Harry Styles is known for his bold fashion choices, so it's no surprise that he has a favourite fragrance: Gucci Mémoire d'une Odeur. Styles was the face of the Gucci campaign for this perfume, which is the brand's first universal fragrance, transcending gender binaries. The scent is described as fresh, floral, clean, and warm, with notes of chamomile, almond, jasmine, musk, cedar, sandalwood, and vanilla. In addition to Gucci Mémoire d'une Odeur, Styles is also rumoured to wear Tom Ford Tobacco Vanille and Dior Sauvage.
Characteristics | Values |
---|---|
Brand | Gucci |
Product Name | Mémoire d’une Odeur |
Fragrance Type | Mineral Aromatic |
Fragrance Profile | Musky, Sheer, Elegant |
Gender | Gender-neutral |
Top Notes | Roman Chamomile, Bitter Almond |
Heart Notes | Indian Coral Jasmine, Musk |
Base Notes | Sandalwood, Cedar, Vanilla |
Longevity | Moderate |
Best For | Daytime events in the sun |
What You'll Learn
Gucci Mémoire d’une Odeur is a gender-neutral scent
Harry Styles is the face of Gucci's first gender-neutral fragrance, Gucci Mémoire d’une Odeur. The scent, which transcends gender binaries, is a reflection of Styles' own eclectic fashion sense.
The fragrance is described as "airy, musky, and elegant", with a unique blend of notes. It opens with Roman chamomile and bitter almond, leading to a heart of Indian coral jasmine and warm musk. The base notes of cedar, sandalwood, and vanilla give the fragrance a creamy, inviting finish.
The bottle design is deliberately simple and gender-neutral, with a column-like structure and green tones. The packaging also reflects this theme, with celestial firmaments inspired by medieval and Renaissance art.
Mémoire d’une Odeur is a scent that explores the power of memories, bringing them back to life in the present. It is a universal fragrance, unassigned with a gender or a time, and can be worn by anyone, allowing each wearer to add their own personal touch.
Harry Styles himself is quoted as saying, "I really like wearing it because it’s [Gucci’s] first universal fragrance… It’s really fresh to me. Floral, clean, not heavy. It smells like what I imagine Joan Didion’s house to smell like." He also added that he wears it all the time, even to bed.
Gucci Mémoire d’une Odeur is a distinctive and versatile scent, perfect for daytime events and sunny days. It is a moderate-lasting cologne on most skin types and is an affordable option to add to anyone's fragrance collection.
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Harry Styles became the face of the Gucci Mémoire d’une Odeur campaign
Harry Styles is the face of the Gucci Mémoire d’une Odeur campaign. The British singer and actor is known for his bold fashion choices, and his favourite fragrance is Gucci Mémoire d’une Odeur, a scent he helped design with Gucci in 2019.
The Gucci Mémoire d’une Odeur campaign features a diverse cast of 21 talents, including Styles, designer and musician Zumi Rosow, artist Olimpia Dior, and designer Harris Reed. The campaign was shot on the outskirts of Rome, with images and video by Glen Luchford showing the cast dancing, picnicking at the sun-kissed ruins of Canale Monterano, and in and around their family home, Montecalvello Castle.
Styles told DazedDigital that the shoot "didn't feel like a typical new fragrance campaign shoot". He said: "We spent three days outside of Rome, hanging out. A couple of friends were on it, like Harris [Reed]. So that was really fun."
Gucci Mémoire d’une Odeur is a gender-neutral scent, a first for the luxury house. Styles said: "I really like wearing it because it’s [Gucci’s] first universal fragrance… It’s really fresh to me. Floral, clean, not heavy. It smells like what I imagine Joan Didion’s house to smell like."
The fragrance was created by Gucci's then-creative director, Alessandro Michele, and released in late 2019. It features notes of Roman chamomile, Indian coral jasmine, musk, sandalwood, cedar, and vanilla.
Styles is known for his love of experimenting with fashion and gender, and Gucci Mémoire d’une Odeur reflects this. The bottle is deliberately designed to be neither male nor female, with simple green tones and a column-like structure.
Styles reportedly wears the fragrance all the time, even to bed. He said: "It transcends gender. It’s Gucci Every one."
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Tom Ford Tobacco Vanille is a warm and spicy fragrance
Harry Styles, the famous singer, is rumoured to wear Tobacco Vanille. The fragrance has an old-world charm that suits Styles' distinctive fashion sense and magnetic charisma. It is a blend of sweetness, vanilla, and tobacco lead, with a touch of dried fruits and woody notes.
Tom Ford Tobacco Vanille is an elegant and sophisticated fragrance. It has an old-worldly charm with a modern twist, making it a perfect scent for special occasions or cool evenings. The spicy and sweet notes create a memorable trail, leaving a lasting impression wherever you go.
The fragrance is long-lasting and has excellent projection. It is a bold and confident choice, exuding warmth and sensuality. The blend of tobacco and vanilla is smooth and velvety, creating a sophisticated and inviting atmosphere. The addition of spice and dried fruit accords gives it a unique and intriguing character.
Tom Ford Tobacco Vanille is a versatile fragrance that can be worn casually or formally. It is suitable for both daytime and evening wear and can be an ideal choice for the fall and winter seasons. The scent is captivating and falls under the oriental category. The rectangular bottle with sleek, sophisticated looks and the amber colour exudes the essence of the fragrance.
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Harry Styles wears Dior Sauvage Eau de Parfum for Men
Harry Styles is known for his bold fashion choices, and his choice of cologne is no exception. Styles has been known to wear Dior Sauvage Eau de Parfum for Men, a scent that is both sensual and mysterious.
The Dior Sauvage Eau de Parfum is part of the Earthy & Woody fragrance family and combines citrus and wood scents for a unique and captivating aroma. The cologne features key notes of bergamot, vanilla, and nutmeg, creating a complex and layered scent that is both masculine and alluring.
The inspiration for this cologne comes from the magic hour of twilight in the desert, when the sky is set ablaze with colour. This is reflected in the rich, warm, and evocative scent of the cologne, with smoky accents of vanilla absolute and a touch of spice from the nutmeg.
Harry Styles is known to experiment with different scents, and his choice of Dior Sauvage Eau de Parfum for Men showcases his willingness to take risks and stand out from the crowd. The cologne's longevity and performance make it a favourite among those who want to make a lasting impression.
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Harry Styles is working on his own perfume line
Styles has been successful as a solo artist after rising to fame with the British boy band One Direction. He has a net worth of $120 million, according to Celebrity Net Worth, thanks to his music and lucrative world tours. His latest tour, 'Love on Tour', was a two-year endeavour that ended in July 2023 and became the fifth-highest-grossing tour of all time, according to Billboard. The 169-show tour grossed $617 million and sold more than five million tickets worldwide.
Styles' self-titled debut solo album was released in May 2017 and debuted at No. 1 on the Billboard 200. His second solo album, 'Harry's House', won Album of the Year at the 2022 Grammy Awards. The lead single, 'As It Was', topped the Billboard Hot 100 chart for 15 weeks straight.
In addition to his musical endeavours, Styles has also made a name for himself in the film industry. He made his acting debut in the 2017 award-winning film 'Dunkirk'. He has since appeared in several other films, including 'Eternals', 'My Policeman', and 'Don't Worry Darling'.
Styles has also been the face of campaigns for major brands such as Gucci and Apple. In 2022, he appeared in an Apple AirPods commercial, dancing to his song, 'Music for a Sushi Restaurant'. He donated his appearance fee from the campaign to the International Rescue Committee, an organisation providing humanitarian aid to Ukrainian refugees at the time.
With his upcoming perfume line, Styles joins a growing list of musicians who have ventured into the world of cosmetics and fragrances, including Ariana Grande, Rihanna, Taylor Swift, and Keith Urban. As fans eagerly await the release of his fragrances, it remains to be seen whether the scents will mirror his eclectic style or introduce a new facet of the artist.
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Frequently asked questions
Harry Styles' favourite Gucci cologne is Gucci Mémoire d’une Odeur. He was also the face of its campaign.
The cologne combines refreshing green notes with soft florals. It opens with Roman chamomile and bitter almond, followed by Indian Coral Jasmine and warm musk. The base notes are cedar, sandalwood, and vanilla.
Gucci Mémoire d’une Odeur can be purchased at Gucci stores, as well as on Amazon.