
One Direction, the English-Irish boy band, has released four fragrances: Our Moment, That Moment, You & I, and Between Us. Our Moment was the first fragrance, launched in 2013, and was the best-selling celebrity fragrance of Christmas that year. That Moment, the second fragrance, was released in 2014. It has been described as having notes of apple, grapefruit, musk, and cucumber, with a fruity-sweet scent. Some reviewers have likened it to hairspray, while others have found it pleasant and long-lasting.
| Characteristics | Values |
|---|---|
| Launch Year | 2014 |
| Fragrance | Sweet, fruity, fresh, apple, cucumber, floral |
| Similar Scents | DKNY Be Delicious, Green apple, Grapefruit, Musk, Hairspray |
| Target Audience | One Direction's fan base |
| Positioning | Follow-up to the original scent "Our Moment" |
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What You'll Learn
- That Moment is a new twist on the original scent, Our Moment
- It has been described as smelling like pink grapefruit juice cocktail
- The scent is fruity and sweet, with notes of apple, cucumber, and musk
- It has been likened to DKNY Be Delicious and hairspray
- That Moment is the second of four fragrances endorsed by One Direction

That Moment is a new twist on the original scent, Our Moment
"That Moment" is the second fragrance by the English-Irish boy band One Direction. It was released in 2014 as a follow-up to their first perfume "Our Moment", which launched in 2013.
"That Moment" is said to deliver a new twist on the original scent, "Our Moment". While "Our Moment" is described as a sweet, fruity, and girly fragrance, "That Moment" takes these notes and spices them up. It has been likened to the scent of pink grapefruit juice cocktail and apple fragrance, with some underlying notes of musk and florals.
One reviewer describes "That Moment" as having a weird b/o scent, indicating that it smells better on paper than on the skin. However, another reviewer describes it as "amazing", with a fresh and fruity-sweet scent.
"That Moment" is said to be similar to DKNY Be Delicious, with prominent notes of green apple, grapefruit, and musk. It is a light floral-fruity fragrance that is likely to appeal to One Direction's fan base and perhaps even beyond.
Overall, "That Moment" by One Direction offers a new interpretation of their original fragrance, "Our Moment", with added spice and a unique blend of fruity and floral notes.
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It has been described as smelling like pink grapefruit juice cocktail
One Direction's "That Moment" perfume has been described as smelling like a pink grapefruit juice cocktail. The fragrance, which was released in 2014, is said to have a prominent green apple note, with hints of grapefruit and musk. It has been characterised as a soft, pretty, and light floral fruity fragrance.
While some people found the scent pleasant, others were less enthused. One person who sampled the perfume said that they hoped the "You and I" fragrance would be better. They described "That Moment" as smelling like hairspray, with apple and cucumber notes that didn't blend well with the softer florals. They also mentioned that the scent gave them a headache.
Despite the mixed reviews, "That Moment" was a follow-up to the band's sell-out fragrance, "Our Moment". The band members were involved in creating the fragrances, selecting the base smells, packaging, and bottle design.
"That Moment" by One Direction is said to be similar to DKNY Be Delicious. It is described as a safe and light floral fruity fragrance that should appeal to the band's fanbase and perhaps even those beyond that demographic.
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The scent is fruity and sweet, with notes of apple, cucumber, and musk
One Direction's "That Moment" perfume is a fruity and sweet fragrance with notes of apple, cucumber, and musk. The scent is reminiscent of a pink grapefruit juice cocktail, with a prominent green apple note and a hint of musk. It is described as a light floral fruity fragrance that is non-offensive and similar to DKNY Be Delicious.
The perfume, aimed at women, was the band's second fragrance, following the success of "Our Moment." It was released in 2014, a year after the launch of their first perfume.
The scent of "That Moment" has been described as fresh and fruity, with a sweet but not overpowering smell. While some reviewers found it pleasant, others were less enthusiastic, describing it as smelling like hairspray and not blending well with the softer floral notes.
The perfume received mixed reviews, with some people loving the fruity and sweet scent, while others found it too strong or not to their taste. One reviewer described it as a "sickly, fruity hairspray smell" that gave them a headache. However, another reviewer praised the fragrance, stating that it was their "personal top five favorite."
Overall, "That Moment" by One Direction offers a fruity and sweet scent with notes of apple, cucumber, and musk, creating a light and floral fragrance.
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It has been likened to DKNY Be Delicious and hairspray
One Direction's "That Moment" fragrance has been likened to DKNY Be Delicious, with prominent notes of green apple, grapefruit, and musk. Some people have also compared it to the smell of hairspray, with a combination of apple, cucumber, and soft floral notes that didn't blend well together.
While some people enjoyed the light, floral-fruity fragrance, others found it unappealing. One reviewer described it as "sickly" and "fruity", with a smell that reminded them of hairspray. They also mentioned that the fragrance gave them a headache and that they had to wash it off within an hour of testing it.
On the other hand, another reviewer found the scent to be non-offensive, soft, and pretty, with a prominent apple note. They detected hints of grapefruit and musk, creating a light and floral-fruity fragrance.
Overall, the "That Moment" perfume by One Direction received mixed reactions, with some comparing it to DKNY Be Delicious and hairspray, while others described it as a pleasant, light, and fruity scent.
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That Moment is the second of four fragrances endorsed by One Direction
"That Moment" is the second of four fragrances endorsed by the English-Irish boy band One Direction, following “Our Moment,” and preceding “You & I” and “Between Us." The perfume was released in 2014 as a follow-up to the band's first sell-out fragrance, "Our Moment."
One Direction was heavily involved in the creation of their first fragrance, "Our Moment," which was based on the band members' favourite scents. According to Harry Styles, the name "Our Moment" was loosely based on the song "Moments." Liam Payne also commented that they loved the idea of a fragrance because it allowed them to mix individual scents to create something unique.
"That Moment" builds on the original scent of "Our Moment" by adding a new twist and spicing up the notes. It has been described as having a fruity-sweet scent, with prominent notes of green apple, grapefruit, and musk. Some reviewers have compared it to DKNY Be Delicious, while others found it to be underwhelming and similar to the smell of hairspray.
The One Direction fragrances were well-received by fans and became best-selling celebrity fragrances. The band's involvement in the creation of the perfumes, as well as the emotional connection and memories associated with the band, contributed to their popularity. The fragrances were also praised for their longevity and subtle, inoffensive scents.
Overall, "That Moment" by One Direction offered a new take on the band's original fragrance, appealing to their fanbase and beyond with its soft, pretty, and fruity scent.
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Frequently asked questions
That Moment by One Direction is described as having a fruity-sweet scent, with prominent notes of green apple, grapefruit, and musk. Some have compared it to DKNY Be Delicious.
That Moment is the follow-up to One Direction's first fragrance, Our Moment, and is said to put a twist on the original scent by spicing it up. While Our Moment is described as sweet and fruity, That Moment is considered more of a soft, girly floral fragrance.
Reviews for That Moment are mixed. One reviewer said that it reminded them of hairspray and that the apple and cucumber notes didn't blend well with the softer florals. Another reviewer said that it smelled like a weird b/o scent on their skin. However, some reviewers loved the scent, with one describing it as "amazing" and another saying it was their "personal top five favourite".
That Moment by One Direction was released in 2014 and is available for purchase at Sephora.











































