Lance Carson
Whether or not to italicize perfume names depends on the style guide being used. For example, a French typographical rule states that luxury or high-end brand names should be italicized, but this is not a common practice in English. In MLA style, trademarked brand names are capitalized but not italicized. However, some sources suggest that using italics for product names can be effective in certain contexts, such as in resumes or cover letters, to draw attention to the product. Ultimately, the decision to italicize a perfume name may depend on the specific style guide or formatting rules being followed, as well as the desired emphasis or effect.
| Characteristics | Values |
|---|---|
| French typographical rule | Luxury or high-end brand names (perfumes, jewelry, haute couture) should be italicized |
| English language | No such rule exists |
| MLA style | Trademarked brand names are capitalized but not italicized |
| Resume or cover letter | Product names are not italicized |
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What You'll Learn
In French, luxury brand names are italicized
The use of italics for brand names is not a standard practice in English. For instance, the MLA style guide, used by many in the humanities, does not italicize brand names. However, it is worth noting that different style guides have different preferences, and some may prescribe the use of italics for brand names. Ultimately, the specific style guide being followed will dictate whether or not brand names should be italicized.
In French, however, a typographical rule states that luxury or high-end brand names, such as those associated with perfume, jewelry, or haute couture, should be italicized. This rule is said to liken these brands to artistic creations. For example, luxury French brands like Chanel, Cartier, Dior, Louis Vuitton, and Givenchy would be italicized in French text. This rule does not seem to apply to English text, as it was met with surprise and confusion by American commenters.
It is worth noting that the practice of italicizing brand names in French may be specific to certain contexts, such as advertising or marketing copy, and may not be universally applied in all types of French writing. Additionally, the application of this rule may vary depending on the specific style guide or publication being referenced.
While there may not be a universal rule for italicizing brand names in English, some writers may choose to use italics for emphasis or to set a brand name apart from the surrounding text. This could be done in a resume or cover letter, for example, to draw attention to a particular product or company name. However, in general, product names are not usually italicized in English, and other formatting options such as boldface or capitalization may be more effective in emphasizing brand names.
In summary, while French typographical rules prescribe the use of italics for luxury brand names, this practice is not standard in English. The use of italics for brand names in English varies depending on the specific style guide or publication in question, and other formatting options may be more commonly used to emphasize brand names.
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In English, trademarked brand names are capitalized, not italicized
In English, the general consensus is that trademarked brand names are capitalized and not italicized. This is the case for brand names like Band-Aid, Kleenex, and Xerox. However, when a trademarked brand name is used as a verb, it is often lowercased, as in "I xeroxed the report."
The MLA style guide, a widely used authority in English language usage, specifically mentions that brand names are not italicized. This is consistent with the general rule in English that trademarked brand names are not italicized.
It is worth noting that some languages, like French, have different typographical rules. In French, luxury or high-end brand names, such as those in the perfume, jewelry, or haute couture industries, are often italicized to liken them to artistic creations. However, this practice is not common in English and is considered unusual by many English speakers.
When it comes to product names, the general rule in English is to not italicize them. However, there may be exceptions depending on the specific style guide being used or the context in which the name is presented. For example, in a resume or cover letter, product names are typically not italicized, but boldface or capitalization may be used for emphasis.
Ultimately, the specific styling of brand names, whether trademarked or not, may vary depending on the context, the style guide being used, and the preferences of the writer or publisher. However, the standard rule in English is that trademarked brand names are capitalized and not italicized.
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In MLA style, product names are neither italicized nor put in quotations
The rules for italicizing product names depend on the style guide being used. In the case of the MLA style, product names are neither italicized nor put in quotations. This is based on the MLA Style Manual and Guide to Scholarly Publishing, second edition (1998) by Joseph Gibaldi, which mentions product and company names only once and does not italicize them.
For example, in the sentence "Future Shop, which offered technology supplies, was closed, and in a statement, the CEO wrote 'We regret to inform you...'", the name of the company, "Future Shop", is not italicized. This is also the case for the product name "The Fitness Fragrance" and the company name "Ralph Lauren" in the following example: "The Fitness Fragrance by Ralph Lauren. Advertisement. GQ Apr. 1997: 111–12".
However, it is important to note that other style guides may have different rules for italicizing product names. For instance, a French typographical rule states that luxury or high-end brand names, such as perfume, jewelry, and haute couture creations, should be italicized. This is not a common practice in English, but individual publishing houses or journals may have their own style guides that dictate whether or not to italicize product names.
In general, product names are not usually italicized, and other methods such as boldface or capitalization may be used to distinguish them.
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On resumes, product names are not italicized
There is no definitive rule on whether to italicize perfume names or not. A French typographical rule states that luxury or high-end brand names (perfumes, jewelry, and haute couture) should be italicized. However, this rule does not seem to be widely followed in English.
When it comes to resumes, product names are generally not italicized. Instead, it is more common to use boldface or capitalize the first word of the product name. This is because using italics can create too much emphasis and a weird contrast with section headers, which are usually bolded. Maintaining a consistent style throughout a resume is more important than worrying about whether to italicize product names.
In certain cases, such as when following a specific style guide or formatting an MLA-style paper, the conventions may differ. For example, Joseph Gibaldi's "MLA Style Manual and Guide to Scholarly Publishing" does not italicize product or company names. However, when it comes to citing magazines in a bibliography, most style manuals call for the italicization of the magazine name.
Ultimately, the decision to italicize product names on a resume may depend on the industry and personal preference, as long as consistency is maintained throughout the document.
As an example, if you are applying for a job in the publishing industry, you may want to follow the style used by others in the profession, such as referring to staff biography pages of major publishers.
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Style guides disagree on the use of italics
The use of italics for perfume names is a matter of stylistic preference and there is no definitive rule in English. While some style guides may recommend italicizing brand names, others do not specify or recommend against it. Ultimately, the decision to italicize a perfume name comes down to the specific style guide being followed or the personal preference of the writer.
In general, product names are not usually italicized. However, there may be exceptions for luxury or high-end brands, such as perfumes, jewelry, or haute couture creations, according to some style guides or language conventions. For example, a French typographical rule states that luxury brand names should be italicized to liken them to artistic creations. However, this rule does not seem to be widely followed in English, as most English speakers find it strange.
MLA style, for instance, does not require the use of italics for brand names, whether they are product names or company names. According to MLA guidelines, trademarked brand names are capitalized but not italicized. This is consistent with the general practice of capitalizing brand names to distinguish them from generic products. However, when a trademarked brand name has entered the language as a common noun, it is styled in lowercase without italics.
On the other hand, some writers may choose to italicize brand names, especially when referring to luxury or high-end products, to add emphasis or distinction. This is a subjective decision and may depend on the context or the intended audience. In some cases, boldface or capitalization of the first letter may be used instead of italics to achieve a similar effect.
The lack of a consistent rule for italicizing brand names can be attributed to the absence of a "ruling authority" in English. Different style guides may offer conflicting advice or leave the decision up to the writer's discretion. As a result, writers are often encouraged to pick a style guide that aligns with their preferences and be consistent in their usage.
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Frequently asked questions
No, in English, product names are not normally italicized. However, a French typographical rule states that luxury or high-end brand names (perfumes, jewelry, haute couture creations) should be italicized.
The styling of brand names depends on whether they are trademarked. Trademarked brand names are capitalized but not italicized.
Yes, the dictionary may specify that a trademarked brand name be lowercased when used as a verb. For example, "I xeroxed the report for my supervisor."
