Seamus Hammond
One Direction, the English-Irish boy band, has released four fragrances over the years: Our Moment, That Moment, You & I, and Between Us. Their first fragrance, Our Moment, was launched in 2013 and was a massive success, becoming the best-selling celebrity fragrance of Christmas that year. The perfume has received mostly positive reviews, with many praising its fruity and floral scent. It features top notes of forest fruits, red currant, and pink grapefruit, with base notes of musk, patchouli, and woody scents. The other fragrances by the band have also been well-received by fans, each offering a unique take on the band members' favourite scents.
| Characteristics | Values |
|---|---|
| Name | Our Moment |
| Launch Year | 2013 |
| Launch Date | 6 June 2013 |
| Launch Location | London |
| Endorsed by | One Direction |
| Perfumer | Sonia Constant |
| Fragrance Type | Floral Fruity |
| Top Notes | Forest Fruits, Red Currant, Pink Grapefruit |
| Middle Notes | Frangipani, Freesia, Jasmine |
| Base Notes | Musk, Patchouli, Woodsy Notes |
| Product Line | 30ml, 50ml, 100ml eau de parfum, shower gel, body lotion |
| Awards | Best female fragrance at the Pure Beauty Awards |
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What You'll Learn
Our Moment: One Direction's first fragrance
Our Moment is the first fragrance by the popular boy band One Direction. Launched in 2013, Our Moment is a floral fruity fragrance for women. The top notes of the perfume are forest fruits, red currant, and pink grapefruit, while the middle notes consist of frangipani, freesia, and jasmine. The base notes are musk, patchouli, and wood.
The scent is described as sweet, fruity, and floral, with a hint of vanilla and almond. It is said to be long-lasting, with moderate sillage, and perfect for summer hot weather. The perfume has received mixed reviews, with some praising its pleasant scent and longevity, while others find it too sweet and generic. However, even those who are not fans of the band have admitted to liking the fragrance.
The bottle design of Our Moment is also mentioned in the reviews, with one person calling it "gorgeous". The perfume holds sentimental value for some, reminding them of their friends and childhood. It has been described as a "signature scent" by one reviewer, who is in their twenties.
Our Moment is no longer in production, but it can still be found online, including on eBay and Amazon. It seems to be a popular choice, with some people even stocking up on extra bottles. For those interested in trying it out, it might be worth acting fast before the remaining stock runs out!
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That Moment: One Direction's second fragrance
One Direction's second fragrance, 'That Moment', was launched in April 2014 as a follow-up to their debut perfume 'Our Moment'. The boy band announced the new fragrance in a 35-second video posted on their YouTube channel on 27 February 2014.
'That Moment' is described as a floral fruity fragrance for women. It retains the original notes of 'Our Moment' while adding new scents. The top notes of 'That Moment' include green apple, pink grapefruit, and tangerine; the middle notes are jasmine and violet; and the base notes are musk and woody notes. The perfume has a longevity of 8+ hours, and some users have described its scent as "a nice hairspray scent".
The bottle design of 'That Moment' is similar to that of 'Our Moment', featuring an intricate pink glass bottle with a glass diamond. The advertising campaign for 'That Moment' included a 6-minute video featuring a Parisian fragrance photographer named Girolle, who is known for "taking some of the best photographs of all time". The video also features band member Niall, who raves about the photographer, and Rochelle, a "fragrance visualisation expert".
'That Moment' by One Direction received mixed reviews from fragrance enthusiasts. Some praised its scent, describing it as "amazing", "fruity and sweet", and "fresh and fruity". However, others found it too flowery or overpowering, especially in hot weather. Some reviewers also criticised the packaging, stating that the band could have been more subtle in promoting their fragrance.
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You & I: One Direction's third fragrance
One Direction's third fragrance, You & I, was released in 2014 as a women's perfume. It is described as a fun, clean, green, and slightly sweet fragrance, with a combination of mango, peony, and praline notes. The perfume is said to have a strong, fruity scent with some floral notes, including tropical vines, citrus, and watery melon.
You & I is a notable departure from the band's previous fragrances, Our Moment and That Moment, which are described as fruity romantic and floral romantic, respectively. While You & I maintains a fruity element, it adds a unique twist with its vibrant mango and grapefruit top notes, heart notes of creamy osmanthus, exotic orchid, and soft peony, and base notes of musk, indulgent praline, and sandalwood.
The perfume is available in four different forms: Eau de Parfum, Shower Gel, Body Lotion, and Candle. The Eau de Parfum comes in three sizes: 30ml, 50ml, and 100ml.
Reviews for You & I are mixed. Some praise the scent as pleasant, long-lasting, and suitable for any age group, while others find it too sweet, generic, and reminiscent of fruity shaving cream or air freshener. Despite the varying opinions, You & I stands out as a unique addition to the One Direction fragrance collection, offering a fun and fresh take on celebrity perfumes.
The band's first two perfumes, Our Moment and That Moment, were released in 2013, with Our Moment described as a floral fruity fragrance with forest fruits, red currant, and pink grapefruit top notes, and musk, patchouli, and woodsy base notes. The earliest edition of One Direction's fragrances was created in 2013, and the newest is from 2015, showcasing the band's foray into the fragrance world with multiple releases over a few years.
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Between Us: One Direction's fourth fragrance
Between Us is the fourth fragrance by the popular British boy band One Direction, and the first since Zayn Malik left the band. The fragrance was launched in August 2015, following Our Moment from 2013, That Moment from 2014, and You & I, also from 2014.
Between Us is an oriental floral fragrance for women, with top notes of mandarin essence, Italian nutmeg, and apricot. The middle notes include freesia, gardenia, and solar jasmine, while the base notes consist of Indonesian patchouli leaf, Madagascar vanilla, and amber. The perfume has been described as having a well-balanced blend of notes, resulting in a simple, beautiful, and natural scent. It has been praised for its strong performance and long-lasting scent, with some reviewers commenting that it is suitable for all ages and can be worn during both day and night.
The bottle design of Between Us is described as modern and stylish, with a more "grown-up" aesthetic compared to the band's previous fragrances. The fragrance has been well-received by fans and non-fans alike, with some reviewers commenting that it smells similar to more expensive fragrances but at a more affordable price point.
One Direction's fragrance line has been in the market since 2013, with their earliest edition launched in collaboration with nose Sonia Constant, who also created Between Us. The band's perfumes have gained a following, with fans discussing their favourite scents and the nostalgic value attached to them.
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One Direction's fragrances: Critical reception
One Direction, the English-Irish boy band, has released four fragrances over the years: "Our Moment", "That Moment", "You & I", and "Between Us". The first three are for women, while "You & I" is marketed as a unisex fragrance. The fragrances have received mixed to positive reviews from critics and fans alike.
"Our Moment", launched in 2013, was the band's first fragrance. It was a huge success, becoming the best-selling celebrity fragrance of Christmas 2013. The perfume has top notes of forest fruits, red currant, and pink grapefruit, with middle notes of frangipani, freesia, and jasmine, and base notes of musk, patchouli, and wood. Reviews for the scent were generally positive, with many praising its fruity and floral notes. One reviewer on Fragrantica described it as "juicy in the perfect way," while another said it was "not offensive" and "standard fruity floral." Sugarscape, a celebrity news website, also gave the fragrance a glowing review, stating that "their perfume is pretty damn good." However, some critics found it too sweet, comparing it to a "super-sweet Victoria's Secret fragrance" that is more suitable for pre-teen girls.
"That Moment", released in 2014, was the follow-up to "Our Moment". It was described as having a "new twist" on the original scent. If "Our Moment" was a tattoo, it would be Liam's arrows, representing the brotherhood of the band. "That Moment", on the other hand, would be Louis's "Oops" tattoo. While some fans loved the scent, others were less enthusiastic. One reviewer on Fashionista dubbed it "baby prostitute," while another compared it to a "juvenile fruity candy-like scent."
"You & I", the third fragrance, was released in 2014 and marketed as a unisex scent. It was described as having a more adult fragrance compared to the previous two.
"Between Us", the fourth and latest fragrance, was launched in 2015. It is described as a "captivating" and nostalgic scent, bringing back memories of the iconic band.
Overall, the critical reception of One Direction's fragrances has been mixed to positive. While some reviewers praised the scents as fun, fruity, and nostalgic, others found them too sweet or juvenile. However, with the band's massive fan base, the fragrances have been commercial successes, with "Our Moment" being the best-selling celebrity fragrance of Christmas 2013.
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Frequently asked questions
One Direction has released four fragrances, including "Our Moment", "That Moment", "You & I", and "Between Us". "Our Moment" is the most popular among the four, receiving mostly positive reviews and even winning an award at the Pure Beauty Awards for best female fragrance.
"Our Moment" is a floral fruity fragrance with top notes of forest fruits, red currant, and pink grapefruit, middle notes of frangipani, freesia, and jasmine, and base notes of musk, patchouli, and wood.
"Our Moment" was launched in 2013 and is no longer in production. However, you may still be able to find it online on websites such as Amazon or eBay.
Some perfumes that smell similar to "Our Moment" include "Sweet Like Candy" by Ariana Grande, "Berry Beauty" by Kensie, and "Flowerbomb" by Viktor and Rolf.
