
In 2005, platinum-selling American pop musician Gwen Stefani launched her fragrance line, Harajuku Lovers, inspired by Japanese street fashion and youth culture. The line featured five fragrances, including G, which was based on Stefani herself. The Harajuku Lovers fragrances were produced in collaboration with Coty until 2014, when the line was discontinued. While there is no information suggesting that Stefani will create more Harajuku Lovers fragrances, she did say on the Harajuku Lovers website that the line is endless and is going to just continue to grow.
| Characteristics | Values |
|---|---|
| Fragrance line | Harajuku Lovers |
| Number of fragrances | 5 |
| Year launched | 2008 |
| Year discontinued | 2014 |
| Fragrance type | Eau de Toilette |
| Volume | 10ml, 30ml |
| Price | $25, $45 |
| Scent | Coconut, apple, shampoo-like |
| Fragrance hangover | Yes |
| Fragrance longetivity | Poor |
| Coty Inc's involvement | Yes |
| Number of perfumers involved | 16 |
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What You'll Learn
- Harajuku Lovers fragrances were made in collaboration with 16 perfumers
- The fragrances are distinguished by the kawaii or adorableness of the packaging
- G is one of five fragrances released by Gwen Stefani
- The perfume bottle features the Harajuku Lovers brand logo
- The fragrances were discontinued in 2014

Harajuku Lovers fragrances were made in collaboration with 16 perfumers
The Harajuku Lovers fragrances were made in collaboration with 16 perfumers, including Gil Clavien, Harry Fremont, Steve DeMercado, Christophe Raynaud, Yves Cassar, Pascal Gaurin, Honorine Blanc, and Clement Gavarry. The line was founded in 2005 by Gwen Stefani, who is known for her unique and iconic personal style, and her fascination with Japanese street fashion and youth culture. This inspiration is reflected in the fragrances' kawaii or "adorable" packaging, which represents Stefani (the "G" dolls with blonde hair) and her four backup dancers—Love, Angel, Music, and Baby.
The Harajuku Lovers fragrances have received mixed reviews, with some people loving the scents and others finding them disappointing. The G fragrance, for example, has been described as a "creamy tropical gourmand" with notes of coconut, mandarin, apple skin, jasmine sambac, freesia, magnolia, coconut cream, white sandalwood, and cottonwoods. It has been compared to Bath & Body Works' Coconut Lime Verbena fragrance. Other fragrances in the line include Baby, which is a "powdery musk," and Lil' Angel, which has a sweet scent.
In 2014, Stefani introduced a new limited-edition collection of Harajuku Lovers fragrances named the POP ELECTRIC collection. This collection featured five new scents packaged in vibrantly colored bottles that looked like they had been dipped in molten chrome. The doll-shaped bottles were designed to resemble whimsical pieces of pop art, inspired by Stefani's love of modern street art and contemporary sculpture.
Stefani has indicated that the Harajuku Lovers line will continue to grow and evolve, stating that "Harajuku Lovers can be anything that inspires me...anything that I want. The line is endless and is going to just continue to grow." While there is no recent information indicating that Stefani is currently developing new Harajuku Lovers fragrances, her statement suggests that fans can expect more innovative and playful scents from the line in the future.
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The fragrances are distinguished by the kawaii or adorableness of the packaging
The Harajuku Lovers fragrances by Gwen Stefani were released in 2008 and discontinued in 2014. The five fragrances were produced in collaboration with Coty and include G, Baby, Lil' Angel, Love, and Music. The fragrances are notable for their packaging, which embodies the concept of "kawaii" or "adorableness". Each fragrance features a three-inch plastic doll in various costumes and poses, representing Stefani and her four back-up dancers. The dolls have blonde hair, with the exception of Baby, who has pink hair. The bottles are small, holding 10ml or 0.33 fluid ounces, and are designed to fit in the palm of your hand. The packaging is playful and fun, appealing to a youthful audience.
The G fragrance, with its blonde-haired doll, is described as smelling like coconut, coconut cream, suntan oil, and piña coladas. It is a light and fresh scent, though some reviewers mention that it does not last long on the skin. The fragrance is available in 10ml or 30ml Eau de Toilette, as well as in a solid perfume format. The larger bottle retails for $45, while the solid perfume coffret, which includes all five fragrances, costs $60.
The Baby fragrance, with its pink-haired doll, is a favourite among many, evoking memories of their first perfume. The Lil' Angel fragrance is described as having a pleasant and inoffensive scent, smelling of coconut and apple.
The Harajuku Lovers fragrances by Gwen Stefani left an impression with their unique and playful packaging. The plastic dolls, though simple, created a strong visual identity for the fragrances, making them stand out in the market. While the fragrances themselves received mixed reviews, with some finding them cloying and overbearing, the packaging and concept captured the playful and youthful spirit of the Harajuku Lovers brand.
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G is one of five fragrances released by Gwen Stefani
Gwen Stefani is a well-known American pop artist and fashion icon. She launched her debut perfume, L by L.A.M.B., in 2007. This was followed by a collection of fragrances for younger customers, inspired by Stefani's backup dancers, the Harajuku Girls. These fragrances were packaged in doll-like bottles, with Stefani represented by the "G" dolls with blonde hair.
One of the five fragrances in this collection is G, a light and fresh scent that is said to evoke coconut, coconut cream, suntan oil, and piña coladas. G is designed to resemble a miniature version of Stefani herself, with its blonde hair and unique packaging. The Harajuku Lovers fragrances were created in collaboration with several perfumers, including Gil Clavien, Harry Fremont, and Steve DeMercado.
The Harajuku Lovers collection includes limited editions with different "outfits" for the dolls, such as the "Snow Bunnies" and "Sunshine Cuties." The fragrances are produced in conjunction with Coty and are available in 10 ml ($25) or 30 ml ($45) Eau de Toilette, as well as a coffret of five solid perfumes ($60).
Stefani's perfumes have received mixed reviews, with some critics commenting on the pricing and volume of the fragrances. However, the unique and adorable packaging, which reflects Stefani's distinctive style, has proven to be a draw for many consumers.
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The perfume bottle features the Harajuku Lovers brand logo
The Harajuku Lovers perfume line was a collaboration between Gwen Stefani and Coty Inc. The fragrances were produced in conjunction with several perfumers, including Gil Clavien, Harry Fremont, and Steve DeMercado. The line was first released in 2008 and was discontinued in 2014.
The G fragrance, which comes in a bottle with a doll sporting blonde curly hair, a white tank top, a blue miniskirt, fishnet socks, and black shoes, is based on Stefani herself. The scent is described as light and fresh, with notes of coconut, apple, jasmine, freesia, and magnolia, drying down to a creamy coconut and soft sandalwood blend.
Other fragrances in the line include Baby, which is described as having a sweet baby powder scent, and Love, Angel, and Lil' Angel. The fragrances were sold in 10ml or 30ml Eau de Toilette bottles, as well as a coffret of five solid perfumes.
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The fragrances were discontinued in 2014
The Harajuku Lovers fragrances by Gwen Stefani were discontinued in 2014. The line was made in collaboration with perfumers Gil Clavien, Harry Fremont, Steve DeMercado, Christophe Raynaud, Yves Cassar, Pascal Gaurin, Honorine Blanc, Clement Gavarry, Gabriela Chelariu, Carlos Viñals, Ilias Ermenidis, Richard Herpin, Christelle Laprade, Celine Barel, Maurice Roucel, and Adriana Medina-Baez. The fragrances were produced in conjunction with Coty Inc.
The Harajuku Lovers line featured five fragrances: G, Baby, Lil' Angel, Love, and Music. The perfumes were distinguished by the kawaii, or "adorableness", of their packaging, which represented Stefani (the "G" dolls with blonde hair) and her four back-up dancers—Love, Angel, Music, and Baby—in various costumes and poses. The fragrances were available in 10 ($25) or 30 ml ($45) Eau de Toilette or in a coffret of five solid perfumes ($60).
The scent of G, the most popular fragrance in the line, has been described as light and fresh, with notes of coconut, coconut cream, suntan oil, and pineapple. However, some reviewers have noted that the fragrance doesn't last long and can be cloying. The unique packaging of the Harajuku Lovers fragrances has also been a point of interest for customers, with the plastic doll heads suspended in a cardboard gift box proving to be a draw for some.
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Frequently asked questions
No, the Harajuku Lovers fragrances by Gwen Stefani were discontinued in 2014.
It is unclear why the fragrance line was pulled, but Coty Inc was involved.
There were five fragrances in total: G of the Sea, Baby, G, Lil' Angel, and Love.
The fragrances were described as light and fresh, with notes of coconut, apple, and shampoo.
Reviews are mixed. Some people loved the fragrances and considered them prized possessions, while others found them cloying and prone to causing headaches.











































