Hawthorne Cologne: Legit Or Scam?

Hawthorne is a direct-to-consumer cologne and personal-hygiene company that offers a tailored package of products to its customers. The company asks its customers to take a 21-question quiz before they can buy its full suite of products. The quiz covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out. While some people find the quiz gimmicky, others believe that it helps Hawthorne tailor its products to each customer. The company offers two colognes, Work and Play, which are described as having woody and aromatic scents. In addition to colognes, Hawthorne also offers shampoo, conditioner, body wash, and deodorant. The company has received mixed reviews, with some people praising the quality of the products and others expressing scepticism about the personalisation quiz.

Is the Hawthorne quiz a gimmick?

The Hawthorne quiz has been described as gimmicky by some users. The 21-question quiz covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out. While it may seem gimmicky at first, the quiz is a surprisingly useful way for the brand to collect data and tailor its products to each customer.

Some users have expressed scepticism about the quiz, calling it a "headfake personality quiz/marketing data phishing scam". However, others have found it to be a helpful way to narrow down their fragrance preferences and discover new scents. The quiz asks a variety of questions, including skin type, workplace, and preferred activities, to create a personalised fragrance profile.

One user shared their experience, stating that they found the quiz to be gimmicky at first but later realised its usefulness in collecting data for personalisation. They also noted that the quiz can be retaken multiple times, which may defeat the purpose of collecting accurate data.

Another user commented on the lack of transparency in the algorithm used to formulate the responses, suggesting that the free-form questions are just "razzle dazzle".

Overall, while some users find the Hawthorne quiz gimmicky, others appreciate the personalisation it offers and the opportunity to discover new fragrances that align with their preferences.

Is the personalisation legitimate?

The personalisation offered by Hawthorne is not a scam, but it is a gimmick. The company uses an online quiz to match customers with products that fit their tastes and body type. The quiz covers a range of categories, from the clearly pertinent (like skin type and grooming habits) to the less clearly pertinent (like favourite drinks and ideal night out).

The quiz is a way for Hawthorne to collect data on its customers and then match them with products from a set range of options. While the quiz may help Hawthorne recommend products that are better suited to the customer, the company does not create unique, personalised scents for each individual. Instead, it uses the data to recommend products from its existing line.

One reviewer noted that the colognes don't have names but are categorised by notes, such as "smoky and woody" or "citrus and woody". This suggests that Hawthorne offers a range of pre-made fragrances that are matched to customers based on their quiz answers, rather than creating unique, personalised scents.

While the personalisation may not be as tailored as some customers expect, Hawthorne's products have received positive reviews for their quality and scent. The company's deodorant, for example, has been praised for its mild, refreshing scent and long-lasting effectiveness. Similarly, the body wash has been described as having a natural, minty scent and creating a creamy lather.

Is the cologne good value for money?

While opinions vary on whether Hawthorne cologne is good value for money, the general consensus is that it is a quality product. The cologne has been described as having a "mature" scent that is not overbearing, and lasting a long time. One reviewer said that they could still smell a hint of it the next morning. The price may seem a little steep at $100 for two bottles, but when compared to the cost of buying two bottles of cologne, shampoo, conditioner, body wash, and deodorant separately, it seems reasonable.

The company also offers a 30-day satisfaction guarantee, which allows customers to return or exchange products if they are not completely satisfied. This reduces the risk of purchasing the product and makes it better value for money.

The cologne is part of a 'tailored' grooming kit, which includes a 21-question quiz that determines the customer's preferences. While some reviewers found this gimmicky, others appreciated the personalisation of the products. The quiz covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out.

Overall, while the price may be high for some, the quality of the cologne and the additional products included in the kit make Hawthorne good value for money. The satisfaction guarantee also adds to the value, as customers can be confident in their purchase.

What are the cologne's key features?

While it is difficult to write a universal review of Hawthorne's colognes, as the set of products received is tailored to each individual, there are some key features that stand out.

Firstly, the company asks customers to take a 21-question quiz before purchasing its full suite of products. This quiz covers a range of categories, from skin type and grooming habits to favourite drinks and ideal nights out. While some may find this gimmicky, it is a way for the brand to collect data and tailor its products to each customer.

Secondly, Hawthorne offers a range of base formulas that can be mixed and matched with various fragrances. The colognes are categorised by notes rather than names, with options such as "citrus and woody" or "smoky and woody". The colognes are described as having a mature scent that is smooth and not overbearing. They are also said to be long-lasting, with the fragrance still detectable the next morning.

Thirdly, Hawthorne provides excellent customer support. If a customer is not completely satisfied with their purchase, the company will re-tailor or exchange the product. They also offer free returns and pay for all shipping.

Overall, Hawthorne's colognes offer a personalised experience with high-quality, long-lasting fragrances. The company's unique business model and focus on customer satisfaction make it a stand-out brand in the fragrance industry.

Is the cologne long-lasting?

While it is difficult to provide a definitive answer to the question of whether Hawthorne cologne is a scam, reviews of the product offer differing opinions. Some users have expressed skepticism about the company's business model, calling it a "gimmick" and a "marketing data phishing scam". However, others have shared positive experiences with the product, stating that the cologne is of good quality, has a pleasant scent, and is long-lasting.

In terms of longevity, several reviews mention that the cologne has impressive staying power. One reviewer attests that they can still smell a hint of the fragrance the next morning after applying it the previous day. Another reviewer mentions that the deodorant is long-lasting as well. This suggests that the cologne and other products from Hawthorne offer good value for money, as a little goes a long way.

The reviews also highlight the unique business model of the company, which involves a 21-question quiz that tailors the products to the individual. While some reviewers found this process gimmicky, others appreciated the customized experience. The quiz takes into account various factors such as skin type, grooming habits, favourite drinks, and ideal night out activities to create a personalized set of products, including cologne, deodorant, body wash, and hair care items.

Overall, while there may be some skepticism about the company's business model, the reviews suggest that the cologne is long-lasting and offers good value. The tailored nature of the products seems to be a unique selling point for Hawthorne, even if it may not be entirely accurate in terms of creating a truly personalized scent.

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