Antonio Mcgowan
Pop icon and singer Katy Perry is the face of Dolce & Gabbana's Devotion perfume. She stars in the campaign film, which sees her vacationing on the island of Capri, Italy, and exploring Italy's picturesque landscapes and vibrant communities. The perfume is said to be Dolce & Gabbana's first gourmand fragrance offering, featuring notes of candied citrus, orange blossom, and Madagascan vanilla. The commercial and campaign imagery have received mixed reviews, with some commenting on the awkwardness of the commercial and Perry's appearance.
| Characteristics | Values |
|---|---|
| Commercial title | D&G Devotion |
| Product | Perfume |
| Celebrity | Katy Perry |
| Brand | Dolce & Gabbana |
| Product name | Devotion |
| Celebrity's profession | Singer |
| Notes | Candied citrus, orange blossom, and Madagascan vanilla |
| Bottle features | Sacred heart |
| Bottle size | 30ml, 50ml, and 100ml |
| Bottle material | Refillable glass |
| Commercial setting | Island of Capri, Italy |
| Co-star | Italian actor and singer Michele Morrone |
| Celebrity's attire | Nude-colored plastic dress with a cream-colored coat |
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What You'll Learn
Katy Perry is the face of the perfume
Katy Perry is the face of Dolce & Gabbana's Devotion perfume. The pop icon and singer stars in the advertising campaign for the brand's first gourmand fragrance. Devotion is an eau de parfum with notes of candied citrus, orange blossom, and Madagascan vanilla. Created by master perfumer Olivier Cresp, the fragrance is said to be a bright, warm, and seductive blend, capturing the essence of Italy in a bottle.
The campaign, set in the enchanting atmosphere of Capri, Italy, features Perry enjoying the sun and sights of the famous Marina Grande pier. Italian actor and singer Michele Morrone also appears in the campaign as a young local fisherman whom Perry encounters. The commercial, described as a cinematic journey, showcases Perry exploring Italy's picturesque landscapes and vibrant communities, adding a dash of drama to the narrative.
Perry's involvement in the Devotion perfume campaign aligns with the brand's ambition to elevate its beauty business to the level of its renowned fashion branch. With her immense popularity and influence, including over 206 million Instagram followers, Perry helps to deliver on this vision. This is not her first foray into the world of fashion and fragrance, having previously showcased her own footwear brand's fall collection.
The Devotion perfume bottle itself is a work of art, featuring Dolce & Gabbana's signature sacred heart emblem, a symbol found across the brand's products. The fragrance is available in 30ml, 50ml, and 100ml refillable glass bottles, adorned with a metal heart and capturing the essence of Italy. The launch event for the perfume, attended by Perry, took place at Macy's Herald Square in New York City, where she dazzled in a nude-colored plastic dress and a cream-colored coat.
While the commercial has received some mixed reactions, with some finding it confusing or unconventional, Perry's presence as the face of the Devotion perfume adds a touch of glamour and star power to the campaign. Her involvement showcases her versatility as a style icon and reinforces her impact beyond the music industry.
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The commercial features Italian actor Michele Morrone
The commercial for Dolce & Gabbana's Devotion perfume features Italian actor Michele Morrone. Morrone appears alongside singer Katy Perry, who is the face of the fragrance. The campaign film sees Perry vacationing on the island of Capri, Italy, where she encounters Morrone's character, a young local fisherman.
Morrone's involvement in the campaign adds a touch of Italian culture and heritage to the perfume's image. Devotion is said to be Dolce & Gabbana's first gourmand fragrance offering, with notes of candied citrus, orange blossom, and Madagascan vanilla. The perfume's launch aligns with D&G Beauty CEO Gianluca Toniolo's ambition to elevate the Italian brand's beauty business to match the success of its fashion branch.
The commercial itself is described as a "cinematic journey," showcasing the picturesque landscapes and vibrant communities of Italy. In addition to the stunning visuals, the campaign also emphasizes the theme of "devotion," with the perfume bottle featuring Dolce & Gabbana's signature sacred heart emblem.
Morrone's role as a fisherman in the commercial adds a layer of romance and intrigue to the story. His character captures the heart of Perry's character, creating a narrative that goes beyond traditional advertising. This combination of captivating visuals, scent, and storytelling offers a glimpse into the Italian way of life and makes the Devotion perfume campaign truly unique and memorable.
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The perfume is Dolce & Gabbana's first gourmand fragrance
The perfume in question, Devotion, is indeed Dolce & Gabbana's first gourmand fragrance. The perfume is described as a bright gourmand blend featuring notes of vanilla, candied citrus, and orange blossom. The campaign for the perfume features singer Katy Perry, who is described as the face of the brand's new fragrance.
The campaign imagery and short film see Perry enjoying the sights of Capri, Italy, with Italian actor and model Michele Morrone cast as a fisherman whom she encounters. The perfume's bottle features a metal or sacred heart, which is a symbol found on the brand's bags, shoes, and jewelry. The fragrance is available in 30ml, 50ml, and 100ml refillable glass bottles.
The campaign for the perfume has received mixed reactions from the public, with some people finding the commercial confusing and others commenting on the appearance of the featured celebrities. However, the fragrance itself has been described as a "symphony of scents designed to captivate the senses."
The launch of Devotion is in line with D&G Beauty CEO Gianluca Toniolo's ambition to elevate the Italian brand's beauty business to match the success of its fashion branch. This launch also marks a new direction for the brand, as it ended its licensing model with Shiseido in 2021 and brought its beauty business in-house.
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The commercial was poorly received by some viewers
The commercial for Dolce & Gabbana's Devotion perfume starring singer Katy Perry was poorly received by some viewers. On a Reddit thread titled "/r/CommercialsIHate", several users expressed their dislike for the advertisement. One user described the commercial as "stupid", while another said it was "gross and cringe". Some viewers found the content of the commercial confusing, with one person commenting that they didn't understand what was being sold.
The commercial also attracted criticism for its portrayal of Perry, with some viewers commenting that she looked "weird" and that her dress was "awful". One person interpreted the male actor's gestures as creepy, describing him as a “total creeper”. The commercial's ending, in which the male actor appears to throw something, was also criticised as unclear and clumsy.
Despite the negative reception from some viewers, the Devotion perfume was a major launch for the Italian brand, Dolce & Gabbana. The campaign, featuring Perry and Italian actor Michele Morrone, was filmed in Capri, Italy, showcasing the island's picturesque landscapes and local culture. The perfume itself features notes of candied citrus, orange blossom, and Madagascan vanilla, and is presented in a bottle adorned with the brand's signature sacred heart emblem.
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The perfume bottle features a sacred heart
The perfume bottle for Dolce & Gabbana's Devotion fragrance features a sacred heart, a symbol that is found on the brand's bags, shoes, and jewellery. The heart is a metal decoration on the 30ml, 50ml, and 100ml refillable glass bottles. The sacred heart emblem is a signature of the brand and is featured quite literally at the heart of the perfume bottle.
The perfume's launch is in line with D&G Beauty CEO Gianluca Toniolo's ambition to elevate the Italian brand's beauty business to match its fashion offerings. The perfume's campaign imagery and short film feature singer Katy Perry enjoying the sun and sights of Capri's Marina Grande, with Italian actor and model Michele Morrone cast as a fisherman who catches her eye.
The perfume itself is a symphony of scents designed to captivate the senses, with notes of vanilla, candied citrus, and orange blossom. It is said to be like walking through an Italian orchard under the warm glow of the Mediterranean sun. The fragrance is Dolce & Gabbana's first gourmand offer, created by master perfumer Olivier Cresp.
The sacred heart featured on the perfume bottle is a powerful symbol that adds to the enchanting atmosphere of the Devotion perfume campaign. The heart is a well-known symbol of love and affection, and its inclusion on the bottle may suggest that the perfume is a heartfelt creation or that it evokes feelings of devotion and love. The use of the sacred heart also ties into the perfume's name, Devotion, creating a cohesive theme for the fragrance.
Overall, the combination of the visually appealing bottle, the captivating scent, and the powerful symbolism of the sacred heart makes the Devotion perfume by Dolce & Gabbana a unique and memorable offering in the world of fragrances.
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Frequently asked questions
Yes, Katy Perry is in the commercial for Dolce & Gabbana's Devotion perfume.
The commercial is a short film that sees Perry vacationing on the island of Capri, Italy, and exploring Italy's picturesque landscapes and vibrant communities. It also features Italian actor and singer Michele Morrone, who plays a young local fisherman whom Perry encounters.
The fragrance is a bright gourmand blend featuring notes of vanilla, candied citrus, and orange blossom.
The response to the commercial has been mixed. While some have found it cute and charming, others have criticised it as clumsy, cringe, and cheap. Some have also found the content confusing.
