Brut: A Summer Scent For Men?

Brut is a men's cologne that was first launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever. It is a well-known fragrance for men, known for its long-lasting scent. The scent is a blend of citrus top notes and spicy woods, providing a unique aroma that's both masculine and sophisticated. The cologne is perfect for men who are looking for a timeless scent that will never go out of style, while still being modern and relevant. It is ideal for men approaching or in their thirties and beyond.

The cologne is best applied after showering when pores are open and can absorb it more effectively. It should be sprayed lightly on pulse points such as the wrists, neck, and behind the ears. The scent should be sprayed from a distance of about 3 to 6 inches away from the skin, and caution should be exercised not to use too much as it is strongly scented and can be overwhelming.

The cologne is available in a variety of packaging, including glass bottles and plastic bottles with a metallic medallion. The European market favours wide glass bottles, while the USA tends to favour plastic long-bottle necks with a metallic medallion.

Brut has a diverse palate that denotes cleanliness while edging slightly beyond its Aromatic Fougere fragrance family. The head is heavy on citrus, with a sickly sweet lemon and bergamot clashing with anise undertones. The heart is floral, with a bouquet of jasmine and geranium complementing the citrus aftermath. The base is powdery, with a foundation of sandalwood and vetiver reminiscent of talcum powder.

Brut is a budget-friendly fragrance with a poor longevity, likely needing to be reapplied more than once during the day. It is best suited for daytime office environments and is not ideal for evening activities or special occasions.

Brut is a brand name for a line of men's grooming and fragrance products

Brut: A Line of Men's Grooming and Fragrance Products

History

Brut was first launched in 1964 by Fabergé Inc. and has since been owned by Unilever, except in the United States, Canada, Mexico, Puerto Rico, and Latin America, where it is owned by High Ridge Brands Company, and in Australia, New Zealand, and the Pacific Islands, where it is owned by Pharmacare Laboratories.

In 2003, Unilever divested the rights to the brand in several countries. In 2021, High Ridge Brands acquired Brut and several personal care brands from Helen of Troy Limited.

Product Line

The Brut line includes aftershave, balms, and deodorant. Packaged in a green glass bottle with a silver-coloured medallion, it is still sold as of 2023.

In 1968, a budget range, Brut 33, was marketed as it contained 33% of the fragrance of the original product. Packaged in cheaper plastic bottles, it was described by the company as a "lighter fragrance."

Celebrity Endorsements

Brut has been endorsed by several celebrities over the years, including boxer Henry Cooper, footballer Kevin Keegan, and footballer Franz Beckenbauer.

Fragrance

Brut is described as a "flowery fragrance" with "citrus top notes and hints of spicy woods." It is recommended for evening wear.

The fragrance has a diverse palate that denotes cleanliness while edging slightly beyond its Aromatic Fougère fragrance family. The head is heavy on citrus, with sickly sweet lemon and bergamot clashing with anise undertones. The heart is floral, with jasmine and geranium complementing the citrus aftermath. The base is powdery, with vanilla, tonka bean, sandalwood, and vetiver.

Longevity and Projection

Brut has a deceptively strong fragrance but poor longevity, with wearers unlikely to get more than one or two hours of fragrance before it expires entirely. To overcome this, the fragrance needs to be over-applied in large quantities.

Seasonality and Versatility

Brut's effectiveness may dwindle during the winter as the notes are green and floral. However, it can be worn during the colder months thanks to the presence of anise and sandalwood. It shines during late spring as its aromatic notes denote freshness with a slight gourmand warmth from the vanilla and tonka bean.

Presentation and Value for Money

The logo looks excellent with art nouveau vibes, but the packaging is unlikely to win prizes. The atomiser and cap appear to be a cheap plastic, but the atomiser functions well with decisive sprays and hearty clouds.

Pricing seems to vary drastically between countries, but the product can change too. The European version comes in a wide glass bottle, while the US version comes in a plastic long-bottle neck with a metallic medallion.

Brut was launched in 1964 by the American firm Fabergé Inc

The cologne is marketed towards men and is known for its long-lasting fragrance. It has a diverse palate that denotes cleanliness while edging slightly beyond its aromatic Fougère fragrance family. It features a blend of citrus top notes and spicy woods, providing a unique aroma that is both masculine and sophisticated.

The original Brut came in a green glass bottle with a silver-coloured medallion and is still sold as of 2023.

Brut is a well-known fragrance for men, known for its long-lasting fragrance

Brut is a well-known fragrance for men, known for its long-lasting scent. It was first launched in 1964 by the American firm Fabergé Inc. and has been owned since 1990 by the British multinational company Unilever.

The scent is a blend of citrus top notes with hints of spicy woods, creating a unique aroma that is both masculine and sophisticated. The fragrance is perfect for men looking for a timeless scent that is both classic and contemporary.

Brut has a diverse palate, with a heavy emphasis on citrus in the top notes, which include lemon and bergamot. The heart of the fragrance is surprisingly floral, with notes of jasmine and geranium complementing the citrus. The base is perhaps the most familiar component, with vanilla and tonka bean intertwining with a patchouli accord, and a powdery foundation of sandalwood and vetiver.

The fragrance is best applied after showering, when pores are open and can absorb it more effectively. It should be sprayed lightly on pulse points such as the wrists, neck, and behind the ears, from a distance of about 3 to 6 inches away from the skin. It is also important not to use too much, as the fragrance is strongly scented and can be overwhelming.

Brut has become a staple in the men's grooming industry, with a range of products including deodorants and shower gels, as well as different fragrances such as Oceans, Musk, and Attraction Totale. It is a versatile fragrance that can be worn throughout the year, with a freshness that is particularly suited to late spring.

Overall, Brut is an iconic and well-loved fragrance that offers a unique blend of tradition and innovation.

Brut has a diverse palate that above all denotes cleanliness whilst edging slightly beyond its Aromatic Fougere fragrance family

Brut is a well-known men's cologne that was first launched in 1964 by the American firm Fabergé Inc. It has a diverse palate that denotes cleanliness and is part of the Aromatic Fougere fragrance family. The scent is a blend of citrus top notes and spicy woods, providing a unique aroma that is both masculine and sophisticated. The fragrance is ideal for men in their thirties and beyond, and can be worn throughout the year, especially during late spring.

The cologne is known for its long-lasting fragrance and versatility. It is typically applied after showering, with sprays directed at pulse points such as the wrists, neck, and behind the ears. The scent is also available in the form of an aftershave, which can function well as an alternative to the cologne due to its higher alcohol content.

Brut has a strong association with masculinity and father figures, often evoking feelings of nostalgia among adults. The packaging is simple and reflects the price range, with wide glass bottles and an atomiser for the eau de toilette and a splash bottle for the aftershave. The fragrance is available at a very good value, with bottles typically costing around $6 to $10.

Brut is ideal for most daytime office environments

Brut is a well-known and affordable men's cologne that has been around since the 1960s. It has a strong, masculine scent that is ideal for most daytime office environments. The cologne has a diverse range of notes, including citrus, floral, and woody scents, which gives it a unique and appealing aroma. It is a versatile fragrance that can be worn throughout the year, but it is particularly well-suited for spring due to its aromatic and slightly gourmand notes.

The cologne is typically applied after showering, with light sprays on the wrists, neck, and behind the ears. It is important not to over-apply, as the scent can be overwhelming. Brut is known for its longevity, with a strong initial projection that gradually fades over time. The fragrance is often associated with nostalgia and is well-liked by women, possibly due to its clean and aromatic properties. Overall, Brut is a classic, versatile, and affordable fragrance that is a good choice for men of all ages.

Frequently asked questions