Katrina Rosales
Lady Gaga's first fragrance, Fame, was released in 2012. The perfume is produced in the Haus Laboratories in Paris and is known for its black liquid that sprays clear and becomes invisible once airborne. The scent is built around three main accords or doses: Dose 1 Madness (or the dark accord), Dose 2 Pleasure (Sensual accord), and Dose 3 Glory (Light Accord). While the perfume is no longer in production, it continues to be a topic of interest, with some seeking alternatives or replicas that smell similar to the original. This raises the question: Is Lady Gaga Fame perfume vegan?
| Characteristics | Values |
|---|---|
| Type of Perfume | Unisex |
| Fragrance | Oriental Floral |
| Top Notes | Incense, Belladonna, Saffron |
| Middle Notes | Honey, Apricot |
| Base Notes | Orchid, Jasmine |
| Accords | Dark, Sensual, Light |
| Composition | Push-pull technology |
| Launch Date | August 2012 |
| Launch Location | Guggenheim Museum, Macy's stores (US) |
| Launch Company | Haus Laboratories, Coty |
| Bottle Design | Alien egg design |
| Colour | Black |
| Price | Expensive |
| Vegan Status | No explicit sources confirming vegan status |
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What You'll Learn
Lady Gaga Fame's ingredients and scent
Lady Gaga Fame is the first fragrance created by American singer Lady Gaga. It was released in August 2012 in the United States and the United Kingdom, and worldwide in September 2012. The perfume is a unisex fragrance.
Fame is composed in an unusual way; it does not follow the pyramidal structure of traditional perfumes, but instead uses "'push-pull technology'", where the ingredients are mixed to highlight different aspects of each fragrant note at the same time, without any hierarchy. The fragrance is built on three main accords: dark, sensual, and light.
The dark accord includes notes of poisonous flower belladonna and incense, which evolve into the sensual and opulent wave of honey drops, saffron, and apricot. The light accord contains notes of tiger orchid. Together, these notes produce a floral, fruity scent.
The perfume is described as having a sweet floral scent and a sexy, grown woman fragrance. It is said to be long-lasting, with decent projection. Some have likened the scent to medicine, while others have described it as elegant and seductive.
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The perfume's packaging and design
The packaging and design of Lady Gaga's first fragrance, Fame, are as unique as the perfume itself. The perfume was launched in August 2012 and is known for being the "First Ever Black Eau de Parfum". The black liquid inside the bottle sprays clear and becomes invisible once airborne. This "black-to-clear" technology was a unique feature that set it apart from other perfumes and was designed to be enticing and intriguing, reflecting the fickle and transient nature of fame.
The bottle design has been described as "simple and unfussy", with an "edgy and alien-like gold cap". The overall aesthetic has been likened to an "alien egg", further emphasising the otherworldly and unconventional nature of the fragrance. The bottle was designed by Gaga herself in collaboration with photographer Nick Knight, showcasing her commitment to the artistic vision of her first perfume.
The perfume was released in two versions: a less expensive option with a smaller bottle and a plastic cap, and a more expensive "premiere edition" called "Le Masterpiece", featuring a larger bottle with a luxurious solid metal cap. This dual release strategy allowed for a wider range of consumers to access the fragrance, while still offering a premium option for collectors and fans of Lady Gaga.
The advertising campaign for Fame was equally creative and compelling, directed and photographed by Steven Klein. The campaign has drawn comparisons to Gulliver's Travels and featured attractive male models in laboratory clothing, mixing chemicals to create the fragrance. The mysterious and avant-garde visuals, combined with the innovative black liquid and distinctive bottle design, contributed to the overall allure and intrigue surrounding Lady Gaga's debut fragrance.
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The marketing and advertising campaign
The campaign included a range of promotional materials, such as magazine ads, short films, and commercials. The perfume's unique qualities, such as its black colour and push-pull technology, were highlighted in these materials. The bottle, designed by Gaga and photographer Nick Knight, was described as "simple and unfussy" with an "edgy and alien-like gold cap".
One notable aspect of the campaign was a short film titled "Formulation," released in July 2012. Directed by Todd Tourso, Reggie Know, Rob English, and Kenneth Robin, the film featured attractive male models in laboratory clothing mixing chemicals to create the fragrance. Gaga herself did not appear in the film, but her song "Scheiße" was used in a 30-second trailer for the perfume released in August 2012.
Gaga also appeared on the cover of Vogue magazine in September 2012 to promote the perfume, and commercials for Fame aired on TV following its launch. The advertising campaign was directed and photographed by Steven Klein, who had previously worked with Gaga.
The campaign was compared to the novel Gulliver's Travels and was described as creative, compelling, and inescapable by some. It reflected Gaga's image at the time and the inspiration behind the perfume's name, exploring the allure and destructive effects of fame.
While the perfume was a commercial success, generating $30 million in revenue within six months in the US, some people disliked the campaign, finding the song in the commercial annoying and the ads overly prevalent.
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The perfume's discontinuation and alternatives
Lady Gaga's debut fragrance, Fame, has been discontinued, much to the dismay of its many devoted fans. The perfume, which was released in 2012, was an instant success, generating $30 million in revenue in the US within six months of its launch.
Fame stood out from other celebrity fragrances with its unique black liquid that sprays clear and becomes invisible once airborne. The scent was described as a bold, sweet, floral fragrance with powdery and fruity notes of honey, apricot, saffron, orchid, and jasmine. The perfume was also notable for its use of "'push-pull technology",' which allowed all the notes to be experienced simultaneously, rather than in a pyramidal structure.
Due to its discontinuation, Fame has become challenging to find and expensive to purchase. Some fans have resorted to buying travel-sized bottles or partial bottles at high prices. However, there are a few alternative perfumes with similar scents that fans can try:
- Oakcha's Celebrity perfume is said to be an identical dupe of Fame.
- Miim Miic's Sensual Honey Floral 39, available at Marshall's, is reported to smell exactly like Fame—a sweet honey scent with light florals.
- Kate Spade's In Full Bloom is also mentioned as a sample perfume that came with Fame.
Fans are hopeful that Gaga will relaunch Fame, especially with the 10-year anniversary of the fragrance having passed. However, as of 2023, there are no known plans to bring it back.
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The perfume's manufacturing and collaborators
Lady Gaga's debut fragrance, Fame, was manufactured by Coty, Inc. in association with the singer's own Paris-based Haus Laboratories label.
Gaga collaborated with perfumers Honorine Blanc, Richard Herpin, and Nathalie Lorson of Firmenich to create the scent. Herpin revealed that his biggest challenge was to evolve the scent while keeping the original idea intact. He also noted that he never met Gaga in person.
The perfume bottle was designed by Gaga and photographer Nick Knight. The advertising campaign was directed and photographed by Steven Klein, who previously directed Gaga's music video for "Alejandro". The campaign has been likened to the novel Gulliver's Travels.
On July 18, 2012, a black-and-white short film titled "Formulation" was released by Todd Tourso, Reggie Know, Rob English, and Kenneth Robin, with a voice and soundtrack by Jean Marc Virard "4THSEX". The two-minute short features attractive male models in laboratory clothing mixing and boiling chemicals to create the fragrance. Gaga does not appear in the visual.
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