Jo Malone's Most Popular Scents: Which One Suits You?

Jo Malone is a British fragrance brand known for its premium, minimalistic blends. Its perfumes are loved by celebrities and fragrance enthusiasts alike. The brand's colognes are typically light and fresh, with citrusy, woody, or floral notes. While some people criticise Jo Malone's fragrances for their lack of longevity, others consider them timeless and elegant.

The most popular Jo Malone cologne is the English Pear & Freesia, a light and fresh scent that combines the crispness of a freshly cut pear with the elegance of freesia. Other popular colognes include the Pomegranate Noir, a fruity and woody scent, and the Lime Basil & Mandarin, a fresh and zesty blend.

The brand also offers more intense colognes, such as the Myrrh & Tonka, which has rich, velvety, and slightly sweet elements. Jo Malone's fragrances can be layered to create unique, bespoke scents.

Jo Malone's most popular cologne

English Pear & Freesia

English Pear & Freesia is Jo Malone's most popular scent, and for good reason. This fruity fragrance combines the freshness of just-ripe pears with the elegance of freesia, resulting in a crisp and uplifting aroma. It captures the essence of a freshly cut pear, making it a true classic that sums up everything we love about the brand.

Wood Sage & Sea Salt

Wood Sage & Sea Salt is another iconic Jo Malone fragrance. It captures the mineral scent of the coast, blending the aromatic earthiness of sage with the refreshing breeze of sea salt. This scent is uplifting and spirited, making it the perfect daytime fragrance.

Wild Bluebell

Wild Bluebell is a light and floral fragrance, perfect for everyday wear. It is delicately sweet and vibrant, with subtle notes of white musk. Fresh and perfect for summer, it also layers beautifully with other fragrances.

Peony & Blush Suede

Peony & Blush Suede is a luxurious and seductive scent, perfect for those who love feminine fragrances. It combines notes of juicy red apple, opulent jasmine, and the unexpected softness of suede. It feels like a breath of springtime, making it a favourite among brides and those seeking a modern and feminine scent.

While these four fragrances are among the most popular, Jo Malone offers a wide range of scents to suit different tastes. The brand is known for its elegant and minimalistic blends, and its ability to create modern and surprising combinations using quintessentially English ingredients. Whether you prefer fruity, floral, woody, or citrus notes, Jo Malone has something to offer.

In addition to their individual fragrances, Jo Malone also encourages customers to layer different scents to create their own bespoke combinations. This allows you to tailor your fragrance to your mood, occasion, or location, providing endless possibilities for exploration and expression.

Longevity of Jo Malone fragrances

The longevity of Jo Malone fragrances is a topic of discussion among perfume enthusiasts and experts. While some people report that Jo Malone perfumes last for several hours, others find that the longevity is a “serious problem", with certain fragrances lasting only a couple of hours or even less.

The duration of a fragrance depends on various factors, such as the quality of ingredients, the concentration of fragrance oils, and the interaction of natural essences and synthetic ingredients with individual skin types. Jo Malone offers fragrances with different concentrations, including cologne, eau de toilette, and eau de parfum, which have varying levels of intensity and longevity.

Some of the Jo Malone fragrances that have been mentioned as having good longevity include:

• Red Roses
• Dark Amber & Ginger Lily
• English Pear and Freesia
• Pomegranate Noir
• Amber & Lavender
• Blue Agava & Cacao
• Vanilla & Anise
• Grapefruit
• Nutmeg & Ginger
• Wild Bluebell (when layered with English Pear and Freesia)
• Orange Blossom
• Cologne Intense Tuberose Angelica
• Wood Sage & Sea Salt
• Myrrh & Tonka
• Poppy & Barley
• Mimosa & Cardamom
• Cologne Intense Oud & Bergamot

On the other hand, some fragrances that have been mentioned as having poor longevity include:

• Nectarine Blossom & Honey
• Wild Fig & Cassis
• Wood Sage & Sea Salt
• Wild Bluebell
• Orange Blossom
• Oud & Bergamot
• French Lime Blossom
• 154 Cologne

It is worth noting that longevity can vary depending on individual body chemistry, application techniques, and other factors. Additionally, some people have reported success in extending the longevity of Jo Malone fragrances by layering different scents or using complementary body lotions.

Layering Jo Malone fragrances

• Choose fragrances from the same family: Layering fragrances from the same family, such as woody, floral, citrus, or fruity notes, can create a harmonious and cohesive scent. For example, the fresh and zesty Lime Basil & Mandarin blends well with the floral and elegant English Pear & Freesia.
• Combine complementary scents: Look for fragrances with complementary notes that can enhance each other. For instance, the warm and spicy Myrrh & Tonka pairs beautifully with the fresh and floral Peony & Blush Suede, resulting in a magical combination.
• Play with contrasting fragrances: Don't be afraid to experiment with contrasting fragrances to create a unique and unexpected scent. For a refreshing and uplifting combination, try the crisp and breezy Wood Sage & Sea Salt with the sweet and fruity Nectarine Blossom & Honey.
• Mix and match intensities: Jo Malone offers two types of fragrances: cologne and cologne intense. The cologne intense range has higher concentrations and longer-lasting power. Combining a cologne with a cologne intense can give you the best of both worlds—a vibrant and long-lasting scent.
• Layer with a light hand: When layering fragrances, it's important to use a light hand to avoid creating an overwhelming or cluttered scent. Start with a small amount of each fragrance and adjust as needed.
• Sample before committing: Before layering different fragrances, it's a good idea to test them on your skin to ensure they complement each other and suit your personal preference. Fragrances can smell different on everyone, so it's worth sampling them before settling on your final combination.
• Seek inspiration: If you're unsure where to start, Jo Malone offers various fragrance combinations suggested by their experts. For example, they recommend layering Whisky & Cedarwood with Mimosa & Cardamom or Lime Basil & Mandarin for intriguing and unexpected scents.
• Trust your instincts: Ultimately, fragrance choices are deeply personal. Trust your instincts and layer the fragrances that resonate with you. Fragrances have the power to evoke emotions and memories, so choose the combinations that make you feel confident and happy.

Remember, layering Jo Malone fragrances is a creative process, and there are no hard and fast rules. Have fun experimenting with different combinations and discover the magic that unfolds when you bring two scents together.

Jo Malone's cologne vs cologne intense

The Jo Malone London brand is well-known for its premium and minimalistic blends, with celebrities such as Sofia Richie Grainge, Poppy Delevingne, Karen Elson, and Kate Moss among its loyal customers. The brand offers two types of fragrances: cologne and cologne intense.

Cologne is one of the lightest concentrations of fragrance available, with typically 2-5% pure perfume oils. This type of fragrance usually lasts a few hours before requiring reapplication. Some of the lightest Jo Malone London colognes include Earl Grey & Cucumber, Basil & Neroli, and Fig & Lotus Flower.

On the other hand, cologne intense fragrances are richer, deeper, and more intense. They are crafted with rare and precious ingredients, resulting in a longer-lasting scent that lingers through the day. The first cologne intense fragrance by Jo Malone, Oud & Bergamot, was inspired by the Middle East and combines the scent of oud with bright bergamot. Other cologne intense fragrances include Dark Amber & Ginger Lily, Scarlet Poppy, and Myrrh & Tonka.

While cologne intense fragrances offer a more potent and long-lasting olfactory experience, the choice between cologne and cologne intense ultimately depends on personal preference. Those who prefer lighter and fresher scents may opt for the cologne, while those seeking a deeper and more intense olfactory journey may find the cologne intense collection more appealing.

Jo Malone's celebrity fans

Jo Malone London is a cult brand with a loyal celebrity following. Here are some famous fans of the brand:

Kate Middleton

The Princess of Wales is rumoured to be a fan of Jo Malone London Orange Blossom, burning the candles in Westminster Abbey on her wedding day.

Meghan Markle, The Duchess of Sussex

Meghan Markle has previously cited Wild Bluebell and Wood Sage & Sea Salt Colognes as two of her favourite perfumes.

Sofia Richie Grainge

Sofia Richie Grainge is a fan of Wood Sage & Sea Salt.

Poppy Delevingne

Poppy Delevingne wore Jo Malone's Orange Blossom scent at her wedding, which she says still gives her butterflies.

Pauline Luna Sotto

Pauline Luna Sotto wore Wild Bluebell by Jo Malone on her wedding day.

Hilary Rhoda

Hilary Rhoda used Jo Malone Red Roses at her wedding with former NHL player Sean Avery.

Alice Ferguson

Alice Ferguson is a female model known for wearing Jo Malone French Lime Blossom Cologne.

Sienna Miller

Sienna Miller's perfume of choice is a fragrance oil by E11even, but she also alternates with Jo Malone's Lime Basil and Mandarin.

Rosie Huntington-Whiteley

Rosie Huntington-Whiteley lists Jo Malone's Lime Basil and Mandarin as one of her treasured fragrances.

Tom Hardy

In 2024, Tom Hardy joined the famous ambassador ranks for the brand's Cypress & Grapevine Cologne.

Helen Mirren

Helen Mirren has declared her adoration for Jo Malone, saying: "They're just nice and light, they don't overpower anyone."

Cynthia Erivo

Cynthia Erivo loves the Myrrh & Tonka Cologne, which she discovered in an airport duty-free.

Frequently asked questions