Pura's Clean Beauty Claims: Fact Or Fiction?

The Pura smart fragrance diffuser is a plug-in air freshener that connects to an app, allowing users to schedule when they want their fragrances to turn on. The company claims that its product is safe and clean, with no harmful chemicals used in its fragrances. However, some customers have expressed concerns about the lack of transparency regarding the ingredients used in Pura's products, and some have reported adverse reactions to the fragrances, including allergies and headaches. So, is Pura actually clean?

Pura diffusers are safe for pets and children

Pura diffusers are marketed as safe for pets and children. The company claims that no harmful chemicals are used in their products, and that their fragrances are created with clean ingredients. They also assert that their scents are free of parabens and phthalates, as well as several other harmful ingredients.

However, some customers have reported adverse reactions in their pets and themselves. One user reported that their dog, who had a history of allergies, broke out in a rash and cried out after being exposed to the diffuser. The user also experienced terrible headaches, which they attributed to the diffuser. Another user's mother suffered a splitting headache after sitting near the diffuser. A third user's cat constantly itched his ears when they used the diffuser, and their air purifier ramped up while using it, even on the lowest settings.

It is important to note that essential oils, which Pura claims to use, can be harmful to animals. Some customers have expressed concern over Pura's lack of transparency regarding the ingredients used in their products. While Pura states that their diffusers are safe for pets and children, it is always a good idea to research the ingredients in any product before using it around your family or pets.

The Pura app allows for customisable scheduling

The Pura app is an integral part of the Pura smart fragrance experience. It allows users to control their diffusers remotely, offering a convenient and customisable way to manage their home fragrance.

The app provides a user-friendly interface to create a custom schedule for the diffusers. Users can choose from pre-determined schedules, such as "rise and shine" or "work from home", or they can create their own schedules to fit their unique lifestyles. For example, you can set one scent to run for a few hours in the morning and then switch to another scent in the evening. The app also offers an away mode option to turn off the diffuser when you're not home, ensuring that the fragrance isn't wasted.

The customisability extends beyond just scheduling. With the Pura app, you can also adjust the strength of each fragrance to suit your personal preference. Additionally, the app allows you to control multiple devices and label diffusers by room, making it easy to manage your entire Pura system from the palm of your hand.

The app also provides useful information such as the total runtime of each fragrance, so you know exactly how many hours are remaining on each vial. This helps with inventory management and ensures you don't run out of your favourite scents unexpectedly.

The convenience of the Pura app, combined with the wide range of safe and clean fragrances offered by Pura, makes it a compelling choice for anyone looking to create a beautifully scented home without the hassle of traditional diffusers or air fresheners.

The product is more affordable than candles

Pura is a smart fragrance diffuser that offers a convenient and user-friendly experience. One of its key advantages over candles is its affordability. While the initial investment for a Pura diffuser may be close to $100, with the device priced at $49.99, the fragrance refills are significantly more affordable than candles.

Pura refills cost between $15 and $20 for 10ml, providing 200 hours of scenting. In comparison, a standard-sized NEST New York Candle costs $48 and has a runtime of only 50 to 60 hours. This makes Pura a more cost-effective option, especially considering that each Pura fragrance vial lasts 120 hours, offering excellent value for money.

The cost-effectiveness of Pura is further enhanced by its subscription service. Subscribers can get a free Pura 4 when they subscribe to two scents for six months, and they also receive a 20% discount on fragrances with no strings attached. This flexibility allows users to choose their delivery frequency and easily adjust or cancel their subscription using the Pura app.

In addition to being more affordable than candles, Pura also provides a safer and more convenient alternative. With no open flame, Pura diffusers eliminate the fire hazard associated with candles. This means no more worrying about accidentally falling asleep or leaving the house with a candle still burning. Pura's smart features, such as scheduling and scent strength control through the app, also contribute to a more efficient and tailored fragrance experience.

Pura's commitment to safety and cleanliness is evident in their fragrance ingredients. Their products are free from parabens, phthalates, and other harmful ingredients, making them safe for households with pets and children. The company prioritizes the use of responsibly sourced and ethically sourced ingredients, ensuring that their fragrances are not only affordable but also safe and environmentally friendly.

Overall, Pura offers a cost-effective, safe, and convenient alternative to candles, making it an attractive option for those seeking an affordable way to enjoy a beautifully scented home.

The fragrances are cruelty-free and ethically sourced

Pura fragrances are cruelty-free and ethically sourced. The company's mission is to bring safe, premium fragrances to your home, without compromising on health or environmental standards. Their fragrances are created without acetaldehyde, dichlorobenzene, ethylhexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, or styrene. Animal testing is also not involved in the creation of their fragrances.

Pura's fragrances are designed by world-class perfumers and compounded in the USA, with ingredients that are responsibly sourced. They are committed to providing a clean and safe experience for people and pets, constantly re-evaluating and adjusting their fragrance creation process to incorporate emerging information. The company has high standards when it comes to the ingredients they use, resulting in safe, beautiful fragrances that enhance your life.

Pura's website states that their fragrances are "pet and kid-friendly, paraben/phthalate-free, and cruelty-free". They also provide a list of ingredients that are not included in their fragrances, known as the 'No List', which can be found on their Pura Promise page. This transparency is a positive step towards ensuring consumer trust and confidence in the safety and ethics of their products.

The Pura Promise page also highlights their commitment to ethical sourcing and health-conscious practices. Pura fragrances are "ethically sourced and thoughtfully designed to avoid ingredients known to cause potential harm to health or the environment". This includes avoiding ingredients that are harmful to the environment, such as VOCs (volatile organic compounds), which are commonly found in scented products.

Overall, Pura's fragrances are a safe and ethical choice for those seeking a premium fragrance experience without compromising on their values.

The scents are designed by world-class perfumers

Pura fragrances are designed by world-class perfumers and compounded in the USA. They are made with responsibly sourced ingredients and are free from parabens, phthalates, and several other harmful ingredients. This makes them safe for use in households with children and pets.

Pura has high standards when it comes to the ingredients they use. Their fragrances are created without acetaldehyde, dichlorobenzene, ethylhexanol, formaldehyde, GMOs, methyl pyrrolidone, parabens, phthalates, propylene glycol, styrene, or animal testing. The company is committed to providing a clean and safe fragrance experience for people and pets, and they continue to re-evaluate and adjust their fragrance creation process to incorporate emerging information.

The Pura website provides a list of the main ingredients for each fragrance under the fragrance description. Additionally, the Pura Promise page outlines their 'No List', detailing the ingredients that are not used in their fragrances. This transparency allows customers to make informed choices about the products they bring into their homes.

Pura offers a wide range of scents, from fresh coconut and salt air to energizing morning scents and calming evening fragrances. With their smart plug-in technology, customers can schedule when they want their fragrances to turn on throughout the day, ensuring a long-lasting and pleasant scent experience.

Overall, Pura's commitment to safety, transparency, and the use of world-class perfumers to design their fragrances sets them apart in the home fragrance market.

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