Katrina Rosales
Hollister Co. stores are designed to simulate the look and feel of a Southern California surf shop, and fragrance and body care products are an important component of the brand's image. The scent that greets customers when they walk into a Hollister store is called SoCal and is specifically made for store and employee use only. The fragrance is also available for purchase in stores as a cologne.
| Characteristics | Values |
|---|---|
| Name | SoCal |
| Bottle Appearance | Tall, clear bottle with grey letters |
| Bottle Contents | Harmful to aquatic life and also harmful if it comes into contact with skin |
| Scent | Similar to men's SoCal cologne |
| Alternative Name | SOCAL ROOM SPRITZ |
| Price | $7-10 per ounce |
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What You'll Learn
Hollister's store scent is similar to men's SoCal cologne
The scent of Hollister stores is a topic of interest for many, with some even speculating that it is similar to the men's SoCal cologne by Hollister. While the exact fragrance formula used in the stores may be a well-kept secret, reviews and comments from customers and ex-employees provide some insight into the matter.
Hollister, known for its Southern California-inspired lifestyle brand, has created an iconic fragrance that seemingly embodies the laid-back beach lifestyle of SoCal. The store's scent has been described as having tropical fruit and aquatic notes, with some specifically mentioning pineapple, coconut, and even a hint of chocolate. This creates a unique and memorable shopping experience, leaving a lasting impression on customers.
The men's SoCal cologne by Hollister is often cited as similar to the store's fragrance. SoCal, short for Southern California, is a popular cologne with a sweet-fruity scent, featuring notes of pineapple, coconut, and tropical fruits. It was released in 2007 and has since become a staple for many, evoking feelings of nostalgia and comfort.
While the store's fragrance and the SoCal cologne share some similarities, it is important to note that they are not exactly the same. An ex-employee of Hollister has revealed that they used a special bottle of fragrance, with a higher concentration of SoCal, to spray in the stores. This "spritz on clothes" technique, along with automated scent sprayers, filled the stores with a unique scent that left a lasting impression.
The Hollister store scent, reminiscent of the SoCal cologne, has become an iconic part of the brand experience. Customers have shared their love for the fragrance, with some even purchasing the SoCal cologne to recreate the store's ambiance in their own spaces. The tropical and fruity notes of the fragrance transport people to a world of fun, sun, and sea, creating a unique and memorable shopping journey.
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The scent is not available in a buyable version
The scent used in Hollister stores is not available in a buyable version. While the fragrance is similar to men's "SoCal" cologne, it is not an exact match. The store scent is specifically designed for use within the store and by employees.
Some people have claimed to have purchased the scent, called "Hollister Spritz on the Cloths", on eBay for around $50 to $80 a bottle. It is described as coming in a tall clear bottle with grey letters. However, buying the room spray from eBay is not recommended, as it may be promoting stealing.
Instead, it is suggested to purchase the actual "SoCal" cologne, which is cheaper and lasts longer than the room spray. This cologne can be found for around $7 to $10 per ounce.
Hollister has also released numerous fragrances that are available for purchase. With 75 perfumes in their fragrance base, there are a variety of options for those who wish to capture the essence of the Hollister brand. These perfumes include collections such as Addison, Canyon Escape, Festival, Gilly Hicks, and more.
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Hollister fragrances are popular with the youth market
Hollister Co. is a brand that simulates the look and feel of a Southern California surf shop. Fragrance and body care products are an important component of the brand, and their fragrances are popular with the youth market. The earliest edition of a Hollister fragrance was created in 2011, and the brand has since released 75 perfumes, with the most recent edition launched in 2024.
Hollister's fragrances are designed by well-known perfumers such as J.M.Hollister, Dominique Preyssas, Linda Chinery, and Yves Cassar, to name a few. The brand offers a range of perfumes with enticing names like Coconut Kini, Honey Kissed, Day Date, and Budding Romance, all retailing at an affordable price point of $29.95.
The distinct scent that greets customers when they walk into a Hollister store is called "SoCal." This fragrance is specifically made for store and employee use, and the scent is spritzed in the store every hour. While the room spray can be purchased on eBay, it is reportedly not as long-lasting as the cologne.
Hollister's fragrances have become so popular that some customers seek out the scent even after the brand has changed its formula. Some have compared the scent to Montblanc Legend, while others recall it being similar to men's "SoCal" cologne but not exactly the same.
The popularity of Hollister fragrances among young people can be attributed to their affordable price point, enticing names and scents, and the brand's ability to create a distinct and memorable in-store experience through the use of fragrance.
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Hollister has 75 perfumes in its fragrance base
Hollister is a fragrance brand with 75 perfumes in its fragrance base. The earliest edition was created in 2011, and the newest is from 2024. The perfumes are designed by perfumers J.M. Hollister, Dominique Preyssas, Linda Chinery, Catherine Selig, Steve DeMercado, Gino Percontino, and Yves Cassar.
The brand's fragrances are popular with the youth market and are an important component of the Hollister Co. brand. The stores are designed to simulate the look and feel of a Southern California surf shop, with shuttered windows, small boardwalks, and dark paneled interiors. The scent that greets customers when they walk into a Hollister store is called "SoCal" and is specifically made for store and employee use only. It is available for purchase on eBay, where it is sold in tall, clear bottles with grey letters and labelled "SoCal Room Spritz".
Hollister's perfume collection includes a range of fragrances with intriguing names such as "Vanilla Amour", "Coconut Kini", "Honey Kissed", "Day Date", "Budding Romance", "Pistachio Creme", and "Sugar and Vanilla Hair & Body Mist". The brand also offers a "Perfume Discovery Kit" for customers to explore different scents.
In addition to its line of perfumes, Hollister also offers colognes, such as "SoCal", which is similar to the store's signature scent. The cologne is described as having a crisp, fresh, white musk scent.
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Hollister's in-store scent is specifically made for store and employee use only
The scent used in Hollister stores is specifically designed for in-store use and is not available for public purchase. The fragrance, known as "SoCal," is a unique blend that creates a distinct atmosphere within the store, enhancing the customer experience.
Hollister stores are designed to resemble Southern California surf shops, and the fragrance plays a crucial role in creating this immersive environment. By spraying the fragrance throughout the store, Hollister aims to evoke the feeling of being in a sunny, coastal location, appealing to their target market's sense of freedom and relaxation associated with surf culture.
The "SoCal" fragrance is described as having a crisp and fresh scent, with hints of musk. While it shares similarities with the men's cologne "SoCal," it is not an exact match. The in-store fragrance is a unique blend, with a higher concentration, creating a lasting impression on customers.
The fragrance is typically sprayed on clothing and other surfaces within the store, and some locations even feature automated scent sprayers to ensure a consistent aroma. The scent has become a signature of Hollister, with many customers recognizing and associating the fragrance with the brand.
While the exact formula for "SoCal" remains proprietary, some employees have shared their insights and experiences with the fragrance. It is known to be sprayed in stores every hour, creating a lasting impression on customers and reinforcing the brand's image.
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Frequently asked questions
The fragrance used in Hollister stores is called SoCal. It is specifically made for in-store use and to be sprayed on clothes.
Yes, you can buy the fragrance on eBay for around $50 to $80.
Some alternatives to the SoCal fragrance include Montblanc Legend and Legend EDP.
Hollister sells a range of perfumes and colognes, including Break Line, Budding Romance, Coconut Kini, and Endless Skies.
