
Celebrity hairstylist Jen Atkin's haircare brand Ouai is known for its yummy-smelling hair products. The brand has expanded into the world of fragrances, launching a line of perfumes that smell like its cult-favourite hair products. Ouai's perfumes have received mixed reviews, with some loving the complex, warm, and fresh scent, while others find it too strong or overpowering. The perfumes are described as having notes of amber, woods, musk, and florals, rose, bergamot, cedarwood, and more.
| Characteristics | Values |
|---|---|
| Scent | Fresh, clean, warm, floral, fruity, sweet, spicy, rosy, tropical, woody, musky |
| Longevity | Long-lasting |
| Price | $56 |
| Availability | 10ml, 50ml |
| Purchase | Available on the brand's website, Sephora, John Lewis |
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What You'll Learn
- Ouai's North Bondi perfume: a fresh, warm, fruity and floral scent
- Rose fragrance: a sweet scent with notes of rose, champagne and bergamot
- Paris-inspired fragrance: a sophisticated scent with notes of violet, gardenia and ylang-ylang
- London's Soho district perfume: a floral fragrance with notes of violet and magnolia
- Los Angeles-inspired perfume: a modern rose scent with notes of champagne and berry

Ouai's North Bondi perfume: a fresh, warm, fruity and floral scent
Ouai, the celebrity hairstylist Jen Atkin's haircare brand, has launched a line of four full-sized perfumes. One of these fragrances is North Bondi, a scent inspired by Sydney's iconic Bondi Beach.
North Bondi is described as a fresh, warm, fruity, and floral scent. It has top notes of bergamot, apple blossom, raspberry, and Italian lemon. The middle notes are Rose de Mai, jasmine, and violet, and the base notes are patchouli, sandalwood, and white musk.
The perfume has a lasting power that makes it a good choice for those who want their fragrance to linger. Some reviewers describe the scent as strong and long-lasting, while others find it too overpowering. It is also said to smell more expensive than it is, making it a great option for those who want a sophisticated scent without the hefty price tag.
The North Bondi perfume is available in a 10ml travel size and a full 50ml size, making it convenient for on-the-go use or for trying out the fragrance before committing to a larger bottle.
Overall, Ouai's North Bondi perfume offers a unique blend of fruity and floral notes, creating a warm and fresh scent that evokes the carefree vibe of Sydney's famous Bondi Beach.
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Rose fragrance: a sweet scent with notes of rose, champagne and bergamot
The Ouai perfume is a sweet scent with notes of rose, champagne, and bergamot. The scent is inspired by LA sunsets and valet parking, creating a rich and velvety fragrance.
Bergamot, a key note in the perfume, is a citrus scent with origins in the Turkish word "beg-armudi", meaning the prince's pear. It is often described as a hybrid between an orange and a lemon, with a unique freshness that adds vibrance to the fragrance. The bergamot in the Ouai perfume is complemented by notes of lychee, white musk, and champagne, creating a tropical and fruity aroma.
Champagne, another key note, adds a complex layer to the fragrance. While the scent of champagne can vary depending on the blend and age, it often has fruity, floral, and herbal notes. In the Ouai perfume, the champagne scent is enhanced by the presence of bergamot, creating a unique and captivating aroma.
The rose note in the Ouai perfume adds a classic and romantic touch to the fragrance. Roses are known for their delicate and enchanting scent, often associated with love and beauty. In the perfume, the rose scent is blended seamlessly with the other notes, creating a well-rounded and harmonious fragrance.
Overall, the Ouai perfume offers a sophisticated and captivating scent that is perfect for those who appreciate sweet and complex fragrances. The combination of rose, champagne, and bergamot creates a unique and memorable aroma that is sure to leave a lasting impression.
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Paris-inspired fragrance: a sophisticated scent with notes of violet, gardenia and ylang-ylang
The Ouai haircare brand has expanded into the world of fragrances, launching a collection of perfumes that smell like their cult-favourite hair products. One of their perfumes, inspired by the City of Lights, Paris, offers a sophisticated scent with notes of violet, gardenia, and ylang-ylang.
This Paris-inspired fragrance, named Honoré in Paris, evokes the elegance and glamour of the French capital. With top notes of violet and magnolia, it captures the essence of Parisian gardens in bloom. As the fragrance unfolds, it reveals middle notes of white gardenia and ylang-ylang, adding a touch of exotic sensuality to the composition. The base note of warm white musk provides a soft and elegant finish, reminiscent of the city's romantic ambiance.
Honoré in Paris is an ode to the magic of Paris, bottled in a minimalist design with a spill-proof magnetic cap. It is a fragrance that embodies the spirit of the city, from the bustling fashion week parties to the iconic runway shows. This scent is perfect for those who crave a sophisticated and feminine aroma, capturing the essence of Parisian chic.
The perfume also has a unique connection to the brand's hair care products, as the same scent can be found in their Original Hair Oil, Heat Protection Spray, and Finishing Cremé. This allows wearers to experience the fragrance not only on their skin but also in their hair, creating a holistic sensory experience.
Ouai's Paris-inspired fragrance is an invitation to embrace the sophistication and allure of the French capital. With its intricate blend of notes, it captures the essence of Paris, making it a scent that one can imagine style icons like Jane Birkin or Catherine Deneuve might choose.
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London's Soho district perfume: a floral fragrance with notes of violet and magnolia
The Ouai perfume collection, created by celebrity hairstylist Jen Atkin, offers a range of fragrances inspired by different places around the world. One of these is Dean Street, a perfume that captures the essence of London's iconic Soho district.
Dean Street is described as a floral fragrance with top notes of violet and magnolia. The heart or middle notes of this perfume include white gardenia and ylang-ylang, adding a touch of elegance and sophistication. The base note is warm white musk, providing a sensual finish to the scent.
The combination of these notes creates a unique and captivating aroma, reminiscent of the vibrant and eclectic atmosphere of Soho. The perfume is housed in a minimalist bottle, reflecting the chic and modern style of the district.
Ouai's Dean Street perfume is an excellent choice for those who want to embody the spirit of London's Soho. The floral and feminine notes of violet and magnolia, complemented by the warmth of musk, evoke a sense of sophistication and glamour. This fragrance is perfect for those seeking a scent that is both memorable and distinctive, capturing the essence of one of London's most famous neighbourhoods.
Overall, the Ouai Dean Street perfume offers a sophisticated and unique olfactory experience, transporting the wearer to the heart of London's vibrant Soho district. With its carefully crafted blend of floral and musky notes, this fragrance is a must-have for anyone looking to add a touch of urban elegance to their perfume collection.
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Los Angeles-inspired perfume: a modern rose scent with notes of champagne and berry
Ouai, the celebrity hairstylist Jen Atkin's haircare brand, is launching a line of four full-sized fragrances. One of these fragrances is inspired by Los Angeles and is a modern take on a rose scent.
The perfume is described as having top notes of champagne, pink peppercorn, berry, and lychee, and middle notes of peony, rose, freesia, jasmine, and bergamot. The scent is said to embody the chic, star-studded energy of Los Angeles, where many of Atkin's clients live.
The perfume is housed in a minimalist bottle with a spill-proof magnetic cap, reflecting the brand's focus on both style and functionality.
Ouai's fragrance collection has been highly anticipated, as the brand is known for its cult-favorite hair products with heavenly scents. The brand describes the perfume as "an outspoken, muse-worthy fragrance with provocative notes."
The Los Angeles-inspired perfume joins three other scents in the collection: North Bondi, Dean Street, and Honoré in Paris. North Bondi is described as having a fresh, warm scent, while Dean Street is said to capture the essence of London's Soho district. Honoré in Paris is a floral fragrance that evokes the spirit of the City of Lights.
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Frequently asked questions
North Bondi is described as having a fresh, warm, complex scent with notes of bergamot, apple blossom, raspberry, Italian lemon, rose de mai, jasmine, violet, patchouli, sandalwood, and white musk.
The rose fragrance is described as sweet and gourmand with notes of rose, champagne, bergamot, cedarwood, and white musk.
Honoré in Paris is a floral fragrance with top notes of violet and magnolia, middle notes of white gardenia and ylang-ylang, and a base note of warm white musk.
Dean Street is a fragrance inspired by London's iconic Soho district.











































