Johnny Depp, the famous Hollywood actor known for his roles in Pirates of the Caribbean, recently returned as the face of Dior's Sauvage fragrance in a new commercial. This advertisement marks Depp's first appearance promoting the product since his highly publicised defamation trial against his ex-wife, Amber Heard, in 2022. The commercial, known as the Elixir Dior Sauvage ad, features Depp dressed in black, reciting a poem with imagery of an eagle, the sun, and a desert landscape, ending with the line, This is the call of Sauvage Eau. This cologne commercial has sparked varied responses from the public, with some finding it confusing and others appreciating its success in the market.
Characteristics | Values |
---|---|
Product | Dior Sauvage |
Spokesperson | Johnny Depp |
Spokesperson's attire | Black clothing |
Spokesperson's actions | Recites a poem |
Spokesperson's deal | Three-year deal worth upwards of $20 million |
Spokesperson's previous association with the brand | Face of Dior since 2015 |
Spokesperson's recitation | "An eagle cries as it circles its prey. The blazing sun high in the ozone blue sky. A trail of cold wind stirs a land of dry wood and stone. This is the call of Sauvage Eau." |
What You'll Learn
Johnny Depp's return as the face of Dior's Sauvage fragrance
Johnny Depp is back as the face of Dior's Sauvage fragrance, marking his return to the brand since his defamation trial against ex-wife Amber Heard in 2022. The new advertisement, titled Elixir, sees Depp dressed in black, reciting a poem with sombre undertones.
“An eagle cries as it circles its prey. The blazing sun high in the ozone blue sky. A trail of cold wind stirs a land of dry wood and stone,” Depp recites, ending the pitch with, “This is the call of Sauvage Eau.”
This is not the first time Depp has represented the Sauvage fragrance. He had previously been the face of Dior since 2015 but took a hiatus during the legal proceedings with his ex-wife. The new commercial marks a return to form for the actor, who has also been touring with his band, The Hollywood Vampires, and appeared in the French-language film “Jeanne Du Berry”, playing King Louis XV.
The Dior Sauvage commercial has sparked varied responses from the public, with some criticising the depiction of Depp as a "free spirit" in the advertisement, while others appreciate its success in capturing the public imagination.
The actor's return to the fragrance campaign has certainly generated buzz, with many weighing in on the commercial's creative direction and Depp's performance.
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Depp's first commercial since the Amber Heard trial
Johnny Depp is back as the face of Dior's Sauvage fragrance, starring in his first commercial since his defamation trial against ex-wife Amber Heard. The ad, which was released on September 9, 2023, features Depp wearing black and reciting a poem: "An eagle cries as it circles its prey. The blazing sun high in the ozone blue sky. A trail of cold wind stirs a land of dry wood and stone. This is the call of Sauvage Eau."
The commercial marks Depp's return as a spokesperson for Dior, with whom he signed a three-year deal reportedly worth upwards of $20 million. The partnership is the largest men's fragrance deal in history.
Dior celebrated Depp's latest spot with an Instagram post, writing alongside a photograph of the actor: "Bold and powerful, in his essence, his truth, @JohnnyDepp embodies the soul of Sauvage."
The commercial is Depp's first since his highly publicized trial against ex-wife Amber Heard. In 2022, a jury found that Heard had defamed Depp and awarded him $15 million in damages. A countersuit found that Depp had also defamed Heard, and she was awarded $2 million.
Since the trial, Depp has kept busy with a variety of projects. He spent the summer of 2023 touring with his band, The Hollywood Vampires, and appeared in the French-language film "Jeanne Du Berry," in which he played King Louis XV. Depp also has several upcoming film projects, including "Modi," which he is directing, and "Day Drinker," which will be distributed by Lionsgate.
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Depp's three-year deal with Dior
Johnny Depp's latest cologne commercial for Dior sees the actor return as the face of the brand's Sauvage fragrance. The advertisement, which is Depp's first since his defamation trial against his ex-wife, Amber Heard, features the actor wearing black and reciting a poem.
> An eagle cries as it circles its prey. The blazing sun high in the ozone blue sky. A trail of cold wind stirs a land of dry wood and stone. This is the call of Sauvage Eau.
The commercial sparked a mixed response from the public, with some describing it as "a bit dark" and "a bit confusing".
Depp reportedly signed a three-year deal with Dior, which is said to be worth "upwards of $20 million". The deal marks a continuation of Depp's relationship with the Sauvage brand, having previously been its face since 2015.
The new commercial, titled 'Elixir', features Depp dressed as a gypsy playing an electric guitar and surrounded by wolves. The advertisement has been described as "random" and "lame" by some, while others have found it entertaining.
Despite the mixed reviews, Sauvage by Dior has been a successful fragrance line, suggesting that Depp's latest commercial will continue to drive sales for the brand.
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The public's mixed reaction to the commercial
The public's reaction to Johnny Depp's latest cologne commercial for Dior's Sauvage fragrance has been mixed. While some viewers criticised Depp's presence in the ad, others celebrated it as a victory for the actor.
The commercial, which first aired in September 2023, features Depp playing an electric guitar in the desert, surrounded by wolves. In a voiceover, Depp says, "In the wilderness, fearless and human," and introduces the men's fragrance with the words, "This is the call of Sauvage Eau."
Some viewers took to social media to express their dislike of the ad, describing it as "cringey" and "ridiculous." One person commented that the commercial seemed like something that would be "printed on a t-shirt for sale at a truck stop." Others criticised Depp's personal hygiene, referring to his highly publicised legal troubles, with one person saying, "If there's anyone who should wear a lot of cologne, it's probably Johnny Depp. Because a shower clearly hasn't happened in years."
However, fans of Depp who continue to support him saw the commercial as a positive sign, as it marked his return as the face of Dior's Sauvage fragrance after his recent legal troubles. Supporters of the actor took to Twitter with the hashtag #JusticeForJohnnyDepp, applauding Dior for not dropping him from the campaign.
The mixed reaction to the commercial reflects the polarising nature of Depp's public image in the wake of his legal battles and the allegations of domestic abuse made against him. While some continue to voice their disapproval of Depp, others express their support, creating a divide among the public regarding his return to the spotlight.
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Dior's celebration of Depp's ad on Instagram
Dior celebrated Johnny Depp's latest Sauvage cologne commercial in an Instagram post, marking his return as the face of the fragrance. The Instagram post, by Dior Beauty Official, featured a photograph of Depp with the caption: "Bold and powerful, in his essence, his truth, @JohnnyDepp embodies the soul of Sauvage."
The new commercial, titled "Elixir Dior Sauvage," is Depp's first appearance promoting the product since his highly-publicized defamation trial against his ex-wife, Amber Heard, in 2022. In the advertisement, Depp wears black and recites a poem, creating a sombre and intense atmosphere. The poem depicts a dramatic scene, with an eagle circling its prey, a blazing sun in an ozone blue sky, and a cold wind stirring through a land of dry wood and stone. Depp's monologue concludes with the statement, "This is the call of Sauvage Eau."
The Dior Sauvage fragrance has been associated with Depp since 2015, and his return to the brand sparked a range of reactions. Some found the advertisement laughably out of touch, while others appreciated its intensity. Despite the mixed responses, the Sauvage line has been a commercial success, and Depp's involvement continues to generate interest and discussion.
Dior's Instagram celebration of Depp's ad received a positive response, with the brand applauding Depp's embodiment of the fragrance's spirit. The post highlighted Depp's ability to convey strength and authenticity, aligning with the Sauvage cologne's bold character. The collaboration between Dior and Depp has been a notable aspect of the fragrance's marketing, and the latest commercial, along with Dior's Instagram tribute, underscores the ongoing association between the actor and the scent.
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Frequently asked questions
Johnny Depp's latest cologne commercial was for Dior's fragrance, Sauvage. This was his first commercial for the brand since his defamation trial against his ex-wife, Amber Heard.
In the advertisement, Depp wears black and recites a poem, ending with the line, "This is the call of Sauvage Eau".
Some people found the commercial dark and confusing, while others found it stupid and lame. However, some people liked the commercial and defended the marketing strategy behind it.
Yes, Johnny Depp has been the face of Dior's Sauvage fragrance since 2015.