Seamus Hammond
BMW's Ambient Air package offers a discreet air fragrancing feature, allowing drivers to perfume their car interiors at the touch of a button. This is achieved through ionisation, which involves using an ionizer to remove unwanted smells and replace them with selected scents. BMW's fragrance designer, Annabelle Coffinet, is responsible for creating premium and elegant fragrances that are adapted to the car interior environment and tailored to different regions. The result is a perfect scent that enhances the driving experience and evokes emotions and sensations.
| Characteristics | Values |
|---|---|
| Purpose | To clean and subtly perfume the interior of a BMW |
| How it works | Removes suspended particles of unwanted smells and replaces them with selected scents |
| Controls | Ionization and air fragrancing can be controlled through the iDrive display |
| Fragrance designer | Annabelle Coffinet |
| Fragrance characteristics | Discreet, unisex, and non-polarising |
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What You'll Learn
- BMW's fragrance designer, Annabelle Coffinet, creates the perfect scent for BMW cars
- The BMW Ambient Air Package can clean and subtly perfume the car's interior
- The ionizer function removes unwanted smells and replaces them with selected scents
- The scent intensity and type can be customised through the iDrive display
- BMW's fragrance designer is inspired by nature and other art forms
BMW's fragrance designer, Annabelle Coffinet, creates the perfect scent for BMW cars
BMW's fragrance designer, Annabelle Coffinet, has been creating the perfect scent for BMW cars for over ten years. Coffinet studied at the ISIPCA (Institut Supérieur International du Parfum, de la Cosmétique et de l’Aromatique) in Versailles, where she honed her skills in fragrance design. She has a natural talent for remembering, associating, describing, and classifying every smell, which led her to pursue a career in fragrance design.
Coffinet's passion for fragrances began in her childhood, where she found herself fascinated by all kinds of smells, both good and bad. This curiosity led her to collect fragrance bottle samples and learn about their unique scents. Her exceptional sense of smell allowed her to recognise fragrances in her daily life.
Before joining BMW, Coffinet noticed the intense and powerful nature of many interior car fragrances, with Coconut Vanilla being a popular choice. She envisioned a more premium and elegant fragrance experience for the premium car segment, and BMW provided the perfect opportunity to bring her vision to life.
Coffinet's role at BMW involves creating a unique olfactory identity for the brand. She has determined a range of ten perfumes that can be used to enhance the ambiance of BMW car interiors. These fragrances are inspired by nature, subtly dosed, and carefully diffused to ensure they do not overpower the passengers. The fragrances are designed to embody the elegance and sophistication associated with the BMW brand.
In addition to her work on specific BMW car models, Coffinet also explores the potential for customers to individualise their cars with custom fragrances. She believes that scents can open up holistic experiences and add unique dimensions to car interiors, providing a level of relaxation and personalisation tailored to each customer's preferences.
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The BMW Ambient Air Package can clean and subtly perfume the car's interior
The BMW Ambient Air Package is an innovative feature that not only enhances the air quality inside your car but also subtly perfumes the interior to elevate your driving experience. This package is designed to be discreet, providing a gentle and elegant fragrance that is neither overpowering nor polarising.
The technology behind this feature involves an ionizer that actively cleans the air inside the cabin. It does so by removing unwanted particles and odours, ensuring the air you breathe is fresh and pleasant. This process is known as ionisation, and it is a key component of the BMW Ambient Air Package's ability to maintain a clean and comfortable car interior.
In addition to its air-purifying capabilities, the BMW Ambient Air Package also infuses the cabin with a scent of your choosing. You can select from a variety of high-quality fragrances to create the perfect atmosphere inside your car. The intensity of the fragrance can be adjusted to suit your personal preference, ensuring that the scent is always subtle and never overwhelming.
The development of these fragrances is a meticulous process overseen by BMW's Fragrance Designer, Annabelle Coffinet. Coffinet's inspiration comes from nature, and she strives to create elegant and premium fragrances that are a far cry from the overpowering scents that are typically found in car air fresheners. The result is a range of discreet, unisex, and balanced fragrances that are designed to evoke emotions and create a memorable driving experience.
The BMW Ambient Air Package showcases BMW's attention to detail and their commitment to providing a luxurious driving experience. By offering both air purification and subtle fragrancing, BMW ensures that their customers can enjoy a clean, fresh, and pleasantly scented environment during their journeys. This feature is just one example of how BMW is continuously pushing the boundaries of automotive innovation and comfort.
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The ionizer function removes unwanted smells and replaces them with selected scents
The BMW Ambient Air Package is a feature in some BMW models that allows you to clean and subtly perfume the interior of your car. The package includes an ionizer that functions to remove unwanted odours and replace them with selected scents, enhancing your driving experience.
The ionizer works by removing suspended particles of unwanted smells from the interior air of the cabin. This process is known as ionisation, and it is a feature of the four-zone climate control system offered in the BMW 5 Series Sedan. By clicking through the settings on the iDrive display, drivers can choose the intensity of the Ambient Air Package as well as their preferred scent.
BMW's Fragrance Designer, Annabelle Coffinet, is responsible for creating the perfect scent for BMW cars. She has described the process of creating a car fragrance as a balance between art and science. The fragrance must be adapted to the interior environment, taking into account the volume and type of material. It typically takes about two years to develop a complete fragrance.
Coffinet has also shared her inspiration for creating car fragrances. She believes that nature is the most powerful source of inspiration and that simplicity often leads to clearer memories. Fragrances can evoke emotions and sensations, creating a unique atmosphere inside the car. In addition, Coffinet considers it important to develop international fragrances that are discreet, unisex, and non-polarising to cater to a wide range of customers.
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The scent intensity and type can be customised through the iDrive display
BMW's iDrive display is a 10.25-inch high-resolution screen that allows drivers to control various vehicle functions, including navigation, telephone, and entertainment features. One of the unique features of the iDrive display is its ability to customise the scent intensity and type for the car's interior fragrancing system.
The BMW Ambient Air package, developed in collaboration with Fragrance Designer Annabelle Coffinet, offers a range of high-quality scents that can be customised through the iDrive display. Drivers can select their preferred scent and adjust the intensity to suit their preferences. The system cleans the interior air by removing unwanted odours and particles, replacing them with the selected scent to enhance the driving experience.
The process of creating a car fragrance is intricate and can take up to two years. Coffinet's challenge was to design international fragrances that would appeal to diverse regions while considering regulations and cultural preferences. The result is a discreet, unisex, and non-polarising fragrance that is adapted to the interior environment of the car, taking into account the volume and materials used.
Through the iDrive display, drivers can explore different scent options and adjust the intensity to their liking. The display also provides illustrations of the current fill level of each perfume, allowing for easy monitoring and replacement when needed. This level of customisation ensures that drivers can create a unique and personalised atmosphere during their journey.
The combination of innovative technology, such as the iDrive display, and attention to sensory details, like customised fragrances, showcases BMW's commitment to providing a premium driving experience that caters to the comfort and preferences of its customers.
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BMW's fragrance designer is inspired by nature and other art forms
BMW's fragrance designer, Annabelle Coffinet, draws inspiration from nature and other art forms when crafting the perfect scent for the carmaker's interior fragrancing system. Coffinet, who has been fascinated by smells since her childhood, takes a premium and elegant approach to her craft, creating fragrances that are discreet, unisex, and non-polarising.
The BMW Ambient Air package is designed to clean and subtly perfume the car's interior, enhancing the driving experience. Coffinet's challenge is to create an international fragrance that fits every region in terms of hedonism and regulation. She must also adapt the fragrance to the car's interior environment, taking into account the volume and type of material used.
Nature is a powerful source of inspiration for Coffinet. She believes that the simpler the inspiration, the clearer the memory it evokes. Fragrances, she says, play a key role in creating an atmosphere and evoking memories, and these associations are perfect for a car interior. For example, Coffinet was inspired by the BMW 7 Series Steinway Edition at BMW Welt in Munich, which used a combination of art to express emotions in a car interior.
Coffinet also draws inspiration from other art forms like music, painting, architecture, colours, textures, and materials. She recognises the importance of balance in the composition of her fragrances, aiming to create scents that induce curiosity and encourage self-discovery. The development of a complete fragrance typically takes about two years.
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Frequently asked questions
BMW's ionisation and discreet air fragrancing is part of the four-zone climate control system in the BMW 5 Series Sedan. The system allows you to clean and subtly perfume the interior of your BMW using high-quality scents of your choosing.
The BMW Ambient Air Package includes an ionizer that cleans the interior air of the cabin by removing suspended particles of unwanted smells. It then replaces them with selected scents to enhance your driving experience.
You can control the system by clicking through the appropriate settings on your iDrive display. Here, you can choose the intensity of the BMW Ambient Air Package, as well as your preferred scent.
The fragrance designer for BMW is Annabelle Coffinet. She creates international fragrances fitting for every region in terms of hedonisms and regulations. The fragrances also need to be adapted for the interior environment, depending on the volume and kind of material.
It takes about two years to develop a complete fragrance for a BMW car.
