Seamus Hammond
Lady Gaga is no stranger to the world of fragrances, having launched her own perfume, Fame, in 2012. The black eau de parfum, which sprays clear and becomes invisible once airborne, was released worldwide through Gaga's own Haus Laboratories label in association with Coty. The advertising campaign for Fame was photographed and directed by Steven Klein, who also worked on the campaign for Gaga's second fragrance, Eau de Gaga, released in 2014. Valentino's Voce Viva perfume, for which Gaga starred in a 2020 campaign, was described as a celebration of equality.
| Characteristics | Values |
|---|---|
| Name of the perfume | Fame |
| Brand | Coty, Inc. |
| Release date | August 22, 2012 |
| Perfumer | Lady Gaga |
| Advertising campaign director | Steven Klein |
| Advertising campaign photographer | Steven Klein |
| Advertising campaign producer | Digital Domain, RSA, Black Dog Films |
| Magazine cover | Vogue |
| Magazine cover date | September 2012 |
| Commercial song | Scheiße |
| Commercial length | 30 seconds |
Explore related products
What You'll Learn
Lady Gaga Fame: the first fragrance to bear her name
Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. It was released in September 2012 through Gaga's own Paris-based Haus Laboratories label in association with Coty. The perfume was launched in the United States at Macy's stores on 22 August 2012 and was subsequently released worldwide.
Fame is a black perfume that sprays clear and becomes invisible once airborne. According to Coty, it is the first perfume to utilise such technology. The perfume uses "push-pull technology", rather than the pyramidal structure traditional of perfumes, to combine notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey. The bottle, designed by Gaga and photographer Nick Knight, was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap".
The advertising campaign for Lady Gaga Fame was directed and photographed by Steven Klein, who also worked on the advertising campaign for Gaga's second fragrance, Eau de Gaga. The campaign included a two-minute short featuring attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance. Gaga does not appear in the visual, but she did feature in a 30-second trailer for the perfume released on 14 August 2012, which used her song "Scheiße" as background music. A second commercial, aired on 23 August 2012, featured Gaga scratching off black ooze from a male model's face, representing her black eau de parfum.
Lady Gaga Fame received positive reviews for its unique advertising campaign and bottle design. Within six months of its release, the perfume earned a total revenue of $30 million in the US.
Perfume Allergies: Understanding the Triggers and Symptoms
You may want to see also
Explore related products
The advertising campaign: a short film, directed by Steven Klein
The advertising campaign for Lady Gaga's first fragrance, Fame, included a short film directed by Steven Klein. The two-minute short film features attractive male models dressed in laboratory clothing, mixing and boiling chemicals to create the fragrance. Notably, Gaga does not appear in the film. Instead, she graced the cover of Vogue magazine's September 2012 issue to promote the perfume.
On August 14, 2012, Gaga released a 30-second trailer for the Lady Gaga Fame commercial, which used her song "Scheiße" as background music. A day after the fragrance's official launch at Macy's, a second follow-up commercial aired. This commercial featured Gaga scratching off black ooze, representing her black eau de parfum, from a male model's face. The ad concludes with Gaga's "Gulliver pose," which transforms into a golden statue resembling the cap from the fragrance's "Le Masterpiece" edition.
The advertising campaign was part of a larger promotional strategy for the fragrance, which included releasing promotional images and details on the Haus Laboratories website. The perfume was first unveiled in the Guggenheim Museum and Macy's stores in the United States on August 22, 2012, before its worldwide release in September through Gaga's Haus Laboratories label in collaboration with Coty, Inc.
Klein also directed the advertising campaign for Gaga's second fragrance, Eau de Gaga. A one-minute black-and-white commercial video, featuring Gaga with long blond hair and a low-cut gown atop a pile of shirtless male models, was released on September 19, 2014. The video, directed and shot by Klein, included Gaga's duet with Tony Bennett, "I Can't Give You Anything but Love," from their collaborative jazz album Cheek to Cheek.
Get a Sample of Fenty Perfume: Tips and Tricks
You may want to see also
Explore related products
The scent: a unique, unisex fragrance
Lady Gaga's debut fragrance, Fame, is a unique and unisex scent. It was released in September 2012 through the singer's Haus Laboratories label in association with Coty, Inc.
Fame is a black perfume that sprays clear and becomes invisible once airborne. According to Coty, it is the first perfume to utilise such technology. The perfume uses "push-pull technology" rather than the traditional pyramidal structure of perfumes. This means that it combines notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey without a clear hierarchy. The result is a dark, sensual fragrance that is both intriguing and unexpected.
The perfume was released in two versions: a less expensive option with a smaller bottle and a plastic cap, and a more expensive "premiere edition" called Le Masterpiece, which features a larger bottle with a solid metal cap. Both bottles were designed by Gaga and photographer Nick Knight and were described as "simple and unfussy" with an "edgy and alien-like gold cap."
The advertising campaign for Fame was directed and photographed by Steven Klein and included a series of short films conceptualized by Gaga and Klein. The visuals for the campaign were unique, featuring attractive male models in laboratory clothing mixing chemicals to create the fragrance. Gaga herself did not appear in these visuals but was featured in a follow-up commercial, where she scratched off black ooze, representing her black eau de parfum, from a male model's face.
The scent of Fame was initially rumoured to be inspired by the smell of blood and semen, which Gaga later denied. However, the final product still retained a unique and unusual scent profile that challenged traditional perfume structures.
Victoria's Secret Perfume: Adelaide Shopping Guide
You may want to see also
Explore related products
The bottle: a simple design with an edgy, gold cap
The bottle design of Lady Gaga's first fragrance, Fame, is simple and understated. Designed by Gaga herself and photographer Nick Knight, the bottle is described by Billboard magazine as "simple and unfussy". The gold cap of the bottle is described as "edgy and alien-like", providing a striking contrast to the otherwise minimalist design.
The simplicity of the bottle's design is a deliberate choice by Gaga, who wanted to create a fragrance that stood out from other celebrity scents. The gold cap, reminiscent of an alien artifact, adds a touch of glamour and intrigue to the overall design.
The bottle comes in two versions: a less expensive version with a smaller bottle and a plastic cap, and a more expensive "premiere edition" called Le Masterpiece, which features a larger bottle and a luxurious solid metal cap.
The design of the bottle, with its simple yet edgy aesthetic, reflects the unique qualities of the fragrance itself. Fame is a black perfume that sprays clear and becomes invisible once airborne, a technological innovation in the world of perfumes.
The bottle's sleek and modern design, with its eye-catching gold cap, has contributed to the success of the fragrance. It has been praised for its sophistication and has helped to set it apart from other celebrity perfumes, showcasing Gaga's attention to detail and desire to create a memorable and distinctive fragrance experience.
Aveda's Perfume Offerings: Scents and Fragrances
You may want to see also
Explore related products
The controversy: rumours of blood and semen notes
Lady Gaga's first fragrance, Fame, was released in September 2012. The perfume was launched in collaboration with the leading global beauty company Coty, Inc.
In 2011, rumours began to circulate that Gaga wanted her debut perfume to smell of blood and semen. The perfume's notes, as listed on the packaging, include "tears of belladonna, crushed heart of tiger orchidea with a black veil of incense, pulverized apricot and the combinative essences of saffron and honey drops". However, these are quite different from the rumoured notes.
The controversy surrounding the perfume's notes may have been sparked by the perfume's advertising campaign, which featured a series of references to high and low culture. The campaign included a two-minute short film, directed by Steven Klein, featuring attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance. Gaga herself did not appear in the visual. The campaign also included a 30-second trailer, released on 14 August 2012, which used Gaga's song "Scheiße" as background music. The following day, Gaga released a second follow-up commercial, which featured her scratching off black ooze, representing her black eau de parfum, from a male model's face.
Gaga's perfume was also promoted through a September 2012 cover of Vogue magazine. The bottle design, by Gaga and photographer Nick Knight, was described by Billboard magazine as "simple and unfussy" and "crowned with an edgy and alien-like gold cap". The black perfume, which sprays clear and becomes invisible once airborne, was also noted for its uniqueness.
Eliminating Perfume Scents from Car Interiors
You may want to see also
Frequently asked questions
Yes, Lady Gaga has advertised her own perfume, Fame, which was released in 2012.
The perfume is called Fame and it is the first fragrance to bear Lady Gaga's name.
It is a unisex fragrance that sprays black but becomes invisible once airborne. It uses "'push-pull technology'" to combine notes of atropa belladonna, tiger orchid, incense, apricot, saffron, and honey.
