Heidi Norton
Martha Stewart is a lifestyle guru known for her impeccable taste and incomparable passion. She has devoted her career to teaching and inspiring people to live more beautiful, functional, and meaningful lives. Stewart has a signature fragrance collection for the home called From the Garden, inspired by the many beautiful gardens she has at home. The collection includes six signature scents: Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, and Fresh Lemon Basil. In addition to her home fragrance line, Stewart is also known to be a fan of the Fracas perfume by Robert Piguet.
| Characteristics | Values |
|---|---|
| Name | "From the Garden" |
| Scents | Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, Fresh Lemon Basil, and Winter Evergreen |
| Products | Bar soap, hand soap, hand cream, body lotion, candles, diffusers, and room sprays |
| Inspiration | The gardens, flowers, fresh herbs, garden berries, and citrus plants at Stewart's farm |
| Packaging | Decorative glasses etched with a faux bois pattern, elegant white porcelain vessels |
| Price | $150 |
| Exclusivity | Sold exclusively online and at Barneys |
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What You'll Learn
Martha Stewart's 'From the Garden' collection
Martha Stewart's From the Garden collection is inspired by the many beautiful gardens at her home, including her grand flower-cutting garden and her collection of citrus plants. The collection includes bar soap, hand soap, hand cream, body lotion, candles, diffusers, and room sprays, all of which are available in six signature scents: Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, and Fresh Lemon Basil. There is also a holiday scent called Winter Evergreen.
The fig fragrance, Mission Fig, is an addictive scent of purple mission figs freshly picked from the tree. The Currant Berry scent is inspired by the tart, ripe red currant berries that Stewart grows in her garden. These berries are great for jams, jellies, tarts, and pies, and they add a lively fragrance to the collection.
The Fresh Lemon Basil scent is inspired by the fresh citrus basil that grows in Stewart's garden every summer, and the Cool Cucumber Water scent is reminiscent of the crispy cucumbers that grow on her trellises. The Calamondin Orange scent is likely inspired by the calamondin plant that Stewart houses in her vegetable greenhouse.
The From the Garden collection is designed to bring the beauty and inspiration of nature into your home. The products are packaged with attention to detail, from the individually wrapped bar soaps with the simple logo to the hand cream's handsome faux bois tube and the candles in decorative glasses etched with the same pattern.
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The Goldworm sisters' 12.29 candles
The Goldworm sisters, Dawn and Samantha, are the founders of 12.29, an olfactive branding company that designs custom scents for luxury brands. With their company, the sisters strive to bring sumptuous scents into people's homes. Their 12.29 candles are far from your average candle. For $150 each, the candles are packaged in an elegant white porcelain vessel that is dishwasher safe and refillable. The Goldworm sisters believe that "your sense of smell is the closest link to memory and emotion".
Thanks to their synesthesia, a neurological condition in which one type of stimulation evokes the sensation of another, the twins have the gift of seeing colours from a smell. This enables them to master the pairing of a fragrance to a person, boutique, or home. Their candles are all about communicating a message, and they are objects that you keep, not meant to be thrown away.
The Goldworm sisters have been in the industry for over a decade, with Dawn being "the nose" behind the heavenly fragrances and Samantha handling the business side. Their 12.29 candles are sold exclusively online and at Barneys. The contrasting textures of satin, chenille, and wood in their candles offer feelings of comfort and sensuality.
The Goldworm sisters have worked with numerous high-profile clients, including Lady Gaga, Kate Moss, and the Beckhams, curating custom perfumes and scenting the runways of NYFW. Their expertise in combining fashion and fragrance has made them a dynamic duo in the world of luxury branding and custom scents.
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Synesthesia and scent
Martha Stewart's signature home fragrance collection, "From the Garden", includes scents inspired by the gardens at her home, such as Fresh Citrus Basil, Crispy Cucumbers, and Calamondin Orange.
Synesthesia is a perceptual phenomenon where stimulation of one sense evokes an involuntary experience in another sense. For example, someone with synesthesia may experience colours when listening to music, or see shapes when they smell a certain scent. This phenomenon can occur between any combination of senses or cognitive pathways.
The most common forms of synesthesia are grapheme-colour synesthesia, spatial sequence, and number form synesthesia. Grapheme-colour synesthesia involves perceiving letters and numbers as inherently coloured. In spatial sequence and number form synesthesia, numbers, months of the year, or days of the week are perceived as precise locations in space.
A less common form of synesthesia is olfactory-visual synesthesia, where certain scents trigger the visualisation of colours, shapes, or images. For example, a synesthete may experience a particular scent as a "soft blue circle" or a "soft triangle". These shapes can be simple or complex geometric figures, or abstract forms. Some synesthetes have also described scents as having a sense of "smoothness" or "spikiness".
Another uncommon form of synesthesia is emotion-smell synesthesia, where emotions trigger a synesthetic smell. This can be the synesthete's own emotions or the emotions of others. For example, a synesthete may smell "attachment or commitment" in the absence of any laundry powder or soap smells. Bad feelings are often remembered better as they tend to smell more distinct.
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Martha Stewart's favourite fragrances
Martha Stewart is a lifestyle guru, entrepreneur, and author, who has inspired many with her impeccable taste. She has an entire collection devoted to her impeccable taste, called the Martha Stewart Collection, which includes her favourite fragrances.
Stewart's favourite fragrances are inspired by the gardens at her home. The 'From the Garden' collection includes bar soap, hand soap, hand cream, body lotion, candles, diffusers, and room sprays. The signature scents are Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, and Fresh Lemon Basil. The collection is inspired by the flowers, herbs, berries, and citrus plants that grow in her gardens. Stewart has a passion for gardening and finds inspiration in nature, which is reflected in her fragrance collection.
The fig fragrance, for example, is inspired by the scent of purple mission figs freshly picked from the tree. The Currant Berry fragrance is described as lively and tart, reminiscent of the ripest red currant berries. Stewart also grows cucumbers and basil, which inspired the Cool Cucumber Water and Fresh Lemon Basil fragrances. The Calamondin Orange fragrance is inspired by the citrus plants in her greenhouse, and the White Flowers scent is a tribute to her grand flower-cutting garden.
In addition to her own fragrance collection, Stewart is also a fan of the perfume Fracas by Robert Piguet. Created by perfumer Germaine Cellier, Fracas has been described as "awesome" by Stewart, who is known for her impeccable taste.
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Creating a signature home scent
Understanding the Basics of Scent
Scents have a profound impact on our emotions and memories. Our sense of smell is closely linked to our brain's emotional centre, evoking powerful memories and associations. This makes it essential to choose a signature home scent that aligns with the desired atmosphere and emotions you want to evoke in your space.
Finding Inspiration in Nature
Martha Stewart's "From the Garden" collection draws inspiration from the beautiful gardens and natural elements surrounding her. She has created fragrances that capture the essence of her gardens, including fresh citrus basil, crisp cucumbers, herbs, and a wide array of citrus plants. By taking cues from nature, you can create a signature scent that brings the outdoors in and adds a touch of freshness and serenity to your home.
Incorporating Personal Style
Your signature home scent should reflect your unique style and personality. Consider the décor and colour scheme of your space. The dynamic duo behind 12.29, an olfactive branding company, specialises in this very concept. They design custom scents for luxury brands by pairing fragrances with a person's style and surroundings. By combining your personal taste with the right fragrances, you can create a signature scent that becomes an integral part of your home's identity.
Choosing the Right Fragrance Notes
When crafting your signature home scent, consider the fragrance notes that appeal to you. Martha Stewart's collection offers a range of "livable scents," including Currant Berry, a tart and lively fragrance inspired by the ripeness of red currant berries; Mission Fig, capturing the essence of freshly picked purple figs; and Calamondin Orange, a citrusy delight. Explore different fragrance families, such as floral, fruity, woody, or herbal, and experiment with combining various notes to create a unique blend that speaks to your senses.
Selecting the Appropriate Delivery Methods
There are various ways to infuse your signature scent into your home. Martha Stewart's collection includes candles, diffusers, room sprays, and scented soaps. Candles, like those crafted by 12.29, can create a cosy atmosphere while filling the air with your chosen fragrance. Diffusers provide a subtle and continuous release of scent, perfect for a lasting impression. Room sprays offer instant fragrance, ideal for a quick refresh, while scented soaps and lotions can subtly impart your signature scent onto your hands and body.
By following these guidelines and drawing inspiration from Martha Stewart's approach to creating signature home fragrances, you can design a scent that becomes synonymous with your space. A signature home scent should be an extension of your style, evoking the desired emotions and memories you want to associate with your surroundings.
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Frequently asked questions
Martha Stewart's signature home fragrance line is called "From the Garden". It includes bar soap, hand soap, hand cream, body lotion, candles, diffusers, and room sprays.
There are six signature scents in the collection: Mission Fig, Calamondin Orange, White Flowers, Currant Berry, Cool Cucumber Water, and Fresh Lemon Basil. There is also a Winter Evergreen scent for the holidays.
The collection was inspired by the gardens at Martha Stewart's home, including her grand flower-cutting garden and her wide collection of citrus plants.
The fragrances were created by the olfactive branding company 12.29, founded by twin sisters Dawn and Samantha Goldworm. Dawn, who has synesthesia, is the "nose" behind the fragrances, while Samantha handles the business side.
