Seamus Hammond
LMS Fragrances is a perfume company based in Santa Barbara, California, with a unique business model that has proven to be successful. The company was founded by Susan Suh, who, along with her husband Robert, had no prior experience in the fragrance industry. LMS Fragrances has created a line of luxury perfumes known as d’essense, which are priced significantly lower than similar perfumes. The company has also launched local fundraising initiatives to support non-profit organizations and schools. With a focus on ethical business practices and a commitment to their consultants' success, LMS Fragrances has established itself as a prominent player in the fragrance industry.
| Characteristics | Values |
|---|---|
| Date of publication | 24/07/2015 |
| Company name | LMS Fragrances, Inc. |
| Company location | Santa Barbara, California |
| Company owner | Gathea Peaks |
| Company president | Susan Suh |
| Company CEO | Robert Suh |
| Company product | D'essense |
| Company product description | Luxury perfumes, 80 designer-named fragrances |
| Company product price | 80% below similar perfumes |
| Company product features | 28% essential oils, among the highest concentration of fragrance |
| Company product packaging | Hand-blown crystal flacons |
| Company product line | Perfumes, shea butters, lotions, candles |
| Company business model | Direct-selling |
| Company fundraising initiative | Local fundraising activities for nonprofit organizations |
| Company fundraising goal | Building an athletic track for a school |
| Company fundraising strategy | Selling products at a discounted price, with 50% of proceeds donated |
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What You'll Learn
LMS Fragrances' fundraising initiative
D’essense, an LMS Fragrances company, has launched a new corporate initiative to support local fundraising activities for nonprofit organizations, including schools and churches across the country. Local d’essense independent consultants will work with these organizations to sell a selection of the company’s products at a discounted price, with 50% of the proceeds going to the non-profit organizations.
The program was launched at an event to support the Peterson Elementary School PTA in Red Springs, with the funds being used to build an athletic track for the school that will be open to the entire community. Cathy Chavis, a d’essense independent consultant from Red Springs, North Carolina, will lead the initiative for the company.
Susan Suh, the founder and president of LMS Fragrances, expressed her excitement about the new fundraiser initiative and the positive impact it will have on the community. She also highlighted the opportunity for their independent consultants to introduce d’essense into local communities and build an active customer base.
D’essense, a pending member of the Direct Selling Association (DSA), offers a collection of 80 designer-named fragrances at affordable prices. The company's unique business model empowers its consultants to succeed by providing marketing materials and sales tools, and a profit structure that ensures both the company and its consultants benefit when products are sold to end users.
Through this fundraising initiative, LMS Fragrances demonstrates its commitment to giving back to the communities in which its independent consultants live and work, while also staying true to its core value of making fine fragrances accessible to everyone.
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D'essense by LMS Fragrances
Dessense by LMS Fragrances is a line of luxury perfumes founded by Susan Suh, who is also the president of the company. Headquartered in Santa Barbara, California, LMS Fragrances is the only direct-selling company in the US with a collection of 80 designer-named fragrances.
The unique selling point of the company is its commitment to enabling anyone to be successful. This means that the company does not make a profit from its consultants but alongside them. For example, consultants are not encouraged to stockpile inventory, and there are no monthly requirements to remain active. The company also provides marketing materials and sales tools to its consultants, including initial starter kits, at its own cost.
Dessense is a pending member of the Direct Selling Association (DSA). The company's vision is to make fine perfume products and distribute them through a team of highly motivated entrepreneurs. Dessense products include perfumes in hand-blown crystal flacons, purse atomizers, and a variety of shea butters, lotions, and candles in selected scents.
In 2014, the company had a cumulative annual growth rate of 115%, and its annual revenue in 2023 was $5.8 million. LMS Fragrances has also been involved in local fundraising initiatives, such as one in 2007 to build an athletic track for Peterson Elementary School PTA in Red Springs, North Carolina.
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LMS Fragrances' business model
LMS Fragrances is a fast-growing company founded by Susan Suh in Santa Barbara, California. The company is the only direct-selling company in the US with a line of luxury perfumes, known as d’essense. D’essense offers a collection of 80 designer-named fragrances priced 80% below similar perfumes sold in department stores.
LMS Fragrances' unique business model has been successful, with a cumulative annual growth rate of 115% over a three-year period. The company has provided an opportunity for approximately 2,500 women and men across the US to earn or supplement their family incomes.
In addition to the convenient purse atomizers available through fundraisers, d’essense sells perfumes in hand-blown crystal flacons and a variety of shea butters, lotions, candles, and more in selected scents. LMS Fragrances has also launched local fundraising initiatives to support nonprofit organizations, including schools and churches. In these fundraisers, local d’essense independent consultants work with organizations to sell the company's products at a discounted price, with 50% of the proceeds donated to the nonprofit organizations.
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LMS Fragrances' annual revenue
LMS Fragrances, Inc. is a company that sells luxury goods, jewelry, cosmetics, beauty supplies, and personal care products. It is headquartered in Santa Barbara, California, and has a revenue of $5.8 million with 17 employees.
LMS Fragrances has a corporate initiative to support local fundraising activities for nonprofit organizations, including schools and churches. The company's consultants work with these organizations to sell a selection of LMS Fragrances products at a discounted price, and 50% of the proceeds are donated to the non-profit. This initiative was first introduced in 2007 and continues to be a focus of the company, with the latest update on the initiative being posted in 2015.
The company's president, Susan Suh, has expressed enthusiasm for the initiative, stating that it is a way to give back to the communities where their independent consultants live and operate. The initiative also provides an opportunity for consultants to introduce the company's products, including fragrances for men and women, to local communities and build an active customer base.
LMS Fragrances' fundraising initiative has been well-received, with experienced professionals like Cathy Chavis expressing confidence in the quality and popularity of the company's products. The funds raised through these initiatives are used for various community projects, such as building an athletic track for a school, which will be open to the entire community.
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LMS Fragrances' owner
LMS Fragrances is a fast-growing company based in Santa Barbara, California, with a unique business model that has empowered thousands of women and men across the US to earn a living. The company was founded by Susan Suh, who is also the president of the company. Her husband, Robert Suh, is the CEO.
Susan, the daughter of a Korean diplomat, lived and worked in several countries before settling in California to raise her family. After the birth of her second child, she decided to leverage her MBA and corporate management experience to start her own business. Despite having no prior experience in direct selling or the fragrance industry, she and her husband were able to create a successful business by rethinking and improving the traditional direct-selling model. They assembled an impressive advisory board to assist with strategic planning, including former CEOs and presidents of major companies.
Susan's innovative business model has proven to be a success, with LMS Fragrances achieving a cumulative annual growth rate of 115% over a three-year period. The company's unique selling point is its commitment to establishing a new standard of conduct for the industry by pursuing business practices that enable anyone to succeed. They work alongside their consultants, sharing profits and not encouraging them to stockpile inventory. The company also provides its consultants with marketing materials and sales tools at its own cost, including initial starter kits.
LMS Fragrances is the only direct-selling company in the US offering luxury perfumes known as d'essense, a collection of 80 designer fragrances at affordable prices. The company has also introduced local fundraising initiatives where independent consultants work with non-profit organizations to sell products at discounted prices, with 50% of the proceeds donated to the charities.
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Frequently asked questions
LMS Fragrances is a company based in Santa Barbara, California, that sells perfumes and related fragrance products.
LMS Fragrances was founded by Susan Suh, a wife, mother of two, and the daughter of a Korean diplomat.
LMS Fragrances is the only direct-selling company in the US with a line of luxury perfumes known as d'essense. The company also has a unique business model where they aim to make money with their consultants, not from them.
D'essense is a collection of 80 designer-named fragrances priced at 80% below similar perfumes.
LMS Fragrances also sells products like shea butter, lotions, candles, and more in selected scents.
