Katrina Rosales
Kim Kardashian's KKW fragrance line is indeed coming back. The perfume brand, which has been around since 2017, announced in April 2022 that it would be shutting down its website to prepare for a relaunch under a new name and a new web store. The brand confirmed on Twitter that the fragrance line will be returning under the SKKN umbrella, with new names, formulations, and a 'neutral' look. The products are expected to launch this year.
| Characteristics | Values |
|---|---|
| Brand | KKW |
| Founder | Kim Kardashian |
| Launch Year | 2017 |
| Shutdown Date | May 2022 |
| Shutdown Reason | Rebranding |
| Relaunch | Expected in 2023 |
| New Brand Name | SKKN |
| New Website | Yes |
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What You'll Learn
KKW Fragrance is relaunching under a new name
> On May 1st at midnight, KKW Fragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name — and under a new web store where you can purchase from all beauty categories under one site.
The brand's founder, Kim Kardashian, also said:
> I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.
Kardashian closed her KKW Fragrance line in April 2022 as part of a rebrand. The company said the fragrance line would return with a new name, formulations, and website. The first part of the rebrand was the launch of Kardashian's skincare line, SKKN By Kim, in June 2022. The nine-piece collection is housed in neutral tones to mimic the colour palette of her clothing business, the SKIMS shapewear line.
Kardashian confirmed on Twitter that the KKW Beauty makeup and fragrance lines will be returning under the SKKN umbrella, with the products expected to launch in 2023. She tweeted:
> This year!!! It is coming!!!! All your faves. Anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand. It is all dropping from SKKN and will be all of the neutral amazingness you could ever want. Everything that is just for your skin and applied on the skin will all be on our one site under the SKKN brand.
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The new brand will be under the SKKN umbrella
Kim Kardashian has confirmed that she is relaunching her KKW Beauty makeup and fragrance lines under her new SKKN brand. The beauty mogul shared the news on Twitter, stating that the products will be available by the end of the year.
KKW Beauty and KKW Fragrance were shut down in 2021 and 2022, respectively, as part of a planned rebrand. At the time, the brand stated that it was closing to "come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look".
The first step in the rebrand was the launch of Kardashian's skincare line, SKKN By Kim, in June 2022. The nine-piece collection features neutral tones that mimic the colour palette of her clothing business, the SKIMS shapewear line. The new fragrance line will also be under the SKKN umbrella, with a new name and a new web store.
Kardashian has stated that "anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand". The brand will feature a neutral aesthetic, and all products will be available on one website. The new fragrance line will feature the same dedication to quality as the previous line, with Kardashian stating, "I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched".
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Kim Kardashian confirmed the return on Twitter
Kim Kardashian has confirmed via Twitter that her KKW fragrance line will be making a comeback. The perfume brand, which was first launched in 2017, announced in April 2022 that it would be shutting down its website to prepare for a relaunch under a new name and a new web store. The brand posted about the news on Instagram, stating that the website would be closed as of May 1, 2022, and that the fragrance line would be relaunched in the future with a new name.
Kardashian herself took to Twitter to confirm the return of her KKW fragrance line. In a tweet, she wrote, "This year!!! It's coming!!!! All your faves." She also added that any products applied to the skin or used to accentuate the skin would be under the SKKN brand. The SKKN brand, which was introduced in partnership with Coty in 2021, currently houses a nine-product skincare collection.
The relaunch of the KKW fragrance line under the SKKN umbrella marks a new chapter in Kardashian's beauty empire. In 2021, KKW Beauty, Kardashian's cosmetics line, was shut down as part of a rebrand. The brand stated that it would be back with new, modern formulas and an elevated, sustainable look. Similarly, KKW Fragrance followed suit, closing down in April 2022 with plans to relaunch under a new name.
The demand for ultra-premium fragrances has contributed to a boost in the company's prestige sales, with consumers eagerly awaiting the return of their favourite KKW fragrances. With Kardashian's confirmation on Twitter, fans can expect the relaunch of the fragrance line to occur this year, featuring new names, formulations, and a neutral aesthetic. The exact release date and further details about the new fragrance line remain to be announced, but fans are eagerly awaiting more updates from Kardashian and the SKKN brand.
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The relaunch follows a rebrand and website closure
In a statement posted on the KKW Fragrance Instagram account, Kardashian wrote:
> "On May 1st at midnight, KKW Fragrance will be shutting down the website so that we can relaunch fragrance in the future under a brand new name — and under a new web store where you can purchase from all beauty categories under one site. Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017. Thank you from the bottom of my heart for your loyalty and love these last few years. I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
The KKW Fragrance line was first launched in 2017 and has since become a popular perfume brand. The brand's closure of its website and subsequent relaunch under a new name is likely part of a larger strategy to reposition the brand and create a more unified presence in the beauty category.
The new brand name and website have not yet been announced, but Kardashian has confirmed that the KKW Fragrance line will be returning this year under the SKKN umbrella. This aligns with her previous statement that "anything that is applied to the skin or helps to accentuate your skin will be under the SKKN brand".
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The new fragrance line will be available on a new web store
Kim Kardashian has confirmed that her KKW Beauty makeup and fragrance lines will be making a comeback. The KKW Fragrance line was shut down in May 2022, with a promise to relaunch in the future under a new brand name and a new web store.
The new fragrance line will join the existing KKW Beauty makeup line, which is also expected to relaunch this year with new names and formulations. The new web store will be the exclusive retailer of the new fragrance line, offering a one-stop shop for customers to purchase all their favourite KKW Fragrance products. The new store will also likely feature an updated aesthetic, reflecting the brand's new direction and modern, innovative formulas.
The new web store will play a crucial role in the brand's relaunch, providing an enhanced shopping experience for customers. It will be interesting to see the new website's design, features, and functionality, as well as how it integrates with the brand's overall marketing and sales strategy. With the growing demand for ultra-premium fragrances, the new web store presents an opportunity to showcase the brand's new image and engage with customers in a whole new way.
The new fragrance line will be highly anticipated by fans, and the new web store will be central to its success. The online store will offer convenience and ease of access to customers, allowing them to explore and purchase the latest fragrances from the comfort of their homes. With the brand's previous success and loyal fan base, the relaunch is sure to be a hit, and the new web store will play a key role in delivering the products to customers worldwide.
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Frequently asked questions
Yes, KKW Fragrance is coming back under a new name and a new web store.
KKW Fragrance is expected to launch sometime in 2023.
KKW Fragrance shut down in May 2022 so that it could relaunch in the future under a new brand name.
On the brand's Instagram account, Kim Kardashian said, "I cannot wait to introduce you to the next chapter of my fragrance journey — I promise I won't be gone for too long."
