Creed is a well-known fragrance brand that has made a name for itself in recent decades. The brand is quite secretive, referring to itself as the most mysterious fragrance company in the world. Creed fragrances are expensive, and a 1.7oz bottle can cost anywhere from $310 to $375. The brand has a rich history, dating back to 1760 when it was established in London, England, by James Henry Creed. However, there is some controversy surrounding its history, as some believe that its vaunted history may be exaggerated and used as a marketing ploy.
Despite the high price tag, Creed fragrances have a large following and are considered a worthwhile purchase by many. The brand boasts of high-quality ingredients and meticulous production processes, using an old hand-mixed infusion process. Creed fragrances are known for their long life and projection, with some lasting up to 10 hours or longer.
While Creed has some amazing fragrances, there are differing opinions on whether the brand is overrated. Some people believe that Creed fragrances are overpriced and not worth the money, especially when compared to other niche fragrance brands or even designer fragrances. Others argue that Creed uses high-quality ingredients and has unique, well-rounded, and sophisticated scents that are worth the investment.
Ultimately, the decision to purchase Creed fragrances depends on individual preferences, budget, and the importance of fragrances in one's life.
Characteristics | Values |
---|---|
Price | $350 |
Performance | Poor longevity and projection |
Quality | Inconsistent between batches |
Value for Money | Not worth the price tag |
Scent | Generally well-liked |
What You'll Learn
Creed's history and marketing
Creed is an Anglo-French multinational niche perfume house based in Paris. The company was founded in 1760 by James Henry Creed as a tailoring house in London, England, and claims to have risen to fame in the mid-19th century as tailors and habit makers for the fashionable dandy Count d'Orsay, Queen Victoria, and Empress Eugénie. Creed's history is steeped in controversy, as no physical evidence of its existence before the 1970s has been found, leading some to believe that its history is exaggerated or a marketing ploy.
The House of Creed's first fragrance, "Royal English Leather," was commissioned by King George III in 1781. In 1854, Creed relocated to Paris and received Royal Warrants from monarchies across Europe in 1870. The company remained under the ownership of the Creed family for generations, with Olivier Creed, a sixth-generation member, making Creed Fragrances available to the public for the first time in 1970. Creed's first eponymously named fragrance was a traditional eau de cologne with a matching aftershave, though its release date is unknown.
Creed's marketing often touts its rich and mysterious history, with references to its royal warrants and aristocratic clientele. The brand is known for its high prices, with colognes costing upwards of $300 for a 1.7oz bottle. Creed attributes its prices to the use of high-quality ingredients and meticulous production processes, claiming to use an old, hand-mixed infusion process abandoned by other manufacturers. Creed also creates fragrances exclusively for celebrities and well-known political figures, further adding to its allure.
The current generation of creative directors consists of Olivier Creed and his son Erwin Creed, who continue to develop new fragrances and expand the brand's global presence. Creed has boutiques in several major cities worldwide, including Paris, London, New York City, Beverly Hills, and Sydney, and its fragrances can be found in high-end retailers across the globe.
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Creed's pricing and value
One of the main reasons for the high prices of Creed's colognes is the brand's claim to use high-quality ingredients and a meticulous, hand-mixed infusion process. Creed also has a rich history, dating back to 1760, which adds to the exclusivity and perceived value of the brand. However, there is some controversy surrounding Creed's history, as some believe that it may be exaggerated for marketing purposes.
While Creed's colognes have their fans, there are also many people who find them disappointing, especially considering the price. Some common complaints include poor longevity and projection, with some people finding that the scent fades within a few hours of application. Additionally, some people feel that Creed's fragrances are too strong or too generic.
Overall, the value of Creed's colognes is subjective and depends on individual preferences and priorities. For those who prioritize longevity and projection, Creed's colognes may not be worth the price. However, for those who appreciate sophisticated and distinctive scents, Creed's colognes may be a worthwhile investment.
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Creed's scent and ingredients
Creed Aventus, launched in 2010, is a Chypre Fruity fragrance for men. It was created by Jean-Christophe Hérault and Erwin Creed. The top notes are bergamot, blackcurrant, apple, lemon, and pink pepper; the middle notes are pineapple, patchouli, and Moroccan jasmine; and the base notes are birch, musk, oakmoss, ambroxan, and cedarwood.
The House of Creed was established in London, England, by James Henry Creed in 1760, making the company 260 years old. Creed Aventus was crafted to mark the house's 250th anniversary. It is an ode to strength, power, and success, inspired by the dramatic life of war, peace, and romance lived by Emperor Napoleon. The bottle is emblazoned with a silver emblem of a horse and rider.
Creed Aventus is described as audacious, confident, and powerful. It has been delicately crafted to create a true contemporary classic. The scent is well-rounded, sophisticated, and distinctive without being overpowering or too extreme. Creed Aventus is a true gentlemanly scent, presented in elegant and masculine bottles.
Creed Aventus contains high-quality ingredients, including hand-picked Calabrian bergamot, exotic notes of pineapple and lemon, pink pepper, cedar, birch, oakmoss, and musk. The term "Millesime" is used in wine production, meaning the 'best of the crop'. Creed fragrances are blends of concentrated infused oils and the finest ingredients.
Creed Aventus has received mixed reviews. While some people rave about its scent, longevity, and sillage, others find it overpriced, underwhelming, and with poor performance. It is important to note that fragrance is a personal choice, and one's experience with a scent may vary due to skin chemistry and other factors.
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Creed's performance and longevity
Creed colognes are said to have excellent longevity and sillage (the degree to which a perfume's fragrance lingers in the air). According to one source, Creed fragrances can last 10 hours or longer, which is excellent. They will get you through your day or night out, and you will need very little of the cologne to smell great all day long.
However, some users have reported issues with the longevity of Creed colognes. One user said that their Creed cologne became quite dull about an hour or two after application, and that they had to press their nose into their skin to smell it. Another user reported that their Creed cologne didn't last more than 3-4 hours.
It seems that the longevity of Creed colognes may vary depending on the specific fragrance and the individual wearer's body chemistry.
In terms of wearability, Creed colognes are said to be well-rounded, sophisticated, and distinctive without being overpowering or too extreme. They are suitable for both daytime and nighttime wear, although some specific fragrances may be better suited for certain times of day or seasons. For example, Viking is recommended for cool and cold seasons, including spring, fall, and winter, while Virgin Island Water is suggested for a tropical vacation or beach wedding rather than for the office.
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Creed's alternatives and clones
Creed Alternatives and Clones
Creed Aventus is often hailed as one of the best men's fragrances on the market, but its high price tag has led to the creation of many alternative fragrances that smell similar to Creed but at a fraction of the cost. Here is a list of some popular Creed alternatives and clones:
- Armaf Club De Nuit Intense Man: This is one of the most popular and well-known Aventus clones. It has similar notes to Aventus, including pineapple, apple, lemon, blackcurrant, and bergamot. The main difference is the addition of lemon in the top notes, giving it a harsher opening. However, as the fragrance dries down, it becomes nearly identical to Aventus.
- Al Haramain l'Aventure: This fragrance represents Creed Aventus but with some differences. It has a more citrus-heavy opening and lacks the fruity pineapple note. Instead, it has a subtle resinous sweetness. The woody notes are also not smoky like Aventus. Overall, it shares a lot of similarities with Aventus, and many people won't notice the differences.
- Montblanc Explorer: This fragrance has some differences in its note breakdown but still smells similar to Aventus. It has a light, fruity, and sharp herbal opening. As it dries down, it develops drier woody notes, making it very close to Aventus.
- Afnan Supremacy Silver: This fragrance is a wonderful interpretation of Aventus. It has a harsher opening but dries down to a masculine, slightly smoky, and sweet scent, similar to Aventus. Overall, it is extremely close to Creed Aventus, and many people won't be able to tell the difference.
- Mancera Cedrat Boise: This fragrance isn't necessarily a cheaper alternative, but it has a similar scent to Aventus. It has a gorgeous mix of citruses and sweeter fruity notes in the opening. As it develops, it adds some spices and denser woody notes, giving it a slightly different feel from Aventus. However, many people won't really know the difference, making this a fantastic alternative.
- Nishane Hacivat: This fragrance opens with a fresh scent of bergamot and pineapple, just like Aventus. It then adds woody notes and oakmoss, resulting in a safer version of Aventus.
- Rasasi Zebra: This fragrance shares many similarities with Aventus. It has an opening of fresh fruits and citruses, with added softness from plum and a spicy undertone of pepper. As it dries down, it becomes woodier, straying a bit from the scent of Aventus. However, most people will have a difficult time telling the two apart.
- Milton-Lloyd London Perfumer's Choice No.9 Victor: This cologne has a similar scent to Aventus, with an opening of pineapple-like citruses and fruity notes. As it progresses, it adds hints of woods and vanilla, giving it a masculine feel. Overall, it stays relatively true to the scent of Aventus, and only an enthusiast will be able to pick up a clear difference.
- Tiziana Terenzi Orion: This fragrance has a very similar opening to Aventus, with citrus notes and juicy, fruity hints of apple and pineapple. However, it takes a darker path as it dries down, adding notes of pepper, smoky birch, and oud. It is a wonderful alternative to Aventus, especially for the warmer months.
- Mercedes-Benz Select: This fragrance doesn't try to be an exact copy of Aventus but has some elements of it. It has a fruitier and fresher scent, focusing on bergamot and blackcurrant. It then adds mint, giving it a cooler turn. As it dries down, it becomes smokier but still lacks the woody notes of Aventus.
- Bond No.9 Bond No.9.com: This fragrance is inspired by Aventus but is not a clone. It has a fresh and fruity opening with pineapple and bergamot but strays a bit from the scent of Aventus as it develops. It adds warm cedarwood, giving it a woody and masculine feel. Overall, it is more of an homage to Aventus than a clone.
- Zara Vibrant Leather: This fragrance is a fresher version of Aventus with an added background scent of leather. It has a bright and fresh opening with bergamot and a soft undertone of leather. Instead of birch, it uses bamboo, giving it a lighter woody feel. It is a good alternative if you're looking for something incredibly accessible and affordable.
- Parfums Vintage Pineapple Vintage Intense: This fragrance is a beautiful alternative to Aventus, with a classy and sophisticated presentation. It opens with a dominant pineapple note accompanied by citrusy bergamot. As it dries down, it adds patchouli and vanilla, leaning more towards the fruity spectrum. It is more inspired by Aventus than a direct clone but is still incredibly close to the original scent.
- Reyane Insurrection II Pure: This fragrance has a very similar opening to Aventus, with fresh and fruity notes of pineapple and bergamot. However, as it dries down, it adds a green-smelling note, making it stray a bit from the scent of Aventus. It is still a great alternative, especially for those looking for an affordable summery Aventus-like cologne.
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Frequently asked questions
Creed fragrances are generally considered to be overpriced, with some describing the prices as "daylight robbery". However, some people believe that the colognes are worth the price due to their high quality and longevity.
Some people believe that Creed is overhyped, with its history being exaggerated for marketing purposes. However, others argue that Creed fragrances are famous for a reason and that the colognes are well-rounded, sophisticated, and distinctive.
Some of the most popular Creed fragrances include Green Irish Tweed, Aventus, and Royal Oud. Green Irish Tweed, in particular, is often described as a classic, well-balanced, and fresh scent that lasts all day.
There are many alternative fragrances available that are similar to Creed. Some popular alternatives include Armaf Club de Nuit Intense Man (similar to Creed Aventus), Parfums de Nicolai New York Intense (similar to Creed Bois du Portugal), and Montblanc Explorer (similar to Creed Aventus).