The Most Popular Women's Fragrances: Best-Selling Scents

Fragrances are extremely personal, and choosing the right one can be a tricky task. The best-selling women's fragrances are often those that capture the essence of their respective eras while remaining timelessly appealing. From the captivating floral blends to the explosive and modern, these scents are designed to leave a lasting impression.

Some of the most popular and well-loved perfumes for women include Dior J'adore, Viktor & Rolf Flowerbomb, Gucci Guilty, and Marc Jacobs Daisy. These fragrances offer a range of aromas, from fresh and youthful to explosive and floral, catering to diverse tastes and personalities.

Other notable mentions include Lancome La Vie Est Belle, a sweet and gourmand fragrance with notes of iris, patchouli, and praline, and Yves Saint Laurent Black Opium, a spicy and seductive blend perfect for a night out. With so many options available, exploring and finding the perfect scent for oneself is an exciting journey.

Bestselling celebrity perfumes

Celebrity fragrances have become a lucrative business, with many famous faces launching their own scents. Some of the most successful celebrity perfumes include:

Ariana Grande's "Thank U, Next"

Ariana Grande's "Thank U, Next" perfume, launched in 2019, is a sweet and playful fragrance. The scent features a mix of fruity and floral notes, including white pear and wild raspberry, creating a fun and flirty aroma. The perfume's success has been attributed to its playful packaging, featuring a broken heart design, and its unique promotional campaign, which included an interactive website and social media filters. The fragrance has become a fan favourite, with many praising its long-lasting scent and affordable price point.

Britney Spears' "Fantasy"

Britney Spears' iconic "Fantasy" perfume, released in 2005, continues to be one of the most well-known celebrity fragrances. With its blend of playful notes like red lychee, golden quince, and kiwi, along with indulgent middle notes of cupcakes and white chocolate, this scent embodies fantasy and whimsy. The long-lasting success of "Fantasy" has led to numerous limited editions and spin-offs, each with unique twists on the original, beloved scent.

Jennifer Lopez's "Glow"

Jennifer Lopez's debut fragrance, "Glow," launched in 2002, and became an instant classic. It's a warm and sensual blend, featuring vanilla, amber, and soft floral notes. "Glow" was a groundbreaking celebrity fragrance, known for its sophisticated and elegant aroma, appealing to a wide range of consumers. The success of "Glow" paved the way for numerous flankers that explored different facets of the original scent, solidifying Jennifer Lopez's presence in the fragrance industry.

Beyoncé's "Heat"

Beyoncé's "Heat" perfume, introduced in 2010, leaves a lasting impression with its intense and captivating fragrance. The scent opens with a vibrant burst of red vanilla orchid, magnolia, and neroli, followed by alluring middle notes of blush peach and honeysuckle. The base notes of almond macaroon and musk add a warm and sensual finish. "Heat" has been a commercial triumph, with its bold packaging and sultry aroma capturing the essence of Beyoncé's powerful image.

These celebrity perfumes have not only made a mark on the fragrance industry but have also become cultural phenomena, with their memorable scents, creative packaging designs, and the allure of their famous creators.

Top floral fragrances

Floral fragrances are a timeless classic, and there are so many options to choose from. Here are some of the top floral fragrances for women:

Best Overall: Byredo Inflorescence Eau de Parfum

Byredo's Inflorescence Eau de Parfum is like a fresh bouquet in a bottle. It evokes the image of the first blooms of spring with its blend of pink freesia, rose petals, lily of the valley, magnolia, and fresh jasmine. This well-rounded fragrance is a great choice for anyone looking for a floral scent.

Best Affordable: OUAI Melrose Place Eau de Parfum

At $64, OUAI's Melrose Place Eau de Parfum is a fantastic affordable option. It features notes of champagne, bergamot, rose, lychee, cedarwood, and white musk. This signature scent from OUAI will transport you to sunny Los Angeles.

Best Luxury: Perfumehead Reine Des Anges

If you're looking to splurge on a luxury floral fragrance, consider Perfumehead's Reine Des Anges. With top notes of sweet Turkish and Moroccan rose, this scent is toughened up with patchouli, amber, vetiver, leather, and musk. It's an intoxicating and statement-making fragrance reminiscent of a midnight garden party.

Most Popular: Dior J'Adore Parfum D'eau

Dior's J'Adore Parfum D'eau is a cult favourite and a timeless classic. It features delicate notes of jasmine sambac, neroli, and magnolia. This elegant fragrance is perfect for anyone who wants to feel sophisticated and feminine.

Best for Everyday: Glossier You

Adjusting to your unique pH, Glossier You is a clean and skin-like scent that's perfect for everyday wear. With notes of peppercorns, white florals, iris, and ambrette seeds, it's a favourite among those who want a subtle and natural fragrance.

Honourable Mentions:

Other popular floral fragrances include Chanel Chance Eau Tendre, Marc Jacobs Daisy, Maison Francis Kurkdjian Baccarat Rouge 540, and Viktor & Rolf Flowerbomb.

Best perfumes for daytime wear

When it comes to choosing a perfume to wear during the day, you want something that's not too heavy or intense. Here are some of the best perfumes for daytime wear:

Chloé L'Eau de Parfum Lumineuse Eau de Parfum

Chloé is a cult favourite, with its timeless scent that strikes the perfect balance between fresh, floral, and sexy. The fragrance features notes of jasmine, rose, vanilla, and amber, creating a sweet and light aroma that's never overpowering. It's a great choice for those who want a pretty and fresh floral perfume without the typical "garden vibes".

Prada Paradoxe Eau de Parfum

Prada Paradoxe is a subtle and elegant floral fragrance that's perfect for everyday wear. It features notes of neroli bud, white amber, and white musk, creating a fresh and modern scent that won't remind you of your grandmother's perfume. It's a great choice if you're looking for something pleasant and understated.

Phlur Missing Person Eau de Parfum

Phlur Missing Person is a unique and intimate fragrance that's meant to smell like "your lover's skin". With notes of musk, bergamot nectar, jasmine, neroli, orange flower, and sandalwood, it evokes the feeling of a warm hug and has a cozy, addictive quality. It's a great choice if you're looking for something subtle and familiar.

Byredo Desert Dawn Eau de Parfum

Byredo Desert Dawn is a woody and spicy fragrance with notes of cardamom, sandalwood, cedarwood, and carrot seeds. It's earthy and musky, yet brightened by notes of vetiver and papyrus, making it a versatile scent that can be worn all year round. It's a great choice if you're looking for something addictive and unique.

Yves Saint Laurent Black Opium Eau de Parfum

This is a long-lasting, indulgent, and seductive fragrance with notes of black coffee, vanilla, and pear. It's a little smooth and a little edgy, making it perfect for a mature power woman. It's a great choice for evening wear, especially during the cooler months.

These perfumes offer a range of different scents, from floral and fruity to woody and spicy, so you can find one that suits your personal style and preference.

Bestselling perfumes in 2024

Overview

Perfume preferences are highly personal, with people often choosing fragrances that evoke specific memories or emotions. In 2024, the perfume market offers a wide range of options, from classic scents to modern innovations, catering to diverse tastes.

Top Perfumes for Women in 2024

According to Fragrance Market, the top five bestselling perfumes for women in 2024 include timeless classics and modern creations:

• Marc Jacobs Daisy: Captivating the senses with its fresh and youthful floral composition, this perfume has gained immense popularity.
• Dior J'adore: This luxurious and sophisticated blend of floral and fruity notes has captured the hearts of many women worldwide.
• Dolce & Gabbana Light Blue: With invigorating citrus notes, this perfume provides a breezy and summery scent, perfect for warm days.
• Viktor & Rolf Flowerbomb: An explosion of floral and sweet notes, Flowerbomb enchants women with its captivating and sensual aroma.
• Gucci Bloom: Gucci Bloom appeals to women who appreciate modern and sophisticated fragrances with its rich and floral scent.

Other Notable Perfumes in 2024

While the above perfumes topped the charts, several other fragrances also gained popularity in 2024:

• Valentino Anatomy of Dreams: A spicy yet soft fragrance with notes of black pepper and vanilla bourbon, perfect for date nights.
• Aerin Amber Musk Santal: A twist on the classic Amber Musk, adding a tingly sensation and brightness with the addition of santal.
• Merit Retrospect: An easy and unoffensive scent with notes of bergamot, jasmine, and musk, reminiscent of the brand's makeup line.
• Infiniment Coty Paris Encore Une Fois: A comforting and intoxicating vanilla fragrance with impressive longevity, lasting up to 30 hours.
• Victoria Beckham Beauty 21:50 Rêverie: A warm and rich vanilla fragrance with cedarwood and tonka bean notes, perfect for fall and winter.
• Tom Ford Neroli Portofino: A citrus and fruity fragrance with neroli, bergamot, and lemon notes, evoking the exoticism of a summer vacation.
• Bottega Veneta Come With Me: A robust and powdery fragrance with artichoke, vetiver, and vanilla notes, taking the wearer on a mental vacation.
• Byredo Desert Dawn: A timeless blend of sweet and spicy cardamom, sandalwood, cedarwood, papyrus, and smoky vetiver, suitable for any season.
• Parfums de Marly Delina Exclusif: A luxurious and elegant niche fragrance dominated by Turkish rose, complemented by lily of the valley and peony.
• Giorgio Armani My Way: A contemporary floriental fragrance with sparkling bergamot, sensual orange blossom, and radiant tuberose and jasmine, popular among women in their 20s to 40s.
• Carolina Herrera Good Girl Blush: A head-turning, long-lasting fragrance with notes of vanilla, peony, ylang-ylang, and rosewater, featuring 100% vegan ingredients.
• Mugler Alien Hypersense: A hypermodern, feminine floral fragrance with creamy white florals, fruity top notes, and a commanding cashmeran base, released in 2024.
• Lancôme La Vie Est Belle: A beloved fruity floral gourmand fragrance since its launch in 2012, with various variations, including L'Extrait, which became a favourite in 2023.
• Marc Jacobs Daisy Wild: A youthful and energizing blend of jasmine, vetiver, and banana blossom, added to the iconic Daisy collection in 2024.

Long-lasting perfumes

When it comes to long-lasting perfumes, certain factors come into play to ensure their staying power. Perfumes with high concentrations of fragrance oil, such as eau de parfum (EDP) and parfum, tend to have greater longevity. Opting for scents with potent base notes like musk, sandalwood, patchouli, or amber can also enhance their endurance. Additionally, fragrances in the amber or woody families tend to last longer than those with dominant fruit or green notes.

Mugler Angel Eau de Parfum

Mugler's Angel is a beloved fragrance with a strong scent. Its notes of bergamot, red fruits, and patchouli linger on the skin, and its iconic star-shaped bottle stands out on any countertop.

Chanel Coco Noir Eau de Parfum

Chanel's Coco Noir is a deeper, fruitier take on their classic fragrances. It combines fruity-floral notes like bergamot and May rose with gourmand and woody notes like tonka bean and patchouli for added depth and longevity.

Amouage Rose Aqor Attar

This luxurious fragrance from Amouage is inspired by ancient perfumery practices. It features a pure rose oil base paired with frankincense and sandalwood, creating a rich and long-lasting scent.

Frederic Malle Portrait of a Lady

Portrait of a Lady by Frederic Malle is an extra-strong and robust fragrance. It features a blend of rose essence and patchouli heart notes that dry down beautifully, making it a scent that improves as the day goes on.

Glossier You Eau de Parfum

Glossier You is designed to tap into your body chemistry and create a unique scent. It has a heavy base of iris root and white florals, allowing your natural scent to shine through as the perfume dries down.

Kilian Oudgasm Vanilla Oud 36

Kilian's Vanilla Oud 36 is a warm gourmand fragrance with an oud note as its star. The rich oud is balanced by vanilla and praline, creating a complex and long-lasting scent that's perfect for the workday.

Byredo Mojave Ghost Absolu de Parfum

Byredo's Mojave Ghost is a cult classic among fragrance enthusiasts, and the Absolu de Parfum version takes it to the next level. It combines fruity, floral, and woody notes seamlessly, offering improved sillage and longevity compared to the original.

Yves Saint Laurent Black Opium Eau de Parfum

A modern classic launched in 2014, YSL's Black Opium is a long-lasting amber-vanilla fragrance with a prominent coffee note. It's perfect for cooler months and evenings, and its enduring popularity has spawned many variations.

Giorgio Armani My Way

Giorgio Armani's My Way is a long-lasting perfume popular with women in their mid-20s to mid-40s. It's a contemporary floriental fragrance that captures attention with notes of sparkling bergamot, sensual orange blossom, and radiant tuberose and jasmine. The warm dry-down of cedarwood and vanilla ensures the scent lingers beautifully.

Carolina Herrera Good Girl Blush Eau de Parfum

Carolina Herrera's Good Girl Blush is an updated version of their popular Good Girl fragrance. It takes inspiration from powdery blush and comes in a peony-pink stiletto-shaped bottle. This long-lasting scent features notes of vanilla, peony, ylang-ylang, and rosewater, and it's perfect for day or evening wear all year round.

Frequently asked questions