Antonio Mcgowan
A flanker is a new fragrance that shares some attributes of an already existing fragrance. These attributes may be the name, packaging or notes of the existing fragrance. For example, Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016). Issey Miyake's 1992 fragrance L'eau d'Issey was followed by L'eau d'Issey Pour Homme (1994) and L'Eau d'Issey Florale in 2011.
| Characteristics | Values |
|---|---|
| Definition | A flanker is a new fragrance that shares some attributes of an already existing fragrance. |
| Purpose | A flanker is a sequel that banks on the success of the original fragrance. It is an easy way for brands to shine a light on an existing franchise while offering new. |
| Examples | Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016). Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'eau d'Issey Pour Homme" (1994) and "L'Eau d'Issey Florale" in 2011. |
| Characteristics | A flanker takes the olfactory signature of the original fragrance and extends it in a natural direction, amplifying key facets and nuances, or subverting them. |
What You'll Learn
Offspring of a pillar fragrance
A flanker is a new fragrance that shares some attributes of an already existing fragrance. These attributes may be the name, packaging or notes of the existing fragrance.
The purest example of a flanker is a fragrance that takes the olfactory signature of the original and extends it in a natural direction, amplifying key facets and nuances, or subverting them.
An example of a flanker is Dior's 1985 fragrance Poison, which was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016).
Another example is Issey Miyake's 1992 fragrance "L'eau d'Issey", which was followed by "L'eau d'Issey Pour Homme" (1994) and "L'Eau d'Issey Florale" in 2011.
The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.
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Re-edition of an existing fragrance
A flanker is a new fragrance that shares some attributes of an already existing fragrance. These attributes may be the name, packaging or notes of the existing fragrance.
The purest example of a flanker is a fragrance that takes the olfactory signature of the original and extends it in a natural direction, amplifying key facets and nuances, or subverting them.
Flankers are an easy way for brands to shine a light on an existing franchise while offering new.
A flanker is a re-edition of a fragrance already launched on the market.
An example of a flanker is Dior's 1985 fragrance Poison which was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016).
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Same name, different packaging
A flanker is a new fragrance that shares some attributes of an already existing fragrance. These attributes may be the name, packaging or notes of the existing fragrance.
The purest example of a flanker is a fragrance that takes the olfactory signature of the original and extends it in a natural direction, amplifying key facets and nuances, or subverting them.
A flanker is a re-edition of a fragrance already launched on the market. It is a sequel banking on the original's success.
A flanker is an easy way for brands to shine a light on an existing franchise while offering new and different scents.
Examples of flankers include Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016). Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010.
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Same notes, different intensity
A flanker is a new fragrance that shares some attributes of an already existing fragrance. These attributes may be the name, packaging or notes of the existing fragrance.
The purest example of a flanker is a fragrance that takes the olfactory signature of the original and extends it in a natural direction, amplifying key facets and nuances, or subverting them.
The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013.
Perfume flankers come in all different shapes and sizes, and not all are created equal – some are better (much, much better) than others.
A flanker is a re-edition of a fragrance already launched on the market. It is an easy way for brands to shine a light on an existing franchise while offering new.
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Same notes, different version
A flanker is a new fragrance that shares some attributes of an already existing fragrance. These attributes may be the name, packaging or notes of the existing fragrance.
The purest example of a flanker is a fragrance that takes the olfactory signature of the original and extends it in a natural direction, amplifying key facets and nuances, or subverting them.
For example, Dior's 1985 fragrance Poison was followed by Tendre Poison (1994), Hypnotic Poison (1998), Pure Poison (2004), Midnight Poison (2007) and Poison Girl (2016). Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'eau d'Issey Pour Homme" (1994) and "L'Eau d'Issey Florale" in 2011.
The Jimmy Choo fragrance "Jimmy Choo" released in 2011 was supplemented by a flanker perfume "Exotic" released in 2013. Paco Rabanne's highly successful 2008 perfume for men "1 Million" was followed by a perfume for women "Lady Million" in 2010.
A flanker is a re-edition of a fragrance already launched on the market. It is an easy way for brands to shine a light on an existing franchise while offering new.
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Frequently asked questions
A flanker fragrance is a new fragrance that shares some attributes of an already existing fragrance.
A flanker fragrance extends the olfactory signature of the original fragrance, amplifying key facets and nuances, or subverting them.
Issey Miyake's 1992 fragrance "L'eau d'Issey" was followed by "L'eau d'Issey Pour Homme" (1994) and "L'Eau d'Issey Florale" in 2011.
Flanker fragrances are an easy way for brands to shine a light on an existing franchise while offering new.
Yes, a flanker fragrance is a sequel banking on the original's success.
