Pura's Natural Promise: Pure, Natural, Healthy

Pura is a company that produces smart fragrance diffusers and car scent cartridges. The company claims that its products are safe, clean, and free from harmful chemicals, GMOs, parabens, and phthalates. They offer a wide range of scents, including Coconut Calm, Clementine Mango, and Amalfi Lemon & Mint, among others. The Pura diffusers can be controlled via a smartphone app, allowing users to schedule when they want their fragrances to turn on and adjust the fragrance intensity. However, some customers have raised concerns about the safety of Pura products, particularly regarding potential allergic reactions and headaches.

Pura's ingredients

Pura fragrances are designed by world-class perfumers and compounded in the USA with responsibly sourced ingredients. They are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing. The company claims that its fragrances are safe and clean, and are safe for kids and pets.

Pura's fragrances are created with an oil to effectively disperse scent. While fragrance life varies from scent to scent, if you can’t smell your fragrance anymore and it’s been diffusing for over 100 hours, the oil that is left is just that—oil, not fragrance. It's time to replace the fragrance.

Pura has a No List that outlines the ingredients it does not use in its fragrances. The company also provides a list of the main ingredients for each fragrance on its website under each fragrance description.

Pura's mission is to bring safe, premium fragrances to your home. The company is focused on making sure that it provides a clean and safe experience for people and pets, and it continues to re-evaluate and adjust its fragrance creation process to incorporate emerging information.

Safe for pets and children

Pura is marketed as a safe and clean fragrance experience for both people and pets. The company claims that its products are created without acetaldehyde, diclorobenzene, ethylhexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing. They are also said to be paraben/phthalate-free and cruelty-free.

However, some users have reported adverse reactions to the product, including severe allergic reactions and headaches. One user reported that their dog had a severe allergic reaction to the product, exhibiting a rash that worsened daily. The user also reported that their mother experienced a splitting headache after being in proximity to the diffuser.

Another user reported that their cat constantly itched its ears when they used the Pura diffuser, and their air purifier ramped up when the diffuser was in use, indicating that it detected something in the air.

While Pura claims that its products are safe for children and pets, it is important to note that individual experiences may vary, and some individuals or animals may be more sensitive to fragrances or other ingredients. It is always a good idea to use such products with caution and to monitor for any potential adverse reactions.

Diffuser safety

Pura fragrances are claimed to be safe for children and pets, as well as being free from parabens, phthalates, and other harmful ingredients. The company also states that their fragrances are non-GMO and do not contain essential oils, which can be harmful to pets. However, some users have reported adverse reactions to the fragrances, including headaches and migraines. In addition, pets may be allergic to the fragrances, as reported by one user whose dog developed a rash.

To minimise potential risks, it is important to ensure proper ventilation and follow any instructions provided by the manufacturer. It is also recommended to consult a healthcare professional if you have any concerns or experience any adverse reactions.

Another safety consideration with the Pura diffuser is the design, which requires it to be plugged directly into a wall outlet. This can limit placement options and make it difficult to find available outlets, especially in smaller spaces. Additionally, the diffuser must remain upright to function properly, which means it cannot be plugged into a flat extension cord.

Overall, while Pura diffusers offer convenience and customisation, it is important to be mindful of potential safety hazards and take appropriate precautions to ensure the well-being of everyone in the household, including pets.

Scent variety

Pura offers a wide range of scents to choose from, allowing you to create a unique and personalized fragrance experience. Their fragrances are designed by world-class perfumers and compounded in the USA with responsibly sourced ingredients.

The variety of scents available from Pura includes fresh, coconut, salt air, and beachy scents, as well as more specific options such as Clementine Mango, Amalfi Lemon & Mint, and Coconut Calm. They also offer Open-Air Technology scents designed to remove unwanted odors from your home, including formulas for bathrooms, kitchens, and pet odors.

You can customize your fragrance experience even further by using two different scents in your diffuser or by scheduling different scents for the morning and evening. For example, you could opt for an energizing scent to start your day and a calming scent to help you unwind at night.

Pura also offers seasonal fragrances, allowing you to embrace the spirit of the season with your favorite holiday scents. Whether you're looking for cozy winter aromas or refreshing summer scents, Pura has you covered.

With so many options to choose from, you can create a unique scent for every room in your home, from the kitchen to the bedroom. The possibilities are endless with Pura's extensive scent collection, letting you craft the perfect ambiance for any occasion.

Smart technology

Pura Smart Technology (PST) is a business unit of the Pura Group, founded in 2005. It is the pioneer of smart card manufacturing in Indonesia and is one of the biggest cellular card suppliers in the country, producing more than 50 million SIM cards annually. PST also supplies cards internationally.

PST provides comprehensive solutions for smart cards and Radio Frequency Identification (RFID)-based products, such as identity cards, e-payment cards, RFID wristbands, and key chains. They also offer IT development solutions, including RFID-based software for smartphones, allowing transactions and business processes to be completed anytime, anywhere.

PST's smart cards have security features like holograms and foils, offering better security and shorter production times compared to competitors. Their products are used in various sectors, including telecommunications, government, banking, and retail.

In addition to smart card technology, Pura Group also offers fragrance products through its partnership with Archipelago. The Pura Smart Home Diffuser uses smart technology to fill your home with your chosen fragrance. You can control the scent's strength and duration from your smartphone, and the geo-location technology adjusts the scent intensity based on your location. The diffuser has a sleek, modern design and is safe for homes with children and pets.

Frequently asked questions