Seamus Hammond
LVMH Fragrance Brands is a house of the Perfumes and Cosmetics division of LVMH Group. It was created in 2011 and combines the expertise and passion of two iconic brands: Parfums Givenchy and Kenzo Parfums. LVMH Fragrance Brands creates desirable and bold fragrance and beauty products, encouraging employees to be imaginative and innovative. The Perfumes and Cosmetics division of LVMH also includes Parfums Dior and Guerlain.
| Characteristics | Values |
|---|---|
| Year of Formation | 2011 |
| Number of Brands | 2 |
| Number of Employees | 2909 |
| Percentage of Women Employees | 85% |
| Percentage of Women Employees in Retail | 54% |
| Number of Countries | 20 |
| Brands | Parfums Givenchy, Kenzo Parfums, Parfums Dior, Guerlain |
| Headquarters | 77, Rue Anatole France, Levallois-Perret, Île-de-France 92300, FR |
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What You'll Learn
- LVMH Fragrance Brands was created in 2011, bringing together two iconic brands: Parfums Givenchy and Kenzo Parfums
- The Perfumer's Garden, a unique creation in the heart of the Trianon estate, invites visitors to discover the secrets of perfumes in the court of Versailles
- LVMH Fragrance Brands has five strategic pillars: Born from Couture, Positive Transformation, Empowered Teams, Creativity and Operational Excellence, and a Strong Set of Values and Attitudes
- The Art & Environment Prize is awarded annually to a project focusing on the relationship between artistic creation and the environment
- LVMH Fragrance Brands partners with LIVE, a foundation chaired by Madame Macron, to help people over 25 find employment
LVMH Fragrance Brands was created in 2011, bringing together two iconic brands: Parfums Givenchy and Kenzo Parfums
LVMH Fragrance Brands is a house under the Perfumes and Cosmetics division of the LVMH Group. It was created in 2011, bringing together two iconic brands: Parfums Givenchy and Kenzo Parfums.
Parfums Givenchy is a French perfume brand founded by Hubert de Givenchy. The brand was launched in 1957 with the fragrance Monsieur de Givenchy, followed by L'Interdit in 1958, which was famously advertised by Audrey Hepburn. Givenchy fragrances have been worn by famous patrons including the Guinness, Grimaldi, and Kennedy families. The brand has since expanded into cosmetics, launching a cosmetic line in the United States.
Kenzo Parfums, on the other hand, was launched in 1987 as a separate fragrance division of the Kenzo brand. The earliest known Kenzo perfume, King Kong, dates back to 1978. Kenzo Parfums' first official release was Kenzo for Women in 1988, later renamed ça sent beau. The brand has since released a series of successful fragrances for men and women, including its flagship scent, Flower by Kenzo. Kenzo fragrances are known for their innovative compositions, artistic flair, and unique olfactory signatures, often drawing inspiration from nature, culture, and the brand's Japanese heritage.
By uniting Parfums Givenchy and Kenzo Parfums, LVMH Fragrance Brands offers a diverse range of fragrances and beauty products, leveraging the expertise and passion of these two iconic brands.
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The Perfumer's Garden, a unique creation in the heart of the Trianon estate, invites visitors to discover the secrets of perfumes in the court of Versailles
LVMH Fragrance Brands is a house of perfumes and cosmetics under the LVMH Group. It was created in 2011 and combines the expertise and passion of two iconic brands: Parfums Givenchy and Kenzo Parfums. LVMH Fragrance Brands creates desirable and bold fragrances and beauty products, reflecting its couture heritage.
The Perfumer's Garden, located in the heart of the Trianon estate at the Palace of Versailles, is a unique creation that invites visitors to discover the secrets of perfumes in the court of Versailles. This garden is a collaboration between the Trianon gardeners and perfumer Francis Kurkdjian, a graduate of Versailles' perfumery school. Kurkdjian's life has been intricately tied to the Palace of Versailles; he even recreated Marie-Antoinette's fragrance, Sillage de la Reine, based on historical documents. The Perfumer's Garden is a return to the atmosphere of 17th-century gardens, featuring hundreds of flower essences that showcase the history of perfume and its uses at the Court of Versailles.
The garden is divided into three distinct spaces, each offering a unique fragrance experience. Visitors will encounter classic floral species, such as roses and jasmine, as well as plants with unexpected scents, like chocolate cosmos and apple geranium. The garden also features "mute" or silent flowers, such as hyacinths and violets, which have a distinct smell but cannot be used in perfumery. The Perfumer's Garden is designed to build awareness of the history of fragrance at the court of Versailles, where fragrance took off in the late 17th century.
The garden is located around the Châteauneuf Orangery and features a long walkway lined with Japanese cherry blossoms, leading to the more intimate "Secret Garden." This hidden garden is shielded from the outside world, featuring perennials and unique plants that blossom at different times of the year, creating a captivating and ever-changing olfactory experience.
The Perfumer's Garden at the Palace of Versailles is a living tribute to the art of perfumery and the rich history of fragrances that captivated the court of Versailles.
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LVMH Fragrance Brands has five strategic pillars: Born from Couture, Positive Transformation, Empowered Teams, Creativity and Operational Excellence, and a Strong Set of Values and Attitudes
LVMH Fragrance Brands is a house of the Perfumes and Cosmetics division of LVMH Group, bringing together the expertise of two iconic brands: Parfums Givenchy and Kenzo Parfums. LVMH Fragrance Brands is guided by five strategic pillars:
Born from Couture
LVMH Fragrance Brands is inspired by its couture heritage. The brand's fragrances are described as "highly desirable and bold", reflecting a unique spirit promoted by talents worldwide.
Positive Transformation
LVMH Fragrance Brands encourages employees to embrace their entrepreneurial spirit and be a part of a positive transformation. The brand's partnership with LIVE - L'Institut des Vocations pour l'Emploi, a foundation chaired by Madame Macron, is a testament to this pillar. The program helps individuals over 25 years old rediscover their professional and social lives through mentorship and coaching.
Empowered Teams
The brand believes in empowering its teams and apprentices to foster creativity and achieve operational excellence. LVMH Fragrance Brands encourages employees to realise their true potential through empowerment, innovation, and a supportive team environment.
Creativity and Operational Excellence
LVMH Fragrance Brands strives for operational excellence within the LVMH Group. The brand encourages employees to be imaginative, innovative, and beautifully creative. This is evident in their unique fragrance experiences, such as the Gentleman Society Extrême launch, which offered an extreme sensory experience to explore the essence of the fragrance.
Strong Set of Values and Attitudes
LVMH Fragrance Brands operates with a strong set of values and attitudes, encapsulated in the acronym DARE: Determination, Agility, Realism, and Empathy. The brand's dedicated CSR team develops specific platforms for Givenchy and Kenzo, aligning with the LVMH LIFE 360 environmental group program. Givenchy's CSR program, DARE TO REINVENT, supports those in need of a second chance, while Kenzo focuses on combining aesthetics with environmental impact reduction.
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The Art & Environment Prize is awarded annually to a project focusing on the relationship between artistic creation and the environment
LVMH Fragrance Brands is a house of the Perfumes and Cosmetics division of LVMH Group. It was created in 2011 and combines the expertise and passion of two iconic brands: Parfums Givenchy and Kenzo Parfums. LVMH Fragrance Brands creates highly desirable and bold fragrance and beauty products. The company encourages its employees to be imaginative, innovative, and to realise their true potential.
The inaugural winner of the Art & Environment Prize in 2023 was Djabril Boukhenaïssi, whose exhibition À ténèbres was presented at Lee Ufan's Espace MA Arles from July 1 to September 1, 2024. The exhibition dealt with the disappearance of night, and the artist brought together paintings and engravings produced during his residency. The Prix Art & Environnement 2024 aims to develop a creative space that enables conceptual, semantic, and aesthetic bridges between the work of young designers and that of Lee Ufan.
Another notable award that recognises the relationship between artistic creation and the environment is the Eric and Wendy Schmidt Environment and Art Prize. This prize is awarded by MOCA every two years from 2024 until 2030. The inaugural winners in 2024 were Julian Charrière and Cecilia Vicuña, who were selected for their unique yet complementary approaches to addressing environmental issues through art.
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LVMH Fragrance Brands partners with LIVE, a foundation chaired by Madame Macron, to help people over 25 find employment
LVMH Fragrance Brands, a house of the Perfumes and Cosmetics division of LVMH Group, has proudly partnered with LIVE – L'Institut des Vocations pour l'Emploi for the 9th consecutive time. LIVE is a foundation chaired by Madame Macron, which is designed to help people over 25 years old to find employment.
LIVE offers mentees the chance to discover a new vocation and gain access to training and individual coaching. Since the launch of the program, over 80% of mentees have found employment, enabling them to rediscover their professional and social lives. LVMH Fragrance Brands welcomed mentees to their headquarters in March, where they had the opportunity to meet and discuss their projects with their mentors.
LVMH Fragrance Brands brings together the expertise and passion of two iconic brands: Parfums Givenchy and Kenzo Parfums. The company creates highly desirable and bold fragrance and beauty products, with an entrepreneurial spirit and a commitment to operational excellence. LVMH Fragrance Brands encourages its employees to be imaginative, innovative, and empowered, with the belief that "Beauty Needs Entrepreneurs".
The company's Employee Value Proposition (EVP) is built on the unique heritage of its brands and its aspirations as an employer of choice. It is brought to life through five strategic pillars: "Born from Couture", "Positive Transformation", "Empowered Teams", "Creativity and Operational Excellence", and a "Strong Set of Values and Attitudes". LVMH Fragrance Brands is committed to fostering an inclusive work environment, championing gender parity, salary equity, and a discrimination-free workplace.
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Frequently asked questions
LVMH Fragrance Brands is a house of the Perfumes and Cosmetics division of LVMH Group. It was created in 2011 and combines the expertise and passion of two iconic brands: Parfums Givenchy and Kenzo Parfums.
Some of the fragrance brands under LVMH include Dior, Kenzo, Loewe, Acqua di Parma, Givenchy, and Guerlain.
Notable fragrances include L'Or de J'adore by Dior, Gentleman Society Extrême by Givenchy, and FLOWER IKEBANA BY KENZO.
LVMH encourages its employees to be imaginative, innovative, and entrepreneurial in their pursuit of beauty. They believe that "Beauty Needs Entrepreneurs" and have five strategic pillars: "Born from Couture", "Positive Transformation", "Empowered Teams", "Creativity and Operational Excellence", and "Strong Set of Values and Attitudes".
LVMH values its employees and provides opportunities for growth and empowerment. They have partnered with LIVE (L'Institut des Vocations pour l'Emploi), a foundation that helps individuals over 25 years old find employment through mentorship, training, and coaching.
