Anisha Riggs
Jo Malone CBE is a fragrance expert and the founder of Jo Loves, which features a range of scents inspired by moments and memories from her life. Jo Loves offers a variety of fragrances, including those with sweet, citrusy notes, as well as bold and memorable masculine scents. The brand also offers innovative fragrance paintbrushes with a gel formula that dries instantly, making it easy to apply perfume on the go. With a mid-range price point, Jo Loves fragrances are known for their lasting power and ability to evoke memories and emotions. So, what is the best Jo Loves fragrance?
| Characteristics | Values |
|---|---|
| Brand | Jo Loves |
| Founder | Jo Malone CBE |
| Founder's Favourite | Jo by Jo Loves |
| Popular Perfumes | Pomelo, Jo by Jo Loves, Mango Thai Lime, Pink Vetiver, No. 42 Flowershop, Green Orange & Coriander, Orange Butterflies, Red Truffle 21, Smoked Plum & Leather |
| Notes | Grapefruit, bitter orange, lime, spearmint, guaiac wood, cedarwood, vetiver, hedione, black pepper, coriander, pepper, bergamot, mandarin, patchouli, pink peppercorns, cardamom, ginger, peonies, moss, anise, floral notes of cassis, nutmeg, red pepper berries, ambrette, geranium bourbon, cedar leaves, leather, wild sage, smoky woods, plum blossom, cognac |
| Price | $129 for 50ml |
| Vegan | Yes |
| Cruelty-Free | Yes |
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What You'll Learn
Jo Malone CBE's signature scent
Joanne Lesley Malone CBE is a British perfumer and founder of the companies Jo Malone London and Jo Loves. She grew up in a council house in Bexleyheath, South East London and had severe dyslexia. She left school at 13 to care for her mother, who had suffered a stroke.
Malone started making scented beauty products in her kitchen and founded Jo Malone London in 1990. She opened her first store in 1994, and by 1999 the brand's success was so overwhelming that it was sold to beauty giant Estée Lauder. Soon, Jo Malone London became one of the most recognisable brands in beauty.
In 2011, Malone founded Jo Loves. Her signature scent is Jo by Jo Loves, which she describes as a "meze of grapefruit", one of her favourite notes of all time. She created this fragrance for herself and wears it every day. It is a heavy, punchy fragrance, with grapefruit, bitter orange, lime, spearmint, guaiac wood, cedarwood, vetiver, hedione, and black pepper.
Malone has also named Pomelo as holding a "really powerful place in my heart". It was her first ever Jo Loves scent and she says it "coaxed me back in" after a five-year break from creating perfume. She also loves clean, fresh, sharp scents with citrus notes such as pomelo, grapefruit, bergamot, and mandarin.
In an interview with The Handbook, Malone shared that her favourite scent is that of roses in her family's garden and the smell of cosmetics being made in the kitchen in big enamel buckets. She also loves the smell of jasmine and juniper, as well as a skin tonic that she would make with geranium oil. She has fond memories of the scent of her grandmother’s baking, especially apricot madeleines.
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Jo Loves' most popular fragrances
Jo Malone CBE is a fragrance expert known for creating some of the world's most famous scents. She launched her first brand, Jo Malone London, in 1990, and her second, Jo Loves, in 2011. Jo Loves features a range of scents inspired by moments and memories from her life. The brand offers a variety of fragrances, including those with sweet, citrusy notes, as well as bold and memorable masculine scents.
Some of the most popular Jo Loves fragrances include Pomelo, Jo by Jo Loves, and Mango Thai Lime. Pomelo, Jo Malone's first Jo Loves scent, is a refreshing and energetic fragrance with notes of pomelo, patchouli, and vetiver. Jo by Jo Loves is a full-bodied, juicy, and fresh fragrance with notes of grapefruit, lime, and guaiac wood. It is described as a "love letter to Jo herself" and is one of her favourite scents. Mango Thai Lime, a fruity scent with a touch of spicy black pepper, is another popular choice, evoking happy summer memories.
In addition to these, Pink Vetiver is a unique fragrance inspired by Jo's cherished memories of her father. It blends red pepper berries, cardamom, ginger, vetiver, and ambrette, offering a bold and memorable aroma. For those seeking a more floral option, No. 42 Flowershop captures the scent of a florist with crushed green leaves, peonies, and moss. Lastly, Green Orange & Coriander is a gender-neutral scent with a herbal blend of pepper, bitter orange, and coriander, providing a fresh and natural-smelling experience.
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Jo Loves' innovative paintbrush applicators
Jo Loves is a perfume brand by Jo Malone CBE, who is the fragrance expert behind some of the world's most famous scents. She launched her first brand, Jo Malone London, in 1990, and Jo Loves is her second perfume project, which she started in 2011. The brand features a range of scents inspired by moments and memories from Malone's life.
Jo Loves offers its hero fragrances in innovative paintbrush applicators, which allow users to paint the perfume directly onto their skin. The paintbrushes contain a scented gel formula that dries instantly, making them perfect for topping up your scent on the go. The texture is similar to that of a perfume oil, helping the notes cling to the skin. These paintbrushes are also refillable and lightweight, making them travel-friendly.
The paintbrush applicators are a unique and convenient way to apply perfume, offering a modern and natural-smelling fragrance experience. They are perfect for those who want to avoid florals and overly sweet scents. The gel formula, which comes in a variety of rich, heady notes, dries quickly and leaves a long-lasting scent on the skin.
The Jo Loves paintbrushes provide a range of fragrances, including the brand's signature scent, Jo by Jo Loves, a fresh, citrus cocktail combining grapefruit, bitter orange, and lime with a hint of spearmint. Other popular paintbrush fragrances include Cobalt Patchouli & Cedar, which captures the happiness of believing in one's ambitions, and Red Truffle 21, a fresh and green scent with underlying hints of earthy warmth.
The Jo Loves paintbrushes offer a unique and innovative way to experience the brand's sophisticated and memorable fragrances. With their convenient applicators and long-lasting scents, they have become a favourite among beauty editors and writers, offering a contemporary and natural fragrance experience.
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Jo Loves' hero fragrances
Jo Malone CBE is a fragrance expert who launched her first brand, Jo Malone London, in 1990. She then went on to start her second perfume project, Jo Loves, in 2011. Jo Loves features a range of scents inspired by moments and memories from Malone's life. The brand offers a variety of fragrances with rich, heady notes that help make the scents distinctive. Many of the perfumes contain sweet, citrusy notes, and the lasting power of these fragrances is impressive.
Some of the hero fragrances from Jo Loves include:
- Pomelo: Jo's first-ever Jo Loves scent, this fragrance is described as "a clean citrus" that brings back memories of Turks and Caicos. It has notes of patchouli and vetiver.
- Jo by Jo Loves: This is a love letter to Jo herself, with heavy notes of grapefruit. It's a full-bodied fragrance that's juicy and fresh, with notes of bitter orange, lime, spearmint, guaiac wood, cedarwood, vetiver, and black pepper.
- Mango Thai Lime: A fruity scent mixed with spicy black pepper, this fragrance creates powerful memories of Thailand for Jo. It has notes of grapefruit, bitter orange, lime, spearmint, guaiac wood, cedarwood, vetiver, and black pepper.
- No. 42 Flowershop: Inspired by Jo's first job at a flower shop, this fragrance captures the scent of a florist with notes of crushed green leaves, lily of the valley, peonies, and moss.
- Green Orange & Coriander: A gender-neutral scent with a herbal blend of pepper, bitter orange, and coriander.
- Red Truffle 21: A fresh and green fragrance with an underlying hint of earthy warmth, described as addictive by Digital Beauty Writer Naomi Jamieson.
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Jo Loves' scent inspiration
Jo Malone CBE is a fragrance expert and the founder of Jo Loves. She launched her first brand, Jo Malone London, in 1990. In 2006, she left Jo Malone London and started her second perfume project, Jo Loves, which launched in 2011.
Jo Loves features a range of scents inspired by moments and memories from Malone's life. Jo's favourite scents are clean, fresh, and sharp with citrus notes such as pomelo, grapefruit, bergamot, and mandarin. She describes citrus scents as symbolising "a new beginning and a freshness about life".
The brand's most popular perfumes include Pomelo, Jo by Jo Loves, and Mango Thai Lime. Pomelo, Jo Malone's first Jo Loves scent, is an energetic and refreshing fragrance with notes of pomelo, patchouli, and vetiver. Jo by Jo Loves is a full-bodied, juicy, and fresh fragrance with notes of grapefruit, lime, and guaiac wood. It is described as a "love letter to Jo herself". Mango Thai Lime is a fruity scent with spicy black pepper, inspired by a wedding Jo attended in Thailand.
Other notable Jo Loves fragrances include Pink Vetiver, a scent inspired by Jo's cherished memories of her father wearing a vetiver fragrance; Green Orange & Coriander, a gender-neutral scent with a herbal blend of pepper, bitter orange, and coriander; and Orange Butterflies, a citrus floral fragrance with notes of orange blossom, petitgrain, and mandarin.
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Frequently asked questions
Jo Loves offers a range of distinctive men’s fragrances that defy convention, mixing notes with artistry and avant-garde aplomb. Some of the best fragrances for men include Pink Vetiver, Red Truffle 21, and Smoked Plum & Leather.
Some of the best Jo Loves fragrances for women include Pomelo, Jo by Jo Loves, and Mango Thai Lime. Jo Loves' fragrances for women are elegant and minimalistic, making them infinitely wearable.
The best Jo Loves fragrances for summer include Jo by Jo Loves, Red Truffle 21, and Mango Thai Lime. These fragrances are fresh, vibrant, and bursting with delicious notes of juicy fruits.
Jo Loves offers its hero fragrances in both classic liquid formats and refillable paintbrush applicators. The paintbrushes contain a scented gel formula that you can apply directly to the skin, making them perfect for travel.
