Lenny Kravitz is a rockstar, and the face of YSL Beauty's Y fragrance line for men. The musician has served as the brand's Global Ambassador for years and has been a lifelong fan of the brand. In an interview with VMAN, Kravitz said that he was honoured to continue his relationship with YSL Beauty and its line of Y fragrances. He also said that he loves the warm, woody aroma of the Y fragrance, and that it blends really nicely.
Characteristics | Values |
---|---|
Brand | YSL Beauty |
Product Name | Y Eau de Parfum Intense |
Product Line | Y |
Product Type | Fragrance |
Product Category | Eau de Parfum |
Fragrance Notes | Juniper Berries, Lavender, Patchouli, Cedarwood |
Fragrance Family | Woody, Spicy |
Fragrance Description | Intoxicating, Intense, Long-lasting |
Bottle Design | Black Lacquer Bottle |
Bottle Designer | Suzanne Dalton |
Bottle Volume | 60 ml, 100 ml |
Price | $180 |
Ambassador | Lenny Kravitz |
What You'll Learn
Lenny Kravitz is a global ambassador for YSL Beauty's Y fragrance
Kravitz embodies the essence of the Y man, who is described as powerful, sensual, creative, and unafraid. The Y fragrance is designed for the man who embraces life's adventures and is propelled by his passions. The scent is described as a blend of zesty lemon-ginger, green apple, warm sage, smoky vetiver, balsam fir, and cedarwood.
Kravitz's relationship with YSL Beauty extends beyond just being the face of the Y fragrance. He has also served as the brand's Global Ambassador for years and has been featured in multiple campaigns for different iterations of the Y scent, including Y Eau de Parfum, Eau de Toilette, Le Parfum, and the intense version of the fragrance.
In an interview with The Cut, Kravitz shared his thoughts on the Y Eau de Parfum, stating that the scent takes him back to memories of his grandfather getting dressed up to go somewhere special. The fragrance's freshness reminds him of his grandfather putting on his suit and cologne, creating a sentimental connection for Kravitz.
The Y fragrance by YSL Beauty is an ode to intensity, creativity, and self-expression, making Lenny Kravitz an ideal ambassador to represent the spirit of the brand.
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The Y Eau de Parfum Intense is a woody and spicy fragrance
The fragrance is described as "absolutely intense, sophisticated, and clean." It features top notes of aldehydes, heart notes of lavender essence and geranium essence, and base notes of cedarwood essence and incense. The lavender essence is sourced from France and provides a vibrant, fresh scent, while the cedarwood essence adds a warm and sensual touch. The result is an intoxicating aroma that lasts all day, taking you from a daytime rendezvous to a rock concert by midnight.
The bottle design, by Suzanne Dalton, reflects the intensity of the fragrance with its bold black lacquer. It is described as "more than a colour: a statement" and "a fine-tuned instrument of a thrilling olfactory performance."
Lenny Kravitz, a longtime admirer of Yves Saint Laurent, was chosen as the face of the fragrance for his fearless experimental spirit and dynamic lifestyle, which perfectly embody the essence of the YSL man. In an interview, Kravitz shared that he has a personal connection to the brand, as his mother used to wear YSL fragrance and clothing. He also appreciates the house's dedication to taking classics and reimagining them for new audiences, which aligns with his passion for bold self-expression and evolution.
Kravitz describes the Y Eau de Parfum Intense as having a "warm, woody aroma" that is "bold, but not overpowering." He explains that fragrance is an extension of his surroundings and how he is feeling, and he gravitates towards natural scents and oils, which the Y fragrance provides.
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YSL Beauty's Y Eau de Toilette is a fresh and sexy fragrance
Rock legend Lenny Kravitz is the face of YSL Beauty's Y Eau de Toilette, a fresh and sexy fragrance. The scent is a blend of zesty lemon, ginger, green apple, and warm sage, with darker notes of smoky vetiver, balsam fir, and cedarwood. The fragrance is described as "hot and cool at the same time," much like Kravitz himself.
The Y Eau de Toilette is a mineral woody fragrance that captures the essence of the YSL man: a creative, self-made individual who embraces life's adventures. The fragrance opens with fresh lavender and aromatic clary sage from Provence, France, and the crisp, verdant bite of geranium bourbon heart from Madagascar. This fresh scent is complemented by the warmth of sensual woods, sexy ambergris, and addictive incense, creating a new level of intensity.
The bottle design, by Suzanne Dalton, is ultra-sophisticated and rendered in crystal-clear glass, unveiling the limpid blue scent within. The bright silver Y that slashes through the square-shouldered bottle adds a bold, rock'n'roll touch to this desirable piece of design.
Kravitz, a lifelong fan of YSL Beauty, embodies the spirit of the fragrance with his fearless experimental spirit and dynamic lifestyle. He describes the scent as "warm and woody," blending naturally with his own scent. For Kravitz, fragrance is the finishing element, coming after one's attitude, clothing, jewelry, and accessories.
The Y Eau de Toilette is long-lasting, with an exceptional 12 hours of intensity in a spray, making it the ultimate compliment-getter. It is easy to wear and love, with a coolness, heat, and staying power that embodies the essence of the YSL man.
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Lenny Kravitz's first scent memory is of his mother's perfume
Kravitz's mother, Roxie Roker, was an actress and wore Estée Lauder's Youth Dew. This fragrance holds a special place in Kravitz's heart, and he can still recall the scent vividly. It was his first experience with fragrance, and it had a profound impact on him. He described how it was tied to his mother's ritual of getting ready and how it signified that she was going out to do something exciting.
Kravitz also shared that his first memory of Yves Saint Laurent was also connected to his mother. She wore the brand's clothing and fragrance in the 1970s, and he started wearing it himself in the early 1990s after his first record came out. This led him to learn more about Yves Saint Laurent, the designer, and he discovered they shared similar tastes in fashion, art, and furnishings. He admired Laurent's bold, distinct style and his support for Africans and African Americans in his shows.
Kravitz's association with Yves Saint Laurent would later deepen as he became the face of their Y fragrance line for men, serving as their Global Ambassador. He embodied the essence of the Y man, with his fearless experimental spirit and dynamic lifestyle. The Y fragrance celebrates the transformative power of embracing life's adventures, which resonates with Kravitz's own life journey.
Lenny Kravitz's first scent memory of his mother's perfume, Youth Dew by Estée Lauder, holds a special place in his heart. It sparked his interest in fragrances and became a lasting reminder of his mother's presence and rituals. This memory also influenced his appreciation for fashion and design, leading him to develop a deeper connection with the Yves Saint Laurent brand later in his life.
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The rockstar has been a fan of YSL since his childhood
The rockstar Lenny Kravitz has been a fan of YSL since his childhood. In an interview with VMAN, Kravitz revealed that his first memory of scent was his mother's perfume, which was an Estée Lauder fragrance called Youth Dew. He also recalled that his mother wore YSL clothing and used YSL fragrances in the '70s.
Kravitz's association with the YSL brand goes beyond his personal use of their products. He has served as the brand's Global Ambassador for years and has been the face of multiple YSL Beauty fragrance campaigns, including for the Y Eau de Parfum, Eau de Toilette, Le Parfum, and the Intense version of the Y scent.
In the interview, Kravitz also shared his thoughts on the importance of scent in his life and how it connects to his surroundings and emotions. He mentioned that he gravitated towards natural scents and oils, which is reflected in his choice of fragrances.
Kravitz's first experience with YSL fragrances was through his mother, who wore the brand's clothing and fragrances in the '70s. This early introduction to the brand left a lasting impression on him, and he began using YSL fragrances himself in the early '90s after he released his first record.
Over the years, Kravitz has developed a deep appreciation for the YSL brand and the man behind it, Yves Saint Laurent. He admires not only the designer's aesthetic and designs but also his lifestyle, sensibility, interiors, and choice of places to live. Kravitz sees similarities between his own taste and that of Yves Saint Laurent, which has strengthened his connection to the brand.
In conclusion, Lenny Kravitz's ambassadorship for YSL Beauty and his choice of their fragrances are rooted in his childhood memories and a long-standing appreciation for the brand's values, aesthetics, and the man himself, Yves Saint Laurent.
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Frequently asked questions
Lenny Kravitz wears YSL Beauty's Y fragrance.
YSL Beauty's Y fragrance is a blend of zesty lemon-ginger, green apple, warm sage, smoky vetiver, balsam fir, and cedarwood.
Lenny Kravitz has served as the brand ambassador for YSL Beauty for years. He associates the scent with his grandfather, dressing up in a suit and cologne to go somewhere special.
Lenny Kravitz loves the warm, woody aroma of the fragrance. He says, "Fragrances are the finishing element, it all begins with you, what's inside of you, your attitude, then your clothing, your jewelry, your accessories, and then your scent, which when blended with your natural scent becomes you."