Seamus Hammond
In 2020, Erykah Badu announced her own vagina-scented perfume, which she named 'Badu's Pussy'. The incense, which sold out in 19 minutes, was created by burning Badu's underwear. In an interview with 10 Magazine, Badu described the fragrance as an olfactory tribute to her superpower.
| Characteristics | Values |
|---|---|
| Name | Badu's Pussy |
| Other Names | Badu Pussy Parfum, Badu P*ssy Premium Incense, Badussy |
| Inspiration | Urban legend that her vagina "changes men" |
| Production Method | Burning her underwear |
| Price | $50 |
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What You'll Learn
Badu's Pussy
In February 2020, musician Erykah Badu announced the release of a new fragrance, 'Badu's Pussy' or 'Badu Pussy Premium Incense', which smells like her vagina. The product was sold through her online store, Badu World Market, which launched on the same day.
In an interview with 10 Magazine, Badu described the fragrance as an "olfactory tribute" to what she calls her "superpower". She referenced an "urban legend" that her vagina has the power to change men, saying:
> "The men that I fall in love with, and fall in love with me, change jobs and lives."
Badu also revealed that the process of creating the fragrance involved burning her underwear:
> "I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it…The people deserve it!"
The product sold out in 19 minutes, proving that, just like Gwyneth Paltrow's vagina-scented candle, there is a market for unusual fragrances.
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$22.49 $26.99
Badu World Market
The launch of Badu World Market included a unique product, an incense called "Badu's Pussy" or "Badu Pussy Premium Incense", based on the smell of Badu's vagina. The incense sold out in 19 minutes, with Badu announcing on Instagram:
> Well guys, thank you for making our debut of 'Badussy' [...] sell out in a matter of 19 minutes.
The product was manufactured by burning Badu's underwear, with the singer stating:
> I took lots of pairs of my panties, cut them up into little pieces and burned them. Even the ash is part of it.
The store also includes apothecary goods like amethyst, rose quartz, and turquoise-infused water.
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Vagina-scented products
In February 2020, Erykah Badu announced a new fragrance called 'Badu's Pussy' or 'Badu P*ssy Premium Incense' (also known as 'Badussy'), which was purported to smell like her vagina. The product sold out in 19 minutes. In an interview with 10 Magazine, Badu described the scent as an "olfactory tribute" to what she calls her "superpower". She also detailed the process of making the fragrance, which included burning her underwear and incorporating the ash.
Badu is not the first celebrity to release a vagina-scented product. In 2020, Gwyneth Paltrow released a $75 candle that was supposed to smell like her vagina. Despite the online ridicule, the candle sold out quickly.
The release of these products has sparked mixed reactions online, with some people expressing amusement and scepticism, while others predict that these products will be commercial successes, following in the footsteps of other bizarre yet lucrative items such as the Pet Rock.
While some may view vagina-scented products as a novel or controversial marketing tactic, they represent a broader trend of celebrities diversifying their portfolios and entering the beauty and lifestyle industries. Musicians such as Rick Ross, Justin Bieber, and Ariana Grande have also launched their own product lines, ranging from beard and hair care to deodorant and drinks.
Love it or hate it, these vagina-scented products are indicative of the ever-evolving landscape of celebrity branding and entrepreneurship, where shock value and uniqueness can be powerful drivers of consumer interest and sales.
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Badu Pussy Premium Incense
The product was launched as part of Badu's new online store, Badu World Market, which was slated to open on February 20. The store is inspired by New York City's streetwear marketplace, Chinatown Market, and is meant to "encourage networking among smaller brands and prestigious art houses".
The incense quickly sold out after its release, with Badu announcing in an Instagram video:
> Well guys, thank you for making our debut of 'Badussy' […] sell out in a matter of 19 minutes.
The $50 premium incense was met with some mockery online, with some people comparing it to a similar product launched by Gwyneth Paltrow. However, despite the initial ridicule, the product still sold out rapidly, just as Badu predicted.
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Badu Pussy Parfum
In February 2020, singer Erykah Badu announced the launch of a new incense called "Badu Pussy Parfum", also referred to as "Badu's Pussy" and "Badussy". The product, which Badu described as an "olfactory tribute" to her "superpower", is said to smell like her vagina.
In an interview with 10 Magazine, Badu revealed that she burned several pairs of her underwear to create the scent, with even the ash included in the final product. The incense was sold for $50 and was part of the launch of Badu's new online store, Badu World Market, which was slated to open on February 20, 2020.
The product sold out in 19 minutes, as announced by Badu in an Instagram video posted on February 20, 2020. In the video, she thanked her fans for making the debut of "Badussy" the fastest-selling "pu$$ c in the south".
The release of Badu Pussy Parfum sparked a range of reactions, with some people expressing shock and others predicting that it would sell out quickly, just like actress Gwyneth Paltrow's vagina-scented candle.
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Frequently asked questions
Badu's Pussy.
Badu's vagina.
Badu claimed that she made the incense by burning her underwear.
Badu claims that there is an "urban legend that [her] pussy changes men".
$50.
