
Parallel import perfumes, also known as grey market goods, are original products purchased by importers from a foreign country and resold in another country without the permission of the brand owner or the licensed distributor. Parallel importers purchase products in one country at a lower price (P1) and sell them in another country at a price between P1 and the higher local price (P2). This practice is often observed in the perfume industry, with up to 50% of all perfume sales being parallel imports. While this allows consumers to purchase designer perfumes at a lower cost, it can be detrimental to local distributors who have obtained valid licenses to sell these goods. The legality of parallel imports varies across jurisdictions, with some countries permitting it under specific ordinances and others prohibiting it to protect intellectual property rights.
| Characteristics | Values |
|---|---|
| Other names | Grey market goods, grey products, grey imports, transnational trade, product diversion |
| Definition | Importing and reselling authentic goods from another country without the licensed distributors' consent |
| Legality | Not prohibited by the Berne Convention or the Paris Convention. Legal in the US, Hong Kong, and Australia. Not illegal in South Africa, but subject to the Consumer Protection Act and the Trademarks Act. |
| Examples | Car makers, perfumes, spirits, alcohol, luxury devices, luxury clothing, FMCG brands |
| Advantages | Provides a cheaper alternative to consumers, fuels company growth |
| Disadvantages | May be stopped by police or Customs to check for counterfeiting, can be detrimental to local distributors, may not be covered by warranties or guarantees |
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What You'll Learn
- Parallel import perfumes are also known as grey market goods
- They are original products, not counterfeit
- They are often sold at a lower price
- They are purchased from a foreign country and sold without the brand owner's permission
- They are not illegal in some countries, but they may be stopped by police or customs

Parallel import perfumes are also known as grey market goods
Parallel import perfumes, also known as grey market goods, are authentic products imported and resold from another country without the consent of the licensed distributors. They are typically sold at a much cheaper price than the recommended retail price (RRP). This is because parallel importers purchase products where the price is lower and import and sell them in a different country at a price usually between the lower and higher price.
Grey market goods are sold outside of the manufacturer's authorised channel. Manufacturers of computers, telecoms, and technology equipment often sell these products through distributors. Distribution agreements usually require the distributor to resell the products to end users only. However, some distributors choose to resell products to other resellers, and these products become grey market goods.
Grey markets can develop when demand temporarily exceeds supply, causing authorised local suppliers to run out of stock. This can happen with popular items such as video game consoles, dolls, magnets, and contraception. Grey market goods are often new, but some are used goods. They are usually identical to official imports in terms of looks and function.
The term "grey market" was used by manufacturers in the late 1980s to refer to resold products. Grey markets are not illegal in some countries, such as Australia, where legal reforms in 2018 made parallel importing easier. However, manufacturers may refuse to honour warranties for items purchased from grey market sources, and they may also limit supplies in markets where prices are low.
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They are original products, not counterfeit
Parallel import perfumes, also known as grey market goods, are original products that are purchased by importers from a foreign country and sold in another market without the permission of the brand owner or the intellectual property owner. While this practice is often associated with counterfeiting, it is not the same. Grey markets are considered "almost black markets", providing an opportunity for companies to bypass official channels and source branded goods directly from overseas suppliers.
The key difference between parallel imports and counterfeits is that the former are genuine products, while the latter are fake or imitation goods. Parallel import perfumes are often sold at a fraction of the price of their official counterparts, not because they are counterfeit, but due to various factors such as price differences in different countries and lower costs associated with non-approved distribution channels.
Price differences across countries create an arbitrage opportunity for parallel importers. They purchase products from one country at a lower price (P1) and sell them in another country at a price between P1 and the higher price (P2) in the second country. This practice can be detrimental to local distributors who have obtained licenses to sell the same products.
Parallel import perfumes may have slight defects, such as packaging damage or colour variations, but these are typically authentic fragrances. To ensure that these products are not counterfeit, they are often inspected by authorities, and retailers are required by law to disclose that they are parallel imports.
While the practice of parallel importing may be legal in some jurisdictions, it is important to note that it can still carry risks for consumers. The products may not be covered by warranties or guarantees, and there may be issues with product safety or compliance with local regulations. It is crucial for consumers to be well-informed and aware of the potential perils of purchasing parallel import goods.
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They are often sold at a lower price
Parallel import perfumes, also known as grey market goods, are original products that are purchased by importers from a foreign country and sold at a lower price. This type of market refers to the trade of commodities through unofficial distribution channels. For example, a salon owner may list hair care products on Amazon without the consent of the distributor, thus redirecting the product away from its authorised channel. These goods are then considered grey products and are no longer within the authorised selling channel set by the brand.
The price difference in different countries is one of the main reasons for the existence of grey markets. Manufacturers offer different prices for the same product in various countries to maximise profits based on demand. This price difference creates an opportunity for parallel importers to purchase products at a lower price (P1) in one country and sell them at a higher price (P2) in another, benefiting from arbitrage.
In some cases, manufacturers produce different versions of a product for sale in different markets. For example, the UK edition of Top Gear Magazine is sold in the UK, while Top Gear Australia is sold in Australia. However, some unofficial distributors in Australia also sell the UK edition, creating competition for the official distributors.
Parallel import perfumes are often sold at a lower price for several reasons. Firstly, they are purchased at a lower price in another country, and even with the added import costs, they can still be sold at a lower price than the official retail price. Secondly, parallel importers do not have the same overheads as official distributors, such as marketing and advertising costs, which allows them to sell the products at a lower price. Finally, parallel importers may be willing to accept a lower profit margin per product to increase sales and sell in bulk.
It is important to note that while parallel import perfumes are not counterfeit products, they may not be covered by the same warranties and guarantees as products purchased through official channels. Additionally, there may be slight variations in the product, such as packaging or colour, and they may not be authorised for sale in a particular country, which could result in legal repercussions for the importer.
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They are purchased from a foreign country and sold without the brand owner's permission
Parallel import perfumes, also known as grey market goods, are original products purchased from a foreign country and sold without the brand owner's permission. They are typically sold at a lower price than the original product and are often imported into a different country, benefiting from arbitrage. While this practice is not prohibited by the Berne Convention or the Paris Convention, it is regulated differently across various jurisdictions.
In South Africa, for instance, retailers are legally required to notify consumers that the goods they are selling are parallel imports. These goods are not considered counterfeit, but they may be imported without the brand owner's authority or knowledge, and consumers are warned that no guarantee or warranty will be honoured by authorised importers. Similar practices occur in Australia, where legal reforms in 2018 have made parallel importing easier.
The existence of grey markets for perfumes and other luxury goods can be attributed to various factors, including the price difference in different countries and the appetite for criminals to make quick money. Manufacturers often set different price points for their products in various markets to maximise profits based on demand. This price discrepancy creates an opportunity for parallel importers to purchase products at a lower price in one country and sell them at a higher price in another, undercutting authorised distributors.
While parallel importing may provide consumers with access to designer fragrances at more affordable prices, it can also come with risks. These products may not be covered by warranties or guarantees, and there is a potential for intellectual property infringement, which could result in legal repercussions for importers and consumers. Additionally, there is a chance that the product may not be safe for use or may not comply with local regulations.
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They are not illegal in some countries, but they may be stopped by police or customs
Parallel import perfumes, also known as grey market goods, are original products purchased by importers from a foreign country and resold in another country without the permission of the brand owner or the licensed distributor. They are typically sold at a lower price than the original product and are not covered by any warranty or guarantee.
While parallel importing is not illegal in some countries, the laws and regulations governing it vary across jurisdictions. For example, in South Africa, retailers are required by law to notify consumers that the goods they are selling are parallel imports. On the other hand, Japan's intellectual property rights law prohibits the domestic sale of audiovisual articles marketed for export.
The risk associated with purchasing parallel imported goods is that they may be stopped by the police or customs authorities to ensure they are not counterfeit. This is particularly important in the perfume industry, as it is susceptible to the negative impacts of unauthorised distribution channels, with parallel imports accounting for a significant portion of sales.
To address this issue, some countries have implemented regulations and laws. For instance, South Africa's Counterfeit Goods Act allows any interested person to file a complaint regarding suspected counterfeit goods. Similarly, the United States Supreme Court ruled in favour of the first-sale doctrine, permitting the importation and resale of copyrighted works lawfully produced overseas.
It is important to note that while parallel importing may provide consumers with access to cheaper goods, it can also have negative consequences for local distributors and authorised sellers, impacting their business and profit margins.
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Frequently asked questions
Parallel import perfumes are original products purchased by importers from a foreign country and resold in another country without the permission of the brand-holder or owner of any intellectual property in respect of the goods. They are also known as grey market goods.
No, they are not. Parallel import perfumes are genuine products. However, they may have slight defects such as damage to the box or slight colour variations.
The legality of parallel imports varies by jurisdiction. In some countries, such as the United States and Australia, parallel imports are legal. However, in other countries, they may be considered illegal if they infringe on intellectual property rights.
Parallel importers purchase products in one country at a lower price (P1) and import them into another country (P2), selling them at a price between P1 and P2, benefiting from arbitrage.
Parallel imports can make up a significant portion of the perfume market, with estimates as high as 50% of all perfume sales in the case of Chanel perfumes (Burr 2008).

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