Heidi Norton
Our Moment is a perfume endorsed by the English-Irish boy band One Direction. It was launched on 6 June 2013 in London and was the best-selling celebrity fragrance of Christmas that year. The perfume has top notes of pink grapefruit, wild berries, and redcurrants, mid notes of fresh freesia, jasmine petals, and frangipani, and dry notes of creamy musk, sheer woods, and white patchouli. The scent has been described as fresh, sweet, subtle, and fruity, and has been compared to the scent of hairspray and cheap raspberry. The perfume is no longer in production, but it can still be purchased online.
| Characteristics | Values |
|---|---|
| Top notes | Pink grapefruit, wild berries, redcurrants |
| Mid notes | Fresh freesia, jasmine petals, frangipani |
| Dry notes | Creamy musk, Sheer woods, White patchouli |
| Scent | Sweet, fruity, floral, musky, fresh, subtle, herbal, fruity strawberry, raspberry, citrus, generic, light, airy, nostalgic, relaxing |
| Target audience | Teens, daughters, granddaughters, young fans of One Direction |
| Variants | 30ml, 50ml, 100ml eau de parfum, shower gel, body lotion |
| Genders | Women |
| Launch date | 6 June 2013 |
| Launch location | London |
| Launchers | One Direction |
| Best sellers | Christmas 2013 |
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What You'll Learn
One Direction's 'Our Moment' perfume: top notes
One Direction's Our Moment perfume was the band's first fragrance product, released in London on 6 June 2013. The top notes of this perfume are pink grapefruit, wild berries, and redcurrants.
The top notes of a perfume are the scents that are perceived immediately upon application. They are usually made up of small, light molecules that evaporate quickly, giving way to the middle and base notes. Top notes in Our Moment such as grapefruit, berries, and redcurrants are known for their refreshing, fruity, and tangy aromas.
Harry Styles described the perfume as smelling "like a summer's day", and a beauty blogger at the launch described it as fresh, sweet, and subtle. The combination of these top notes creates a delightful, fruity, and invigorating opening to the fragrance.
Some customers have also shared their impressions of the perfume's scent. One customer described it as "heaven", while another mentioned that it reminded them of their childhood. The perfume has also been described as having a nostalgic scent, evoking memories of "formals, house parties, and sweet 16s".
Overall, the top notes of One Direction's Our Moment perfume contribute to a delightful, fruity, and refreshing aroma that captures the essence of a summer's day.
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'Our Moment' perfume's middle notes
The middle notes of Our Moment perfume are Fresh Freesia, Jasmine Petals, and Frangipani. These scents are described as light and airy, with a pleasant floral and musk fragrance. The perfume has a cheap raspberry scent, which is followed by a light floral and musk scent. The scent is described as "like a summer's day" by Harry, one of the band members.
The middle notes of the perfume are a mix of floral and fruity fragrances, with a hint of musk. The scent is not too strong and is described as inoffensive, making it suitable for young fans of the group as well as older people. The fragrance is said to be long-lasting and has great longevity.
The combination of these middle notes creates a well-rounded and balanced fragrance that is not too overpowering. The scent is described as relaxing and easy to wear, making it a perfect choice for those who want a subtle and light perfume.
The middle notes of Our Moment perfume are carefully chosen to create a unique and appealing fragrance. The combination of Fresh Freesia, Jasmine Petals, and Frangipani adds a touch of elegance and sophistication to the overall scent, making it stand out from other perfumes on the market.
The choice of middle notes in Our Moment perfume showcases the thought and care that went into creating this fragrance. The result is a well-balanced and pleasant scent that has gained popularity among fans and non-fans alike, offering a subtle and relaxing olfactory experience.
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The perfume's dry notes
The dry notes of Our Moment perfume are creamy musk, sheer woods, and white patchouli. The perfume is described as having an "easy reach" and is super nice, with a scent that is pretty addictive. It is also described as relaxing, with a nostalgic scent.
The perfume is not overly fruity, with the scent of patchouli described as "way in the background". The fragrance is almost herbal, with some fruits, and is not considered to be overly fruity.
The dry notes of the perfume are considered to be generic, and not deep enough. The scent is considered to be inoffensive, with a hint of citrus/grapefruit. The perfume is described as having a light sprinkling of grapefruit, with a pleasant, light, airy, and inoffensive scent.
The scent is considered to be relaxing, and it is a perfume that can be sprayed before going to bed. The scent is also described as being reminiscent of an old dress that has been spritzed with powdery old lady perfume, left to sit in a stale attic with dust and mothballs.
Overall, the dry notes of Our Moment perfume are described as creamy musk, sheer woods, and white patchouli, with a scent that is relaxing, nostalgic, and addictive.
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Similarities to other perfumes
Our Moment by One Direction has been described as having similarities to other celebrity perfumes. The scent has been likened to Viva La Juicy Noir from the Viva La Juicy line, but with less fruitiness and more floral and musky notes. It has also been compared to Sweet Like Candy by Ariana Grande, with some noting that it smells almost identical.
Some customers have noted that Our Moment reminds them of other perfumes, such as Ari by Ariana Grande, although others disagree, stating that they smell entirely different. One customer noted that Our Moment reminded them of their childhood, with the scent invoking memories of formals, house parties, and sweet 16s.
In terms of scent profile, Our Moment has been described as having a blast of hairspray (Elnett) and a cheap raspberry scent before settling into a pleasant light floral and musk fragrance. It has been characterised as a very light and airy scent, with some noting that it is not overly fruity, despite having notes of pink grapefruit, wild berries, and redcurrants.
Our Moment has also been compared to That Moment, another fragrance by One Direction. That Moment is described as incredibly fresh, with hints of cucumber and green apple, making it a perfect summer scent. The main difference between the two fragrances is the presence of vanilla in That Moment, which is absent in Our Moment.
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Customer reviews
However, there are some negative reviews, with a few customers reporting that they received expired bottles that were discoloured and had mould on them. Some customers also found the scent to be too subtle and not long-lasting.
Some customers have also compared Our Moment to other perfumes, such as Ari by Ariana Grande and Sweet Like Candy, which they claim smell similar or even identical. These comparisons are made in the context of finding a suitable dupe, as Our Moment is no longer produced and can be difficult to find online.
Overall, Our Moment by One Direction has received mostly positive reviews, with customers appreciating its pleasant scent, longevity, elegant packaging, and suitability for a wide range of ages.
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Frequently asked questions
Our Moment by One Direction has top notes of pink grapefruit, wild berries, and redcurrants. Its middle notes are fresh freesia, jasmine petals, and frangipani. The base notes are creamy musk, sheer woods, and white patchouli.
The reviews for Our Moment are mixed. Some people describe the scent as fantastic, fresh, sweet, and subtle, while others find it too sweet and overpowering. It is said to be suitable for teens and is a perfect gift, especially for daughters.
Some people have compared Our Moment to other celebrity fragrances, such as Lady Gaga's Fame, Nicki Minaj's Pink Friday, and Britney Spears' Fantasy. It has also been compared to Ari by Ariana Grande and Sweet Like Candy by Ariana Grande.
Our Moment by One Direction was released in 2013 and was available for purchase on the official website. It was also available at Harrods and other retailers such as Marshall's and Amazon. However, some sources indicate that the perfume is no longer being produced, and availability may be limited.
