Lance Carson
Kristen Stewart, the American actress known for her roles in Twilight and Personal Shopper, has starred in a commercial for Chanel's Gabrielle fragrance. In the one-minute clip, Stewart is seen cloaked in a web of gauzy fabric, from which she breaks free and sprints to Beyoncé's song 'Runnin' (Lose It All)'. Stewart has been a Chanel ambassador since 2013 and was named the face of Chanel makeup in 2016.
| Characteristics | Values |
|---|---|
| Product | Chanel's Gabrielle fragrance |
| Brand | Chanel |
| Year | 2017 |
| Star | Kristen Stewart |
| Director | Ringan Ledwidge |
| Music | Runnin' (Lose It All) by Beyoncé |
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What You'll Learn
Kristen Stewart's Chanel perfume ad campaign
Kristen Stewart has been the face of Chanel's Gabrielle, the fashion house's first stand-alone perfume in 15 years. Stewart has been a Chanel brand ambassador since 2013, and has served as the campaign face of Spring 2015 handbags and eyewear, Spring 2016 beauty, Pre-Fall 2016 ready-to-wear, Fall 2016 beauty, Chanel Rouge lipstick, Spring 2017 beauty, and the Gabrielle bag.
The one-minute clip for the perfume, directed by Ringan Ledwidge, begins with Stewart cloaked in a web of gauzy fabric, from which she breaks free and sprints towards a wall of Chanel Gabrielle perfume bottles. The ad features Beyoncé's 2015 song "Runnin' (Lose It All)".
Stewart's Chanel perfume ad campaign is not her first foray into the world of fragrances. She previously starred as the face of Balenciaga's Florabotanica perfume for four consecutive seasons.
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Stewart's short brown hair in the Chanel ad
Kristen Stewart is known for her roles in various films, but she has also appeared in several ad campaigns for Chanel, including for their handbags and perfumes. Stewart has been a Chanel ambassador since 2013 and was named the company's face of makeup in February 2016.
In 2017, Stewart starred in a new ad campaign for Chanel's "Gabrielle Chanel" fragrance, which paid homage to the fashion house's founder, Coco Chanel, and her birth name, Gabrielle. In the lead-up to the campaign, Stewart sported a platinum blonde buzz cut. However, for the fragrance campaign, she returned to her brunette roots, styling her hair in a tousled pixie cut.
The first image released from the campaign featured a stunning close-up shot of Stewart, showcasing her short brown hair, bright hazel eyes, and natural makeup. The photo, captured by photographer Karim Sadli, emphasized the connection between the brand and the actress, with Stewart's hair and makeup evoking a classic and natural aesthetic.
The accompanying one-minute clip for the fragrance ad begins with Stewart cloaked in gauzy fabric, from which she breaks free, running to Beyoncé's song "Runnin' (Lose It All)." In the video, Stewart embodies the free and rebellious spirit of Coco Chanel, conveying a modern message of empowerment for young women.
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Chanel's first standalone fragrance in 15 years
Chanel launched its first standalone fragrance in 15 years in 2017, named Gabrielle, after Coco Chanel's real name, Gabrielle Chanel. The scent features notes of jasmine, orange blossom, ylang-ylang, and grasse tuberose.
The campaign for the fragrance starred actress and Chanel muse, Kristen Stewart. In the one-minute clip, Stewart is seen cloaked in a web of gauzy fabric, from which she breaks free and sprints through a field of electric sparks with fabric trailing behind her. The ad features the song 'Runnin' (Lose It All)' by Beyoncé.
Stewart's identity has become closely associated with Chanel, with the actress stating that she basically played herself in the ad while paying homage to Chanel's founder. The ad campaign was directed by Ringan Ledwidge and marked a departure from Chanel's usual marketing strategy, embracing social media influencers and celebrities to promote the fragrance.
The launch of Gabrielle marked a significant moment in the fragrance industry, with Chanel introducing a new pillar fragrance to its exclusive collection of scents. The complex process of creating a new fragrance involved careful consideration of sourcing, mixing, packing, and marketing, ensuring the new scent became a staple of the brand's fragrance offerings.
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Stewart's platinum blonde buzz cut
Kristen Stewart, the face of Chanel's first standalone fragrance in 15 years, sports a short brown pixie cut in the campaign for the brand's "Gabrielle Chanel" perfume. This was a departure from her previous platinum blonde buzz cut, which the brand felt did not align with the image of Coco Chanel.
The campaign, released in 2017, featured a one-minute clip of Stewart running to Beyoncé's song "Runnin' (Lose It All)". The actress, known for her roles in the "Twilight" series and other films, has been a Chanel ambassador since 2013 and was named the company's face of makeup in 2016.
In the lead-up to the fragrance campaign, Stewart was featured in a series of Chanel ads with short brown hair. This included a photo shot by photographer Karim Sadli, in which Stewart stared determinedly ahead, showcasing her bright hazel eyes and natural makeup. The image was released as a close-up profile shot, drawing attention to her pre-buzzcut locks.
Stewart's decision to part ways with her platinum blonde buzz cut for the Chanel campaign reflects the brand's desire to embody the image of its founder, Coco Chanel. While Stewart typically embraces a range of hairstyles, for the "Gabrielle Chanel" fragrance campaign, she embraced a look that channelled the spirit of Coco Chanel herself.
Stewart's buzz cut, whether platinum blonde or brunette, has undoubtedly left a mark on fashion and beauty trends. While she bid farewell to the buzz cut for the Chanel fragrance campaign, her ability to carry a range of hairstyles with confidence continues to inspire and influence fans and fashion enthusiasts alike.
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Stewart's portrayal of Coco Chanel
Kristen Stewart has portrayed Coco Chanel in a few different instances. Firstly, in Karl Lagerfeld's short film "Once and Forever", Stewart plays Coco Chanel. In the film, Stewart wears vintage couture pieces, including a Chanel dress from 1919 and another from 1938. She describes the experience of wearing these historical garments as "priceless".
In addition to the short film, Stewart also stars in a commercial for Chanel's Gabrielle fragrance. The one-minute clip begins with Stewart cloaked in a web of gauzy fabric, from which she breaks free and sprints to a Beyoncé song. In this ad, Stewart pays homage to the founder of the Chanel brand, Coco Chanel, without directly retracing her life. Instead, the focus is on Chanel's "free and rebel-at-heart personality".
Stewart's identity has become closely associated with the Chanel brand, having starred in countless campaigns for the fashion house. Her portrayal of Coco Chanel in the short film and fragrance ad showcases her versatility as an actress and her ability to embody the spirit of Chanel.
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Frequently asked questions
Yes, Kristen Stewart is in a commercial for Chanel's Gabrielle fragrance.
The commercial is about a woman who wakes up in chains but slowly breaks free of them to become what she has always wanted. The character's rebellious spirit is meant to pay homage to Chanel founder Coco Chanel, born Gabrielle Chanel.
Kristen Stewart starts the commercial cloaked in a web of gauzy fabric. She then breaks free and sprints to Beyoncé's "Runnin' (Lose It All)".
