The Scentsational World Of Michael Jordan's Cologne

NBA legend Michael Jordan has had a successful career both on and off the court. Aside from his majority stake in the Charlotte Hornets, Jordan has also ventured into the world of fragrances, launching his own line of perfumes and colognes. His self-titled cologne, Michael Jordan, was first released in 1996 and has since become a well-known scent for men, with a unique blend of cypress, grapefruit, lemon, cognac, geranium, cedar needles, Brazilian rosewood, and more. While the cologne received mixed reviews upon its release, it has gained a following for its refreshing and timeless scent, offering a pleasant and subtle aroma.

Michael Jordan's cologne was launched in October 1996

The cologne was an aromatic fragrance for men, with top notes of cypress, grapefruit, lemon, cognac, geranium, cedar needles and Brazilian rosewood. Middle notes included fir, juniper berries, lavender, incense, green tea, clary sage and cloves, while the base notes were sandalwood, musk and patchouli.

Despite the impressive sales figures, the consumers were not impressed. The cologne received poor reviews, with many people remembering it unfavourably years later. Some described the scent as "overripe citrus and hairspray", "aged butt cheese in a baseball glove" and synthetic. However, there were also some positive reviews, with some people saying that it was a great fragrance for the gym and others enjoying the nostalgia of the scent, reminding them of their childhood in the 90s.

Today, the cologne is still available but only as a discounted item from third-party sellers on Amazon. While it may not have stood the test of time, it remains a unique piece of Michael Jordan memorabilia.

The cologne was created by Steve DeMercado

Michael Jordan's cologne, created by DeMercado, was launched by the design house of Michael Jordan and is recommended for daytime and casual wear. The fragrance has received positive reviews, with customers praising its scent, value for money, and masculine appeal. However, opinions on its longevity are mixed, with some customers stating that it does not last long.

It was sold for $12-35 in department and sporting goods stores

Michael Jordan's self-titled cologne was launched in 1996 and sold for $12-35 in department and sporting goods stores. The cologne was created by the design house Bijan and was marketed with a $20 million ad campaign. The logo was a black silhouette of Jordan's head on a red background, and the bottle featured a cutout of a basketball and a rubber material at the bottom reminiscent of a basketball sneaker. The cologne was available in different-sized bottles, including a 3.4-ounce option.

The cologne sold very well initially, with Bijan reporting $40 million in sales in the first seven weeks, making it the best-selling new fragrance of 1996. It even won two awards from The Fragrance Foundation: Men's Fragrance Star of the Year and Men's National Advertising Campaign of the Year. However, despite the impressive sales figures, the consumers were not impressed, and the cologne received mostly negative reviews. Today, it can be found at discounted prices from third-party sellers on Amazon.

The cologne was a phenomenal failure

Michael Jordan's cologne was a phenomenal failure. Despite the basketball legend's success in other business ventures, his foray into the world of fragrances was not well-received. The cologne, launched in the '90s, sold very well initially, with impressive sales figures in the first few weeks. However, it seems that most customers were not impressed with the scent.

The cologne, created by Steve DeMercado, features top notes of cypress, grapefruit, lemon, cognac, geranium, cedar needles, and Brazilian rosewood. The middle notes include fir, juniper berries, lavender, incense, green tea, clary sage, and cloves, while the base notes are sandalwood, musk, and patchouli.

While some customers enjoyed the scent, describing it as "pleasant" and "clean", many others found it underwhelming and cheap-smelling. Some compared it to hairspray, while others said it smelled like "aged butt cheese in a baseball glove".

One issue with the cologne may have been its marketing. Fragrance expert Marian Bendeth notes that the cologne's minimalist advertising campaign, featuring only Michael Jordan himself, may have been a factor in its failure. The cologne was likely aimed at young people who admired Jordan, but the scent itself was perhaps more suited to an older demographic. Bendeth suggests that the cologne was "a fragrance meant for a mature audience, set up for failure from the start."

The scent is described as spicy lavender with amber, cedar, sandalwood, green tea, and leather notes

The Michael Jordan cologne is a refreshing spicy lavender fragrance with amber, cedar, sandalwood, green tea, and leather notes. It is a blend of citrus and woody scents, with top notes of cypress, grapefruit, and lemon; middle notes of juniper berries, lavender, and green tea; and base notes of sandalwood, patchouli, and musk. The scent is sophisticated and distinguished, suitable for a sporty fragrance that can be worn in a boardroom. It is recommended for daytime and casual wear.

The cologne was launched by the design house of Michael Jordan in 1996, with a $20 million ad campaign featuring a black silhouette of Jordan's head on a red background. The fragrance was created by Steve DeMercado, and it sold very well initially, with $40 million in sales in the first seven weeks. However, the consumers were not impressed, and the cologne received mixed reviews. Some people liked the scent, describing it as pleasant, sweet, and classic, while others found it too synthetic or citrusy.

The Michael Jordan cologne may have missed the target demographic, as it was intended for young people who admired Jordan, but the scent was more mature and sophisticated. Despite the mixed reviews, the cologne remains a memorable fragrance for many, evoking nostalgia for the 1990s.

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