Seamus Hammond
Coco Mademoiselle by Chanel is an Oriental Floral fragrance for women. It was launched in 2001 by Jacques Polge, the nose of Chanel from 1978 to 2015. The perfume has top notes of orange, mandarin orange, bergamot, and grapefruit; middle notes of Turkish rose, jasmine, mimosa, and ylang-ylang; and base notes of patchouli, vanilla, white musk, and vetiver. It is described as a bold, sultry, and sexy fragrance that is both feminine and elegant.
| Characteristics | Values |
|---|---|
| Type | Eau de Parfum |
| Fragrance | Oriental Floral |
| Top Notes | Orange, Mandarin Orange, Bergamot, Grapefruit, Tunisian Curaçao, Orange Blossom |
| Middle Notes | Turkish Rose, Morning Rose, Jasmine, Ylang-Ylang, Mimosa, Florentine Iris, Litchi |
| Base Notes | Patchouli, White Musk, Vanilla, Vetiver, Tonka Bean, Opoponax |
| Perfumer | Jacques Polge |
| Introduced | 2001 |
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What You'll Learn
Top notes: orange, mandarin, bergamot, grapefruit
Chanel's Coco Mademoiselle is an oriental floral fragrance for women that was launched in 2001. The top notes of this perfume include a combination of orange, mandarin, bergamot, and grapefruit. These top notes are what give Coco Mademoiselle its initial scent upon application.
Orange is a citrus fruit that is a hybrid between a pomelo and a mandarin. It has a sweet citrus scent with a slightly astringent facet. Sweet orange oil, which is derived from the fruit's peel, is commonly used in perfumery due to its fresh and tangy aroma. Orange blossom and neroli are extracted from the flowers of the bitter orange tree, with neroli having a refreshing yet spicy floral scent.
Mandarin orange is also a citrus fruit, known for its bright orange skin and sweet, juicy flesh. Mandarin essential oil has a sweet, fruity, and citrusy aroma with a light floral undertone. It is commonly associated with good fortune in Chinese culture.
Bergamot is a citrus fruit that is a cross between a pear lemon and a Seville orange or grapefruit. It has a citrusy, bitter, and tart scent with a mild spicy tone. Bergamot essential oil is known for its refreshing and soothing qualities. It is commonly used in colognes and other fragrances to add a lift to heavier compositions.
Grapefruit has a light, luminous, and exotic scent. While it is not among the most popular citrus notes in perfumery, it has been used in both masculine and feminine fragrances. The scent of grapefruit essential oil is similar to that of sweet and bitter oranges, as well as lemons. It has a bitter herbaceous woody aspect, reminiscent of vetiver.
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Middle notes: rose, jasmine, ylang-ylang
The middle notes of a perfume are also known as the heart of the fragrance. They emerge once the top notes evaporate, and they last longer than either the top or base notes. The middle notes of Coco Mademoiselle are rose, jasmine, and ylang-ylang.
Rose is a classic ingredient in perfumery, and the specific type of rose used in a fragrance can vary. In Coco Mademoiselle, the rose note is described as velvety and Turkish or May rose absolute. It is a prominent note in the perfume, providing a strong, fresh, and pretty scent.
Jasmine is another traditional floral note used in perfumery. The jasmine in Coco Mademoiselle is described as musky, adding a warm and slightly sensual aspect to the fragrance.
Ylang-ylang is a floral note with a sweet, heady, and slightly fruity scent. It blends well with the other middle notes in Coco Mademoiselle, creating a rich and abstract accord.
Together, these middle notes form the floral heart of Coco Mademoiselle, contributing to its bold, elegant, and feminine character. They provide a juxtaposition of sparkly and velvety, bright and warm sensations, creating a unique and complex fragrance.
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Base notes: patchouli, vanilla, musk
Coco Mademoiselle by Chanel is an Oriental Floral fragrance for women. The base notes of any perfume are the slowest evaporating scents, and so they linger the longest on the skin. Coco Mademoiselle's base notes are patchouli, vanilla, musk, vetiver, tonka bean, and opoponax.
Patchouli is a member of the mint family, with frilly green leaves and purple flowers. Its scientific name is Pogostemon patchouli. It has a sweet, spicy, smoky, and cedar-like scent. Patchouli is the most powerful of any plant-derived essence. The oil is derived from the leaves, which are stripped and placed into woven baskets to ferment. The fragrance is then released through either CO2 extraction or steam distillation. Patchouli has been called 'the scent of the 60s' as the essential oil was often worn neat on the skin by young people.
Vanilla is a rich and complex raw material with a variety of characteristics. It can be sugary, warm, addictive, spicy, smoky, creamy, woody, powdery, or leathery. Vanilla can evoke a completely different mood depending on the other ingredients in the fragrance. It can be dark, mysterious, and sexy, or exotic, yummy, and addictive.
Musk is a class of aromatic substances commonly used as base notes in perfumery. It has a strong odor and is obtained from the musk deer, though it can also be derived from numerous plants with similar fragrances, as well as artificial substances. The musk pod is a gland in a pouch under the skin of the abdomen of the male musk deer. The reddish-brown paste inside the pod dries and becomes musk grain, which is tinctured with alcohol to create a pleasant odor. Musk is usually described as animalistic, earthy, and woody. It has been a key constituent in many perfumes and is one of the most expensive animal products in the world.
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Longevity and projection
Coco Mademoiselle by Chanel is a long-lasting fragrance. The scent typically lasts for 6 to 12 hours on the skin and even longer on clothing. The perfume is intensified by body heat, and its longevity can be enhanced by applying it to the creases of the knees and elbows. To maintain the fragrance, users are advised to avoid rubbing or dabbing the skin after application and to reapply to the wrists after hand-washing.
The perfume has a strong projection, with wearers reporting that they can smell it from 15 feet away. Its projection is particularly noticeable in the first 1 to 2 hours after application, with some users finding it almost tiringly intense during this period. The projection is described as beast-like, with a bold, sultry, and sexy character.
Coco Mademoiselle is a complex and unique fragrance that combines fresh, sweet, floral, and dark accords with traditional feminine and masculine elements. The top notes of Sicilian orange, mandarin orange, bergamot, and Tunisian curaçao provide a bright and sparkling opening. The heart notes of Turkish rose, jasmine, ylang-ylang, and mimosa create a rich, abstract, and floral accord. The base notes of patchouli, white musk, vanilla, vetiver, opoponax, and tonka bean add depth and warmth to the fragrance.
The combination of these accords gives Coco Mademoiselle a bold and elegant character, with a playful and rebellious spirit. It is a popular fragrance, with many users reporting that they receive compliments when wearing it. The scent is described as timeless and classic, with a strong feminine vibe.
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The advertising campaign
Chanel's advertising campaign for its Coco Mademoiselle perfume has featured Keira Knightley as the face of the fragrance since 2007. Knightley's decade-long association with the scent has made her synonymous with the perfume.
The original television advert, Coco Mademoiselle: The Film, aired in 2011 and was directed by Joe Wright. It showed Knightley riding a motorbike through Paris and had more than 9 million views. The follow-up, She's Not There, came in 2014 and was also directed by Wright. It featured Knightley driving a boat down the Seine and garnered over 13 million views on YouTube alone. Both films end with Knightley's character leaving a handsome man, armed only with her fragrance.
In 2018, Chanel launched a campaign for Coco Mademoiselle Intense, a darker, more mature version of the classic scent. The campaign video, directed by Johan Renck, showed Knightley frolicking around in a Parisian townhouse and dealing with the aftermath of a raucous party.
Chanel's third chapter in the Coco Mademoiselle campaign film series was directed by Joe Wright and released in March 2022. Knightley's character in the short films has been described as "mysterious" and "coquettish".
Chanel's 2022 Coco Mademoiselle Parfumé Spring campaign featured model McKenna Hellman. The campaign was captured by Chanel's Fashion Editor and Stylist, Ilona Hamer, and photographer Theo Wenner.
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Frequently asked questions
The top notes in Coco Mademoiselle are orange, mandarin orange, bergamot, and Tunisian curaçao.
The middle notes in Coco Mademoiselle are Turkish rose, morning rose, jasmine, mimosa, ylang-ylang, and florentine iris.
The base notes in Coco Mademoiselle are patchouli, vanilla, white musk, vetiver, opoponax, and tonka bean.
