The Most Popular Colognes: What Men Are Buying

There are several popular colognes for men on the market, but Dior Sauvage stands out as the best-selling cologne of all time. Since its release in 2015, Dior Sauvage has become a staple in the fragrance world, with a cult-like following and annual earnings that continue to increase. It is a versatile and head-turning scent, perfect for men of all ages and suitable for any occasion. Other popular options include Ralph Lauren Polo Blue, Azzaro The Most Wanted Intense, and Calvin Klein CK One. These colognes offer a range of scents, from crisp and alluring to intense and seductive, catering to different preferences and occasions.

Dior Sauvage

The cologne has received a lot of attention since its release in 2015, with some sources claiming that a bottle was purchased every three seconds in 2021, bringing in more than $4.5 million every day. It has a strong scent that lingers, although some users have noted that newer batches seem to have reduced longevity. The cologne generally receives positive reviews, with many people describing it as a "safe" or "dumb reach" fragrance that is mass-appealing and sure to attract compliments. However, it has also received some negative reviews, with some people finding the scent too strong, synthetic, and generic.

Chanel Bleu de Chanel

Bleu de Chanel is a timeless and unexpected scent that exudes accomplishment. This aromatic-woody fragrance embodies freedom with its strength and elegance. It is a versatile, fresh, and clean scent that is identifiable yet not overpowering. It is a blend of citrus and woody notes, with grapefruit, lemon, mint, pink pepper, ginger, nutmeg, jasmine, Iso E Super, incense, vetiver, cedar, sandalwood, patchouli, labdanum, and white musk. The versatility of Bleu de Chanel is what makes it stand out and what makes it so popular. It is a well-loved scent that has received accolades and awards, including being named Fragrance of the Year in 2019 by the Fragrance Foundation.

Ralph Lauren Polo Blue

This cologne has been a crowd-pleaser for over 20 years and is well-loved by gentlemen across the globe. With over 12,000 five-star reviews on Amazon, it has earned its reputation as a best-selling fragrance. Whether you're spritzing it on before work or tucking it into your gym bag, Polo Blue will leave you feeling fresh and energised.

The top notes of this cologne include melon, bergamot, cucumber, and tangerine, providing a bright and invigorating opening. The middle notes of basil, sage, and geranium add a herbal touch, while the base notes of suede, patchouli, and musk give the fragrance depth and longevity.

The scent is described as clean, crisp, and alluring, capturing the ease and casual elegance of the seaside lifestyle. It is a versatile cologne that can be worn for any occasion, from office meetings to special dates. It is an excellent choice for men who want a reliable and well-loved fragrance.

Le Labo Santal 33

The cologne has a unique scent that is identifiable yet smells slightly different on everyone, which has helped it retain a niche quality despite its popularity. It is a daytime wood cologne that is versatile and can be worn in any season, dressed up for formal occasions, or dressed down for casual wear.

The cologne has received mixed reviews, with some describing it as "amazing" and "intoxicating," while others find it underwhelming or dislike its scent, which has been likened to pickles, dill, and cucumber. The price is also a factor that may deter some buyers, as it is expensive for the quantity offered.

Dolce & Gabbana Light Blue

This cologne embodies the adventurous charm of a contemporary Mediterranean man. It is a fresh, energizing, and magnetic fragrance with an invigorating cocktail of citrus fruits, rosemary, and patchouli. The design of the bottle is a vivid echo of the crystalline waters and skies of the Mediterranean, with a frosted glass flacon and an aquamarine stopper.

The cologne was launched in 2007 and awarded the FiFi Award Fragrance Of The Year Men's Luxe in 2008. It is a captivating scent that conveys Mediterranean freshness from morning to night.

Frequently asked questions