Timothée Chalamet's Signature Scents: Unveiling His Fragrance Choices

Timothée Chalamet is the face of Chanel's Bleu de Chanel fragrance for men. The actor was announced as the ambassador for the cologne in May 2023, and the campaign film, directed by Martin Scorsese, was released in October 2023. Chalamet's involvement marks a new era for the fragrance, with Chanel's beauty division moving towards a more youthful energy.

Timothée Chalamet is the new face of Bleu de Chanel

Timothée Chalamet, the acclaimed actor known for his roles in "Call Me by Your Name," "Lady Bird," and "Dune," has been named the new face of Chanel's iconic fragrance, Bleu de Chanel. Chalamet embodies the modern, edgy spirit of the brand, and his unique sense of style and charisma make him a perfect fit for this partnership.

A New Direction for Chanel:

Chanel's choice of Chalamet as their fragrance ambassador marks a new direction for the brand. Chalamet, known for his fashion-forward choices on and off the red carpet, brings a fresh perspective to the Bleu de Chanel campaign. His ability to take risks with his style, while still maintaining a classic elegance, aligns with the timeless yet unexpected scent of Bleu de Chanel.

The Campaign:

The advertising campaign for Bleu de Chanel, starring Chalamet, was photographed by Mario Sorrenti and released in June 2023. The campaign film, directed by Martin Scorsese, is set to be released in the autumn and will showcase Chalamet's acting prowess and unique appeal.

Chalamet's Appeal:

Chalamet's appeal goes beyond his acting talent. He has become known for his bold fashion choices, such as his embellished bib by Virgil Abloh for Louis Vuitton at the Golden Globes and his backless red ensemble by Haider Ackermann at the Venice Film Festival. His fashion choices have garnered as much attention as his impressive resume, making him the perfect choice to represent Chanel's edgy and visionary spirit.

A Mutual Appreciation:

The partnership between Chalamet and Chanel is a mutual admiration society. Chanel praised Chalamet's "audacious style and unapologetic charm," while Chalamet expressed that he is at a point in his career where he can make decisions based on his passions. He also shared his thoughts on fragrance, stating that wearing a scent can become emblematic of a moment, later evoking nostalgia and making it more meaningful.

With his talent, style, and charisma, Timothée Chalamet is the ideal ambassador for Chanel's Bleu de Chanel fragrance. His partnership with the brand marks a new chapter in his career, and his unique appeal is sure to leave an enduring impression on the world of fashion and fragrance.

The campaign film is directed by Martin Scorsese

In 2024, Timothée Chalamet was announced as the new face of Chanel's fragrance Bleu de Chanel. The campaign film is directed by Martin Scorsese and marks the first collaboration between the actor and legendary director. Scorsese, an American filmmaker, is known for his distinctive style and use of slow motion, freeze frames, and graphic depictions of violence. His work often explores themes of crime, machismo, nihilism, and Catholic concepts of guilt and redemption.

The short film for Bleu de Chanel is shot in black and white, with hints of blue appearing throughout and becoming more prominent towards the end. In it, Chalamet plays a caricature of himself and his life, set in a hyper-realized New York. This is a dream come true for the actor, who is a New York native. Scorsese's direction adds a layer of intensity and conviction to the campaign's message: "Find your blue, find yourself."

The campaign film is not Scorsese's first foray into the world of fragrance advertising. In 2010, he directed a commercial for the original Bleu de Chanel fragrance, starring French actor Gaspard Ulliel. This earlier collaboration explored the theme of a man's quest to be himself, a common thread in Scorsese's work. Ulliel praised Scorsese's energy and enthusiasm on set, noting that he achieved something unique in the world of fragrance commercials.

With a career spanning over fifty years, Scorsese has directed twenty-six feature-length narrative films and seventeen feature-length documentaries. His work has earned him numerous accolades, including an Academy Award, four BAFTA Awards, three Emmy Awards, a Grammy Award, and three Golden Globe Awards. He has also received honours such as the AFI Life Achievement Award, the Kennedy Center Honour, and the BAFTA Fellowship. Scorsese's distinctive style and influence on cinema are undeniable, and his collaboration with Chalamet on the Bleu de Chanel campaign film is sure to be memorable.

The fragrance is a woody, citrus scent

Timothée Chalamet is the face of Bleu De Chanel, a fragrance described as woody and citrusy. The scent opens with top notes of grapefruit, lemon, mint, and pink pepper. These fresh and tangy notes are complemented by hints of spice, including ginger, nutmeg, and pink pepper, adding a warm and slightly sharp edge to the fragrance. At the heart of the perfume is jasmine, a floral and elegant note that provides a delicate contrast to the citrus and spice. The base of the cologne is a blend of incense, vetiver, cedar, sandalwood, patchouli, labdanum, and white musk, giving the fragrance a rich, earthy, and slightly smoky character.

The combination of woody and citrus notes creates an aromatic and captivating scent, reflecting the freedom, strength, and elegance embodied by the man who wears it. The fragrance is designed to represent a man who is deeply himself, refusing to be typecast, and embracing both his vulnerability and his toughness.

The scent is an excellent choice for everyday wear, suitable for any season. Its versatility and sophistication make it a timeless and unexpected fragrance, exuding accomplishment and embodying the Chanel man's confidence and charisma.

Chalamet, as the ambassador for this scent, brings a youthful energy to the fragrance. His collaboration with legendary director Martin Scorsese in the Bleu De Chanel campaign film further enhances the perfume's allure, capturing a vision of contemporary masculinity.

The campaign's message is Find your blue, find yourself

The new face of Chanel's Bleu de Chanel fragrance, Timothée Chalamet, is set to appear in a short film directed by Martin Scorsese. The film, which marks the first collaboration between Chalamet and Scorsese, explores the theme of "Find your blue, find yourself". This campaign message is reflected in the film through its use of black-and-white cinematography with hints of blue, echoing the colour of the fragrance's packaging.

"Find your blue, find yourself" speaks to the idea of discovering one's true self and embracing one's unique identity, symbolised by the colour blue. This message aligns with the brand's description of Bleu de Chanel as a fragrance for "a man who is deeply himself". Chalamet, known for his captivating on-screen performances, embodies this idea of authenticity and self-expression.

In the film, Chalamet portrays a young man navigating life and fame, delivering a performance that combines strength and vulnerability. This duality is also reflected in the fragrance's aromatic and woody notes, creating a captivating and unexpected scent. The blend of citrus, woody, and spicy notes, including grapefruit, lemon, mint, and pink pepper, embodies freedom, elegance, and a hint of mystery.

The campaign invites individuals to embark on a journey of self-discovery, encouraging them to explore different facets of their personality and find their unique "blue". It suggests that by embracing one's true self, one can achieve a sense of accomplishment and confidence, much like the man who wears Bleu de Chanel.

Through this campaign, Chanel and Timothée Chalamet encourage individuals to embrace their authenticity and discover their true selves, symbolised by the colour blue. "Find your blue, find yourself" serves as a powerful reminder that self-expression and individuality are essential aspects of personal growth and empowerment.

Chalamet is photographed by Mario Sorrenti

The campaign is a collaboration between Chanel and Chalamet, marking the actor's first role as an official ambassador for any fashion or beauty label. Chalamet is an ideal choice for the brand, as he embodies the spirit of a man who chooses his destiny with independence and determination, and his unique appeal adds to the fragrance's distinctive yet universally appealing character.

The campaign images by Sorrenti are in stark contrast to the short film directed by Martin Scorsese, which is shot in black and white with hints of blue that peak at the end. The film features Chalamet playing a caricature of himself, showcasing the demands of publicity in the acting world. The film also marks the first collaboration between Chalamet and Scorsese, adding to the prestige of the campaign.

The Bleu de Chanel fragrance is an aromatic-woody blend with bright citrus notes of lemon, bergamot, grapefruit, and lemon rind, as well as rich notes of cedar and sandalwood. It strikes a balance between fresh and sensual, making it a versatile scent for all seasons. The campaign's message, "Find your blue, find yourself," captures the essence of self-discovery and individuality that the fragrance embodies.

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