Uncover The Magic: Understanding Fragrance Melts

A fragrance melt is a wax melt that works by using a heat source to release scent into the air. Wax melts and candles both use a combination of essential oils, fragrance oils, and wax to release scent upon being warmed.

Wax melts are a home fragrance product that release scent using a heat source

Wax melts can come in a variety of shapes, scents, and colors. They are used to produce room-filling aroma in minutes. Just like candles, wax melts can be used to produce room-filling aroma in minutes.

Wax melts can come in a variety of shapes, scents, and colors. They are used to produce room-filling aroma in minutes. Just like candles, wax melts can be used to produce room-filling aroma in minutes.

Melt Season is a luxury Chinese fragrance brand

Melt Season's scented products work by using a heat source to release scent into the air. Wax melts and candles both use a combination of essential oils, fragrance oils, and wax to release scent upon being warmed. Just like candles, wax melts can come in a variety of shapes, scents, and colors.

In 2020, Melt Season raised a seed round led by One Capital followed by an angel round of more than 10 million renminbi, or $1.4 million, led by Breeze Capital in early 2022. The brand began to establish a retail presence beginning with a store in Shanghai last August, located at the historical building that used to be the residence of Cheng Nien, the author of “Life and Death in Shanghai.”

In 2023, Estée Lauder Cos., the American beauty conglomerate, agreed to take a minority stake in Melt Season. The deal was made through the company’s early investment and incubation arm, New Incubation Ventures, or NIV. “Melt Season is a luxury brand born and raised in China. The label reinvents Chinese aesthetics and values with a modern vocabulary that is uniquely alive and fits well with the Estée Lauder Companies’ corporate culture,” the American beauty giant said in a statement. Melt Season is the second China-related investment for NIV. This September, NIV announced an investment in Code Mint, a Chinese clean beauty label.

Melt Season's modern take on Chinese aesthetics and evolving Chinese consumer needs have made it a luxury Chinese fragrance brand that is gaining popularity in the beauty industry.

Candles and wax melts both use a combination of oils and wax

Candles and wax melts both use a combination of essential oils, fragrance oils, and wax to release scent upon being warmed. Wax melts fall under the home fragrance category and work by using a heat source to release scent into the air. The heat comes from underneath the wax, usually via a small bulb of 25–15 watts; the wax slowly melts, releasing the infused fragrance oils without the flame. With candles, the heat from the ignited wick is what allows the fragrance or essential oil in the candle to release scent.

Melt Season offers scented candles and reed diffusers

Melt Season is a luxury fragrance brand founded in 2020 by Lishi Ni, a former music entertainment executive and Gentle Monster alumni. The brand is known for its modern take on Chinese aesthetics, and its 10 scents range from 980 renminbi, or $137, for its classic perfume products, to 1,280 renminbi, or $179, for its high-end perfumes.

Melt Season's scented candles and reed diffusers are designed to provide room-filling aroma in minutes. The heat from the ignited wick in candles allows the fragrance or essential oil in the candle to release scent. In contrast, wax melts use heat from underneath the wax, usually via a small bulb of 25–15 watts; the wax slowly melts, releasing the infused fragrance oils without the flame.

Melt Season's scented candles and reed diffusers are available in a variety of shapes, scents, and colors, allowing customers to choose the one that best suits their preferences and needs. The brand's modern take on Chinese aesthetics and high-quality products have made it a popular choice for those seeking specialty fragrances at high price points.

Melt Season has been supported by Estée Lauder, which has invested in the brand through its early investment and incubation arm, New Incubation Ventures, or NIV. The deal was made through the company’s early investment and incubation arm, New Incubation Ventures, or NIV.

Melt Season was founded in 2020

Melt Season is a luxury fragrance brand founded in 2020 by Lishi Ni, a former music entertainment executive and Gentle Monster alumni. The brand is known for its modern take on Chinese aesthetics, and its 10 scents range from 980 renminbi, or $137, for its classic perfume products, to 1,280 renminbi, or $179, for its high-end perfumes. The company also offers scented candles and reed diffusers.

In 2020, Melt Season raised a seed round led by One Capital followed by an angel round of more than 10 million renminbi, or $1.4 million, led by Breeze Capital in early 2022. The brand began to establish a retail presence beginning with a store in Shanghai last August.

Melt Season is a luxury brand born and raised in China. The label reinvents Chinese aesthetics and values with a modern vocabulary that is uniquely alive and fits well with the Estée Lauder Companies’ corporate culture. The company's evolving Chinese consumer needs are accustomed to buying specialty fragrances at high price points, but they also expect more from the brand, such as the tone of the message, the visuals, as well as the product quality.

In 2023, Estée Lauder Cos., the American beauty conglomerate, agreed to take a minority stake in Melt Season. The deal was made through the company’s early investment and incubation arm, New Incubation Ventures, or NIV.

Melt Season's 10 scents range from 980 renminbi, or $137, for its classic perfume products, to 1,280 renminbi, or $179, for its high-end perfumes. The company also offers scented candles and reed diffusers.

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