandalwood, musk, and Ambrox super.
Another popular DKNY perfume is the DKNY Be Delicious, which was launched in 2004. This perfume has top notes of cucumber, grapefruit, and magnolia; middle notes of green apple, lily-of-the-valley, tuberose, violet, and rose; and base notes of woodsy notes, sandalwood, and amber. It is described as a bright, fresh, and energetic fragrance, perfect for women who want to smell clean and fresh all day.
DKNY Women, launched in 1999, is another fragrance by the brand. It features top notes of tomato leaf, orange, mandarin orange, and apricot, followed by middle notes of cassia, water lily, yellow narcissus, jasmine, heliotrope, ylang-ylang, orchid, and rose. The base notes include birch, suede, sandalwood, patchouli, and amber. This perfume is described as opulent and elegant, with a cold and strict character.
DKNY perfumes are known for their fresh and fruity fragrances, with green apple, cucumber, and floral notes being prominent in their scents. The perfumes are designed to capture the energy and vibrancy of New York City, offering a range of options for women who want to feel bold, charming, and elegant.
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DKNY perfume longevity
The longevity of a perfume depends on various factors, including skin type, body chemistry, and the perfume's composition. Different perfumes have different longevities, and people's experiences with the same perfume may vary.
DKNY Be Delicious, a fresh and fruity fragrance for women, has a longevity of around 4 to 8 hours, according to a review. The reviewer mentions that by the 4-hour mark, most of the projection was gone, and by the 8-hour mark, the fragrance was faint but still noticeable. They gave it a score of 6 out of 10 for longevity. Another reviewer mentions that 1-2 spritzes of the perfume last them all day.
DKNY 24/7, a new fragrance for women introduced in 2024, has a perfume longevity rating of 3.06 out of 5. One reviewer mentions that it lasts for a few hours, describing it as "not too loud, not too soft." Another reviewer describes it as a "comfortable scent," indicating that it may have a subtle and lingering presence on the skin.
DKNY Men, a spicy-leathery fragrance for men introduced in 1994, is described as having above-average longevity. Unfortunately, specific details about its longevity are not readily available. However, it is described as a complex, multi-layered, and dense fragrance, suggesting that it may have a longer-lasting presence on the skin.
It's important to note that the longevity of a perfume can vary depending on various factors, and individual experiences may differ. The reviews provided offer insights into the approximate longevities of the mentioned DKNY perfumes, but the best way to determine a perfume's longevity is to test it on your skin and observe how long the scent lasts.
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DKNY perfume history
The new DKNY perfume is called "DKNY Stories," and it was released in 2018. This fragrance is all about embodying the spirit of New York and capturing the essence of the city's diverse and dynamic stories. The perfume is a reflection of the brand's heritage and its iconic status in the fashion industry.
DKNY, short for Donna Karan New York, was founded in 1984 by designer Donna Karan. The brand quickly became synonymous with modern, urban fashion, offering a unique take on ready-to-wear clothing that combined comfort and style. The DKNY perfume line, an extension of the fashion house, was created to capture the essence of New York City and offer a sensory experience that reflected the brand's identity.
The first DKNY perfume was launched in 1992, simply named "Donna Karan New York." This debut scent set the tone for the brand's fragrance line, offering a sophisticated and sensual aroma that captured the spirit of New York. The perfume was an oriental floral, with notes of jasmine, sandalwood, and vanilla, creating a warm and inviting scent that became an instant classic. Over the years, this initial fragrance has been reinterpreted and relaunched, with new iterations such as "DKNY Woman" and "DKNY My NY" offering modern twists on the original scent while retaining its core essence.
As the brand grew, DKNY continued to release new perfumes, each with its own unique story and inspiration. Many of the fragrances were designed to capture the different facets of New York City, whether it was the energetic vibe of downtown Manhattan or the serene beauty of a city park. For example, "DKNY Be Delicious," released in 2004, was inspired by the idea of a juicy, crisp apple—a symbol of New York City—and offered a fresh, fruity scent that became an iconic fragrance for the brand. Other perfumes in the DKNY collection, such as "DKNY Golden Delicious" and "DKNY Pure," continued to explore themes of nature and the city, offering a range of scents that appealed to a wide audience.
Over the years, DKNY perfumes have become known for their contemporary and innovative approach to fragrance. The brand often collaborates with renowned perfumers and uses unique ingredients to create memorable and distinctive scents. The bottle designs are also an important part of the DKNY perfume experience, with the iconic DKNY logo and sleek, modern designs that reflect the brand's aesthetic.
With each new fragrance release, DKNY continues to tell new stories and capture the ever-evolving spirit of New York City, offering a sensory journey through one of the world's most iconic metropolises. "DKNY Stories" is the latest chapter in this fragrant tale, inviting wearers to embrace their own unique New York story and leave their mark on the world.
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Frequently asked questions
The newest addition to the DKNY perfume collection is called Love From New York Eau De Toilette.
Love From New York is a light floral scent with top notes of cucumber, grapefruit and magnolia, middle notes of green apple, lily-of-the-valley, tuberose, violet and rose, and base notes of sandalwood and amber.
The latest perfume in the DKNY collection was released in 2025.
The first DKNY perfume, Donna Karan for Women, was launched in 1992.











































